The Market Your Message Show podcast

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This Is Woman's Work with Nicole Kalil

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The 3 N’s - Negotiation, Networking & No with Kathryn Valentine | 327 37:43

vor 5 weeks37:43

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Let’s talk about the three things women are told not to do: negotiate, network unapologetically, and say no like we mean it. Most of us have been programmed to default to yes—to the point that we feel guilty saying no, even when it’s the most obvious answer. And when we do say no? We often soften it, explain it away, and sugarcoat it so much that it barely sounds like a no at all. Kathryn Valentine—CEO of Worthmore Strategies and corporate badass helping companies retain and promote female talent—is here to flip that script. With experience advising Fortune 100s and dropping knowledge in places like HBR and Fast Company, Kathryn knows exactly how women can claim their worth, own their voice, and not feel bad about it. From salary talks to schedule shifts, from asking for more to turning down what doesn’t serve you, this episode is your reminder: your power doesn't come from being liked. It comes from knowing what matters and having the guts to go after it. Kathryn even drops her epic list of 76 things you can negotiate (yes, SEVENTY-SIX). So if you've ever softened your no or stayed silent in a meeting, this one’s for you. Connect with Kathryn: Website: www.worthmorestrategies.com 76 Things You Can Negotiate: www.76things.com Related Podcast Episodes: The Hard Truths Of Entrepreneurship with Dr. Darnyelle Jervey Harmon | 313 Toxic Productivity with Israa Nasir | 254 Be A Likeable Badass with Alison Fragale | 230 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…

The Market Your Message Show

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We Help Messengers (Bloggers, Authors, Speakers, and Coaches) Rise above the Noise and Get Paid for What They Know!

361 Episoden

#Business #Blogging #Tech #Wordpress #Online #Website #Traffic #MarketYourMessage.com #Careers #Podcasting #Podcasting Education #Marketing #SEO

The Market Your Message Show

updated vor 4 Tagen

Serie-Home•Feed

We Help Messengers (Bloggers, Authors, Speakers, and Coaches) Rise above the Noise and Get Paid for What They Know!

361 Episoden

#Business #Blogging #Tech #Wordpress #Online #Website #Traffic #MarketYourMessage.com #Careers #Podcasting #Podcasting Education #Marketing #SEO

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The Market Your Message Show

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The Hidden Stages Strategy That Got Me on 150 Podcasts (Ch 16. Build Your Audience) 11:40

vor 4 Tagen11:40

11:40

Send us a text Podcast Show Notes: Chapter 16 – The Guest Podcasting Traffic Playbook Want to buy the books? PlatformGrowthBooks.com Episode Summary: In this episode, Jonathan shares how the pandemic forced him to pivot his book launch strategy from live events to guest podcasting. He reveals how appearing on 100+ podcasts became his “Hidden Stages” strategy for reaching new audiences and how you can use guest podcasting to grow your own influence—no book required! Key Topics Covered: The challenge of launching a book during the pandemic and the shift to podcast guesting. Why guest podcasting is a powerful way to access “hidden stages” and engaged audiences. Common pitfalls: cold emailing big shows, accepting every invite, and wasting time on low-impact appearances. The smarter approach: using podcast matching services to find relevant, established shows. The Guest Podcasting Playbook: Sign Up for Podcast Matching Services: Use platforms like Pod Match to connect with shows that fit your expertise. Optimize Your Guest Profile: Craft a compelling bio, include social links, and showcase previous appearances for credibility. Tailor Your Pitch: Research each show, listen to episodes, and customize your outreach to match the host’s style and audience. Prepare Engaging Content: Develop stories, case studies, and actionable advice. Create a “one sheet” with discussion topics. Deliver Value in Interviews: Focus on actionable insights and personal stories to inform and inspire listeners. Promote Your Appearances: Share interviews on social media, write blog posts, and repurpose content to maximize reach. Follow Up and Build Relationships: Thank hosts, stay in touch, and nurture connections for future opportunities. Action Step: Complete the 24-hour guest podcasting launch: Sign up for a matching service. Build your guest profile. Research and select 5 target podcasts. Draft tailored pitches and a one sheet of topics. Practice your delivery and send your pitches. Key Takeaways: Guest podcasting is a high-leverage strategy for audience growth, especially when traditional methods are limited. Focus on value, promotion, and relationship-building to maximize your impact. Consistency and preparation turn podcast guesting from a one-off tactic into a long-term growth engine. Connect: For more strategies and resources, visit Jonathan’s blog and subscribe to the Market Your Message Show.…

The Market Your Message Show

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Why I Ditched Guest Blogging—and What I Do Instead (Ch 15. Build Your Audience) 11:03

vor 11 Tagen11:03

11:03

Send us a text Podcast Show Notes: Market Your Message Show – Chapter 15: The Guest Blogging Traffic Playbook Episode Summary: Host Jonathan returns from his July sabbatical to continue the "Your Message Matters" series, focusing on building your audience. This episode dives into guest blogging and, more importantly, how to leverage media mentions for explosive audience growth. Key Topics Covered: Why Jonathan takes a July sabbatical and the importance of work-life balance. The story of "Chicken Soup for the Soul" and how media mentions transformed its success. The pitfalls of traditional guest blogging: time-consuming, uncertain results, and low ROI. The smarter alternative: using media mentions to reach larger audiences with less effort. The Media Mentions Playbook: Sign Up for HARO (Help a Reporter Out): Get daily emails with journalist queries looking for expert input. Be Selective: Focus on queries that match your expertise and target audience. Craft Snappy Responses: Keep answers under 150 words, clear, and quotable. Polish Your Bio: Make it short, relevant, and include a link to your blog. Play the Numbers Game: Respond to multiple queries daily to increase your chances. Track and Follow Up: Use a spreadsheet to log submissions and follow up on potential publications. Amplify Your Mentions: Share your media mentions across social media, your website, and newsletters. Action Step: Set up your HARO account, pick 3-5 relevant queries, craft concise responses, and track your progress. Make this a daily habit to build credibility and visibility. Key Takeaways: Media mentions are more efficient and impactful than traditional guest blogging. Consistency and focus on high-impact strategies are crucial for audience growth. Leverage existing platforms to boost your authority and SEO. Connect: For more tips and resources, visit Jonathan’s blog and subscribe to the Market Your Message Show.…

The Market Your Message Show

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Pinterest Isn’t Dead—You’re Just Doing It Wrong (Ch 14. Build Your Audience) 15:01

vor 8 weeks15:01

15:01

Send us a text Mastering Pinterest Post Algorithm Change: The Ultimate Traffic Playbook Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of the Market Your Message Show, host Jonathan Milligan takes a deep dive into the chaos that ensued in early 2020, known as Rein Gate, when Pinterest's algorithm change drastically affected traffic for many users. Drawing from Chapter 14 of his book 'Build Your Audience,' Milligan explains how savvy content creators turned the upheaval into a growth opportunity. Listeners will learn the secrets behind the new Pinterest algorithm, discover common pitfalls to avoid, and get a step-by-step guide to mastering Pinterest SEO and other advanced strategies. Whether you're a Pinterest newbie or a seasoned pro, this post-Rein Gate roadmap will help you transform Pinterest into a powerful, reliable traffic source for your website or blog. 00:00 The Great Pinterest Panic of 2020 01:02 Introduction to the Pinterest Traffic Playbook 01:52 Understanding Pinterest's Algorithm Shift 03:46 Why Pinterest is a Powerful Traffic Source 04:58 Common Pinterest Mistakes to Avoid 06:10 New Rules for Pinterest Success 07:47 Step-by-Step Guide to Mastering Pinterest 12:34 Pinterest Quick Win Exercise 14:47 Key Takeaways and Final Thoughts…

The Market Your Message Show

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From Church Basement to YouTube Millions—Here’s How (Ch 13. Build Your Audience) 12:29

vor 9 weeks12:29

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Send us a text Mastering YouTube Growth: Strategies from Think Media's Journey Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com This episode of the Market Your Message Show, hosted by Jonathan Milligan, dives into the origin and success story of Sean Canal's Think Media. From starting out with minimal resources to building an eight-figure brand with millions of YouTube subscribers, Sean's journey exemplifies grit, consistency, and strategic growth. The episode covers essential strategies for YouTube success, including the importance of a clear content plan, mastering SEO, and engaging with audiences. Advanced tactics such as leveraging Google search visibility, using email lists for momentum, and analyzing competitors' channels are also discussed. Listeners are guided through actionable exercises to brainstorm viral video ideas tailored to their passions and audience needs. 00:00 Sean Canal's Humble Beginnings 00:59 Introduction to Market Your Message Show 01:59 Chapter 13: The YouTube Traffic Playbook 03:44 Avoiding Common YouTube Pitfalls 04:38 Crafting a Winning YouTube Strategy 07:54 Advanced YouTube Growth Strategies 10:40 YouTube Topic Brainstorming Exercise 12:12 Key Takeaways for YouTube Success…

The Market Your Message Show

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Why Most Podcasts Fail—And How to Beat the Odds (Ch 12. Build Your Audience) 15:11

vor 10 weeks15:11

15:11

Send us a text The Podcast Traffic Playbook: Step-by-Step Guide to Building Your Audience Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of The Market Your Message Show, hosted by Jonathan Milligan, we explore the transformative power of podcasting. Starting with a historical overview of Guglielmo Marconi's groundbreaking invention of the radio in 1895, the episode transitions into practical advice for aspiring podcasters. Jonathan discusses the seven essential steps for launching a successful podcast, from choosing a podcast host to creating engaging content and strategies for turning listeners into subscribers. The episode also outlines common mistakes to avoid and provides actionable exercises to help listeners kickstart their own podcast journey. Tune in to learn how to simplify the podcasting process, build a loyal audience, and use podcasting as a powerful tool to share your message with the world. 00:00 The Birth of Wireless Communication 00:30 Introduction to Podcasting 01:28 The Podcast Traffic Playbook 04:18 Avoid Common Podcasting Mistakes 05:57 Simplify Your Podcasting Process 07:04 Your Podcast Playbook: Seven Steps to Audio Stardom 12:31 Today's Exercise: Your Podcast Launch Blueprint 14:55 Key Takeaways for Successful Podcasting…

The Market Your Message Show

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The Secret Platform That Grew His Email List to 20k in 6 Months (Ch 11. Build Your Audience) 12:01

vor 11 weeks12:01

12:01

Send us a text Unlocking Medium Success: Building an Audience and Monetizing Your Content Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of the Market Your Message Show, Jonathan Milligan dives into hidden opportunities within Medium.com, a platform for thinkers and storytellers. The discussion revolves around Benjamin Hardy’s journey from having no audience to gaining 20,000 subscribers in just six months. The episode outlines key strategies for thriving on Medium, including focusing on quality content, leveraging Medium’s unique ecosystem, and engaging with its community. Jonathan also provides valuable tips from his book, 'Your Message Matters,' on successfully building an audience and creating impactful content on Medium. Listeners are encouraged to follow along with the book, which is available for free as an audiobook. 00:00 From Obscurity to 20,000 Subscribers: Benjamin Hardy's Journey 00:28 Introduction to Medium: A Platform for Thinkers and Storytellers 01:27 The Medium Traffic Playbook: Chapter 11 Overview 01:35 Benjamin Hardy's Medium Success Story 03:02 Understanding Medium's Unique Audience 03:28 Avoiding Common Mistakes on Medium 05:45 Adopting the Thought Leader Mindset 06:41 Your Medium Success Roadmap 09:46 Today's Exercise: Analyzing Popular Medium Articles 11:37 Key Takeaways and Conclusion…

The Market Your Message Show

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Stop Writing Blogs No One Reads—Do This Instead (Ch 10. Build Your Audience) 12:36

vor 12 weeks12:36

12:36

Send us a text Demystifying Blogging: From a Hobby to a Business with Jonathan Milligan Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of The Market Your Message Show, Jonathan Milligan shares his journey from starting a blog with no audience in 2009 to transforming it into a successful business model. He discusses how blogging has evolved and reveals strategies for building an engaged audience. The episode features Chapter 10 of his book 'The Blogging Traffic Playbook,' where Jonathan dives into the common pitfalls bloggers face and introduces the POST method for creating compelling content. Advanced techniques like pillar and support posts are also covered, along with a one-day blog post challenge to help listeners put their newfound knowledge into action. 00:00 Introduction: The Birth of a Blog 00:33 Demystifying Blogging: What's Changed and What's Working 01:19 Chapter 10: The Blogging Traffic Playbook 02:48 Common Pitfalls: What Most Bloggers Do Wrong 03:41 Becoming a Topic Leader: The Secret Sauce 05:06 The POST Method: Crafting Quality Blog Posts 07:52 Advanced Blogging Practices for Accelerated Results 10:32 One Day Blog Post Challenge: Put Your Knowledge into Action 12:16 Key Takeaways: Mastering the Art of Blogging…

The Market Your Message Show

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How 1 Private Facebook Group Made $10M+ (Ch 9. Build Your Audience) 12:44

vor 12 weeks12:44

12:44

Send us a text Leveraging Private Facebook Groups for Explosive Growth Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of the Market Your Message Show, Jonathan Milligan discusses the incredible journey of Landon Stewart and Chris Stapleton, who transformed their fortunes by creating a thriving private Facebook group. From humble beginnings as bartenders to generating over $10 million in revenue, their story showcases the power of building a community, not just an audience. Chapter nine of Jonathan's book series, 'Your Message Matter,' focuses on the Private Facebook Group Traffic Playbook, including actionable steps, common pitfalls to avoid, and strategies for rapid group growth. Listeners will learn how to define their group's purpose, craft engaging entry questions, and leverage Facebook features for maximum impact. 00:00 Introduction: From Bartenders to Marketing Rock Stars 00:32 Welcome to the Market Your Message Show 01:20 The Rise of Landon Stewart and Chris Stapleton 02:56 The Power of Private Facebook Groups 03:32 Common Mistakes in Facebook Group Management 05:04 Building a Thriving Facebook Group 07:52 Strategies to Grow Your Facebook Group 10:12 Exercise: Mapping Out Your Facebook Group Vision 12:24 Key Takeaways and Conclusion…

The Market Your Message Show

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How a Laid-Off Factory Worker Got 150 Million Followers (Ch 8. Build Your Audience) 10:47

vor 13 weeks10:47

10:47

Send us a text The Power of Video Shorts: A Masterclass in Audience Building Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of 'The Market Your Message Show,' Jonathan Milligan dives into the success of Kabi Lame, a laid-off factory worker from Italy who gained over 150 million followers on TikTok during the global pandemic with his simple, silent video shorts. Jonathan outlines the importance of adopting short-form video content to grow your audience and enhance online visibility. Key topics include the dominance of platforms like TikTok, Instagram Reels, and YouTube Shorts, and the common mistakes creators make with long-form content. The episode also provides a step-by-step guide on creating and optimizing short videos, leveraging platform-specific features, and establishing a consistent posting strategy. Whether you're a novice or seasoned content creator, this episode is packed with actionable insights to elevate your digital communication strategy. 00:00 The Silent Sensation: How One Man Gained 150 Million Followers 00:20 Welcome to The Market Your Message Show 00:57 Introducing Chapter Eight: The Video Shorts Traffic Playbook 01:08 The Rise of Kabi Lame: A Case Study in Audience Building 02:20 The Power of Video Shorts in Modern Social Media 02:40 Common Mistakes in Content Creation 03:40 Mastering Short-Form Video: Strategies and Tips 04:31 Understanding the Short-Form Video Landscape 05:35 Developing a Content Strategy for Short Videos 06:39 Creating Short Videos from Long Content 07:21 Leveraging Platform-Specific Features 08:27 Today's Exercise: Create Your First 60-Second Video 10:24 Key Takeaways: Embrace Short-Form Video…

The Market Your Message Show

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The 1-Post-a-Day Formula That Built a 7-Figure Brand (Ch 7. Build Your Audience) 19:04

vor 15 weeks19:04

19:04

Send us a text Harnessing the Power of Daily Posts to Build a Seven-Figure Business Grab a Copy of the Build Your Audience Book Here: https://platformgrowthbooks.com Welcome to the Market Your Message Show with Jonathan Milligan. In this episode, Jonathan delves into Chapter 7 of his book, 'Build Your Audience,' titled 'The Daily Post Traffic Playbook.' He explores the inspirational story of Justin Welsh, who built a seven-figure business by consistently posting valuable LinkedIn content daily. Jonathan provides actionable insights on how to create and implement your own daily post strategy, including four types of engaging posts—Educate, Entertain, Empower, and Empathize. He emphasizes the importance of consistency, value-driven content, and genuine audience engagement while debunking common social media mistakes. 00:00 Introduction: The Power of One Post a Day 01:20 Meet Justin Welsh: A Case Study in Consistency 03:37 Implementing the Daily Post Strategy 04:20 Common Social Media Mistakes 06:37 Steps to Implement the Daily Post Strategy 08:52 Crafting Engaging Social Media Posts 16:21 Today's Exercise: Creating Your First Template Posts 18:36 Key Takeaways and Final Thoughts…

The Market Your Message Show

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The 60-Day Traffic Trick No One’s Talking About (Ch 6. Build Your Audience) 9:35

vor 16 weeks9:35

9:35

Send us a text Choose Your Own Traffic Adventure: Focused Strategies for Audience Growth Grab the Build Your Audience Book Here: https://platformgrowthbooks.com In this episode of The Market Your Message Show, Jonathan Milligan delves into Chapter 6 of his book 'Build Your Audience.' Jonathan discusses the importance of focusing on a singular traffic strategy for 60 days to achieve better results, rather than spreading efforts thin across multiple methods. He outlines the four main traffic methods—Boost (social media), Build (SEO), Borrow (leveraging other audiences), and Buy (paid advertising). Additionally, he offers essential guidelines for choosing and implementing the right traffic strategy based on one's strengths and audience preferences. Listeners are encouraged to undertake a 60-day challenge, complete with actionable steps, to effectively grow their audience. 00:00 Introduction: The Struggle of Overwhelming Marketing Efforts 00:16 Welcome to The Market Your Message Show 00:26 Introduction to 'Build Your Audience' Book Series 01:17 Chapter Six: Choose Your Own Traffic Adventure 01:52 The Importance of Focused Traffic Generation 02:16 Common Mistakes in Traffic Generation 02:50 The Power of Concentrated Effort 03:38 The Four Main Traffic Methods 04:34 Guidelines for Choosing Your Traffic Adventure 06:47 Today's Exercise: Your One-Day Traffic Method Selection 09:16 Key Takeaways…

The Market Your Message Show

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12 Ways to Skyrocket Your Email List (Ch 5. Build Your Audience) 17:42

vor 17 weeks17:42

17:42

Send us a text Skyrocket Your Email List: The Lead Magnet Launchpad Strategy 👉 Grab Your Copy of The Build Your Audience Book Here: https://platformgrowthbooks.com In this episode of the Market Year Message Show, host Jonathan Milligan delves into Chapter Five of his book 'Build Your Audience,' revealing the secrets to skyrocketing your email list. Jonathan shares a personal story about a missed opportunity that taught him the importance of lead magnets and provides actionable strategies to effectively promote a lead magnet across 12 different platforms, from blog posts to paid traffic campaigns. Learn how to convert casual visitors into loyal subscribers by transforming every piece of content into a list-building powerhouse. This episode offers practical advice on optimizing touchpoints, diversifying your approach, and preparing for unexpected traffic surges, ensuring you capture every potential lead to grow your business. 00:00 Welcome to the Market Year Message Show 00:25 The Importance of Building an Email List 00:59 The Lead Magnet Launchpad 03:17 Common Pitfalls in List Building 05:09 The Everywhere, All at Once Strategy 06:52 Optimizing Your Email List Building 07:13 Promoting Your Lead Magnet Across Platforms 12:58 Guest Blogging and Podcasting for List Building 15:03 Paid Traffic Campaigns 15:54 Crafting an Irresistible Lead Magnet Pitch 17:09 Key Takeaways and Conclusion…

The Market Your Message Show

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The Perfect 5-Point Landing Page (Ch 4. Build Your Audience) 11:40

vor 18 weeks11:40

11:40

Send us a text Mastering the Perfect Landing Page: The Five-Point Blueprint Want a copy of the book? Go to: PlatformGrowthBooks.com In this episode of the Market Your Message show, host Jonathan Milligan dives into Chapter Four of his book 'Build Your Audience' and shares the secret to creating a high-converting landing page. Jonathan discusses the importance of building an email list before seeking traffic and introduces the five essential elements of a successful landing page: a catchy headline, productized images, compelling bullet points, a clear call to action, and the no-link rule. He also explains how each element attracts and retains visitors, avoiding common pitfalls like information overload and bland messaging. Jonathan concludes with a practical exercise to help listeners create their own effective landing pages and emphasizes the importance of continuous testing and refining for optimal results. 00:00 Introduction: Boost Your Email Subscribers 00:34 Foundations: Building Your Email List 01:20 The Perfect Five-Point Landing Page 01:32 The Elevator Pitch: A Historical Insight 03:14 Common Landing Page Mistakes 05:33 The Five-Point Landing Page Blueprint 08:34 Practical Exercise: Create Your Perfect Landing Page 11:09 Key Takeaways and Conclusion…

The Market Your Message Show

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Create an Attractive Lead Magnet (Ch 3. Build Your Audience) 11:48

vor 19 weeks11:48

11:48

Send us a text Crafting Irresistible Lead Magnets: The Dirty Dozen Ideas Want a copy of the book? Go to: PlatformGrowthBooks.com In this episode of the Market Year Message Show, host Jonathan Milligan introduces Chapter 3 from his book 'Build Your Audience,' focusing on the importance of creating attractive lead magnets. Jonathan shares 12 innovative ideas, dubbed 'The Dirty Dozen,' that can help bloggers, coaches, and entrepreneurs grow their email lists effectively. He emphasizes simplicity, value, and catering to different learning styles while creating lead magnets. The episode also includes practical steps for listeners to create their own lead magnets, transforming theory into actionable practice. 00:00 Welcome to the Market Year Message Show 00:31 Introduction to Lead Magnets 01:24 The Trojan Horse Analogy 03:04 Common Lead Magnet Pitfalls 04:25 Crafting Effective Lead Magnets 05:15 The Dirty Dozen: 12 Lead Magnet Ideas 09:57 Creating Your Own Lead Magnet 11:25 Key Takeaways and Final Thoughts…

The Market Your Message Show

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The Capture Habit: The Secret to Everything (Ch 2. Build Your Audience) 8:40

vor 20 weeks8:40

8:40

Send us a text Unlocking the Power of Email Marketing: The Capture Habit Want a copy of the book or workbook? Go to PlatformGrowthBooks.com In this episode of the Market Your Message Show, host Jonathan Milligan dives into Chapter Two of the book 'Build Your Audience' and discusses the pivotal concept of the 'Capture Habit.' Jonathan highlights the importance of having an email list as a crucial element for writers, coaches, speakers, and teachers to build their businesses. He shares the success story of Ryan Holiday, who grew his email list from 50 friends to 35,000 subscribers, emphasizing qualities like consistency, quality, and value. The episode breaks down why email lists are beneficial, including reasons such as ownership, high ROI, personal connection, measurable data, scalability, authority building, and amplification of other marketing efforts. Jonathan ends with a practical exercise for listeners to brainstorm ways to build their email list, reinforcing that the process is about providing consistent value and building relationships over time. 00:00 Welcome to the Market Your Message Show 00:21 Introduction to 'Build Your Audience' 01:26 The Capture Habit: The Secret to Everything 02:59 The Power of Email Lists 03:29 Reasons to Build an Email List 07:08 Today's Exercise: Brainstorm Your Capture Ideas 08:08 Key Takeaways…

The Market Your Message Show

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The Audience Attraction Playbook (Ch. 1 Build Your Audience) 13:14

vor 21 weeks13:14

13:14

Send us a text Becoming a Customer Magnet: Mastering the Audience Attraction Playbook Want to grab the book? Go to PlatformGrowthBooks.com In this episode of the Market Your Message Show, we dive into Chapter One of the 'Audience Attraction Playbook,' a key concept from the Your Message Matters series. Discover the power of pull marketing versus push marketing through engaging content and client relationships. Featuring the story of BlendTech's revolutionary 'Will it Blend?' campaign, learn how to transform your marketing strategies. Unpack the essential steps of the Audience Attraction Playbook: capture, boost, build, borrow, and buy. We also provide actionable exercises for creating your personalized audience attraction strategy, including setting up lead magnets, boosting social media engagement, building evergreen content, leveraging other platforms, and strategically using paid ads. Finally, we outline a sample 60-day plan to kickstart your blogging journey and grow your audience organically. 00:00 Welcome to the Market Your Message Show 00:40 Introduction to Audience Attraction Playbook 01:40 The Power of Pull Marketing 03:33 Why Traditional Marketing Falls Short 06:07 The Customer Magnet Strategy 07:42 Building Your Email List 08:25 Boosting Social Media Engagement 08:59 Creating Evergreen Content 09:50 Leveraging Other People's Platforms 10:21 Strategic Use of Paid Advertising 10:55 Creating Your Audience Attraction Playbook 12:09 Sample 60-Day Traffic Plan 12:55 Key Takeaways…

The Market Your Message Show

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Ch 20. Deciding Your Next Move 12:49

vor 23 weeks12:49

12:49

Send us a text Want access to the book? go to PlatformGrowthBooks.com Decide Your Next Move: Embrace Feedback and Optimize Your Offer In this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 20 of his book 'Validate Your Offer.' He explores the essential steps to take after launching your validation offer, emphasizing the importance of using feedback to refine and improve. The episode highlights the concept of learning from failed attempts, much like Thomas Edison, and offers four potential paths for deciding your next move: repeating a successful offer, changing the topic while keeping the format, expanding a winning topic, or experimenting with a new concept. Tune in for actionable insights to transform your idea into a successful business strategy. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 01:12 Chapter 20: Deciding Your Next Move 02:53 Embracing Feedback and Moving Forward 04:37 Exploring Four Potential Game Plans 07:51 Bonus Move: Mapping Out a Profit Calendar 08:52 Brainstorming Your Next Move 12:20 Key Takeaways and Final Thoughts…

The Market Your Message Show

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Ch 19. The Magic of the Debrief 15:11

vor 24 weeks15:11

15:11

Send us a text Want access to the book? go to PlatformGrowthBooks.com The Power of Debriefing: Unlocking Insights for Successful Launches In this episode of 'Market Your Message Show,' host Jonathan Milligan discusses the importance of debriefing in validating your business offer. Using the framework of After Action Reviews from the U.S. Army, Jonathan explains how systematic reflection and structured debriefs can enhance future launches. The episode covers creating a dedicated debrief spreadsheet, identifying successes to replicate, recognizing areas for improvement, brainstorming new ideas, and eliminating ineffective practices. Listeners are encouraged to adopt this practice to gain valuable insights and drive continuous improvement in their business launches. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 01:12 The Magic of the Debrief 02:33 Debriefing: Your Secret Weapon 03:38 Debrief or Bust: Avoiding Costly Mistakes 05:56 Five Steps to a Killer Debrief 11:41 Real-Life Debrief Exercise 14:40 Key Takeaways and Conclusion…

The Market Your Message Show

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Ch 18. The Business Validation Decision Tree 15:00

vor 25 weeks15:00

15:00

Send us a text Want access to the book? go to PlatformGrowthBooks.com Validating Your Business Idea: The Decision Tree Framework In this episode of 'The Market Message Show,' host Jonathan Milligan delves into Chapter 18 of his book 'Validate Your Offer.' The chapter focuses on the 'Business Validation Decision Tree,' a systematic approach to testing and improving business ideas before going all in. Using the story of Dropbox's early validation techniques, Jonathan emphasizes the importance of gathering feedback, experimenting, and iterating to achieve a product-market fit. Key insights include the importance of finding the right audience, pinpointing the critical problems your audience faces, and gathering actionable feedback to refine your offers. The episode also provides practical steps to put the Business Idea Decision Tree into action, making sure listeners can validate their ideas efficiently and effectively. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 01:16 The Dropbox Story: A Lesson in Validation 02:59 Understanding the Business Validation Decision Tree 03:51 The Two Traps of Idea Validation 07:03 Three Steps to Validate Your Business Idea 11:45 Implementing the Business Validation Decision Tree 14:25 Key Takeaways and Final Thoughts…

The Market Your Message Show

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Ch 17. Pillar 4. Debrief (Your Key Validation Metrics) 11:28

vor 26 weeks11:28

11:28

Send us a text Want access to the book? go to PlatformGrowthBooks.com Mastering Post-Launch Analysis: Lessons from Airbnb’s Success In this episode of 'The Market. Your Message Show', host Jonathan Milligan delves into Chapter 17 of his book 'Validate Your Offer'. He highlights the importance of debriefing and analyzing key validation metrics to optimize business offers. Using the success story of Airbnb founders Brian Chesky and Joe Gebbia, Jonathan illustrates the power of customer feedback in refining business strategies. The episode provides actionable steps for gathering feedback, thoroughly debriefing, and making data-driven decisions to ensure long-term success and customer satisfaction. Listeners are encouraged to reflect on their own past projects to understand the value of post-launch analysis and set the foundation for future success. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 00:30 Exclusive Audiobook Access 01:12 Chapter 17: Key Validation Metrics 01:18 The Airbnb Success Story 02:55 The Importance of Debriefing 03:19 The Power of Reflection 05:30 Three Pillars of Post-Launch Analysis 06:10 Steps for Effective Feedback and Debriefing 08:39 Today's Exercise: Reflecting on Past Experiences 10:59 Key Takeaways and Frameworks…

The Market Your Message Show

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Ch 16. The Power of Offer Stacking 12:15

vor 27 weeks12:15

12:15

Send us a text Want access to the book? go to PlatformGrowthBooks.com Supersize Your Sales with Offer Stacking In this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 16 of his book 'Validate Your Offer,' focusing on the power of offer stacking. Jonathan breaks down the concept of cross-selling and how a range of products at different price points can significantly boost sales and revenue. He discusses the psychological principles behind offer stacking, how to craft the perfect combination from entry-level to high-end offerings, and the importance of recurring revenue products. Jonathan also provides actionable steps for creating an effective offer stack, integrating it into a seamless customer journey, and introduces the idea of a recurring revenue offer to ensure long-term business profitability. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 00:30 Special Offer for Podcast Listeners 01:12 Chapter 16: The Power of Offer Stacking 01:43 Understanding Offer Stacking 05:14 Crafting Your Offer Stack 09:04 Today's Exercise: Choose an Offer Stack 11:52 Key Takeaways…

The Market Your Message Show

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Ch 15. The 3 Secrets to Selling Anything 18:46

vor 28 weeks18:46

18:46

Send us a text Want access to the book? go to PlatformGrowthBooks.com The Three Secrets to Selling Anything: A Masterclass in Product Launches This episode delves into 'The Three Secrets to Selling Anything,' using the case study of Popeyes' legendary chicken sandwich launch in 2019. The narrative explores how anticipation, buzz, and urgency can transform any product launch into a massive success. It shares actionable strategies for both big brands and small businesses to implement these principles through a 'two-week lazy launch' framework. Learn how to create a psychological journey for your customers, ensuring your offers are irresistible and sold out in no time. The episode also addresses common pitfalls in launches and offers a step-by-step guide for a successful product release. 00:00 Introduction: The Three Secrets to Selling Anything 00:03 The Popeyes Chicken Sandwich Case Study 01:39 Applying the Secrets to Your Own Business 03:11 Why Most Product Launches Fail 04:50 The Two-Week Lazy Launch Method 06:53 Step-by-Step Implementation of the Three Secrets 13:03 Brainstorming Your Launch Plan 17:01 Key Takeaways…

The Market Your Message Show

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Ch 14. Understanding the 4 Types of Buyers 10:04

vor 29 weeks10:04

10:04

Send us a text Want access to the book? go to PlatformGrowthBooks.com Mastering the Art of Selling: Understanding & Appealing to Four Types of Buyers In this enlightening episode, we dive into the wisdom of David Ogilvy and explore his timeless lessons on understanding and appealing to four distinct buyer types. We start by revisiting Ogilvy's iconic Rolls Royce ad campaign and how it succeeded by addressing the needs of spontaneous, methodical, social proof, and deadline-driven buyers. Learn why a one-size-fits-all marketing approach often results in failure and discover the importance of segmentation in crafting compelling messages tailored to each buyer type. By the end of this episode, you'll gain practical insights on enhancing your marketing strategies to resonate with every customer segment, turning your 'meh' offers into 'must-haves'. Plus, get hands-on with an exercise designed to help you brainstorm and develop targeted messages for each buyer type, ensuring your sales efforts are both efficient and effective. 00:00 Introduction: The Four Types of Buyers 00:04 The Success of Ogilvy's Rolls Royce Campaign 01:31 Why Understanding Buyer Types Matters 01:54 Common Marketing Pitfalls 03:00 The Power of Segmentation 03:36 Deep Dive: The Four Buyer Types 05:53 Practical Exercises to Apply Buyer Knowledge 07:03 Crafting Targeted Marketing Messages 08:24 Conclusion: Key Takeaways…

The Market Your Message Show

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Ch 13. Create Your Potential Audience Audit 14:32

vor 30 weeks14:32

14:32

Send us a text Want access to the book? go to PlatformGrowthBooks.com Uncovering Your Hidden Network: The Power of a Potential Audience Audit In this episode, we explore the often-overlooked power of utilizing your existing network to kick-start your project or business venture. Drawing inspiration from J.K. Rowling's early days before she became famous with Harry Potter, we emphasize the significance of a small but supportive network. The episode introduces a methodology called the Potential Audience Audit to help you identify and leverage the hidden reach within your social media contacts, email lists, and personal connections. Through step-by-step guidance, you'll learn how to conduct an in-depth audit to discover your true audience potential, validate your offerings, and build momentum without the need for a massive following. 00:00 Introduction: The Power of a Small Network 02:15 The Audience Myth: Debunking the Need for a Huge Following 03:25 Untapped Potential: Discovering Your Hidden Audience 05:19 Conducting Your Potential Audience Audit: Step-by-Step Guide 09:18 Putting Your Audit into Action: Leveraging Your Network 12:56 Key Takeaways: Maximizing Your Audience Potential…

The Market Your Message Show

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Ch 12. Pillar 3. Deploy (Your RVP Launch Plan) 12:36

vor 31 weeks12:36

12:36

Send us a text Want access to the book? go to PlatformGrowthBooks.com Mastering the Lazy Launch: Strategic Steps to Rapid Validation In this episode, we delve into Chapter 12 and discuss the third pillar of launching your Rapid Validation Product (RVP) - deploying your launch plan. Using the success story of Ty Warner's Beanie Babies as a case study, we break down the importance of scarcity, urgency, anticipation, and social buzz in creating a successful product launch. We also explore why most launches flop and introduce the Lazy Launch Method, a smart strategy that involves validating and selling your offer in just two weeks. This method aims to maximize results with minimal effort by focusing on building anticipation and urgency. The episode concludes with practical exercises and tactics to brainstorm ideas for injecting more excitement and urgency into your RVP launch. 00:00 Introduction to RVP Launch Plan 00:06 The Beanie Babies Phenomenon 01:36 Why Most Launches Fail 02:38 The Lazy Launch Method 04:05 Executing the Lazy Launch 04:55 Understanding Buyer Psychology 05:43 Building Anticipation and Buzz 06:47 Creating Urgency and Delivering Value 08:30 Practical Exercise: Brainstorming Ideas 10:54 Key Takeaways and Conclusion…

The Market Your Message Show

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Ch 11. Crafting Your Super Simple Sales Page 12:10

vor 32 weeks12:10

12:10

Send us a text Want access to the book? go to PlatformGrowthBooks.com Crafting a Super Simple Sales Page: The Ginsu Knives Model In this episode, we delve into creating a super simple sales page inspired by the success of the Ginsu knives infomercial. Learn why simplicity, clarity, and engagement are crucial to crafting a compelling sales message. Follow a five-step formula to create an effective sales page in under 60 minutes, including identifying pain points, writing a compelling headline, using the 'Who, What, Why, How' script, highlighting key benefits, and incorporating a clear call to action with a risk reversal strategy. This hands-on exercise will help you connect with your audience and boost conversions. 00:00 Introduction: The Power of Simple Sales Pages 00:03 The Ginsu Knives Example 01:34 Why Simplicity Matters in Sales Pages 02:48 Three Key Elements of a Successful Sales Page 03:32 The Five-Step Formula for Crafting a Sales Page 07:47 Step-by-Step Guide to Creating Your Sales Page 10:38 Key Takeaways and Final Thoughts…

The Market Your Message Show

1
Ch 10. Planning Your Virtual Workshop (Speakers) 16:28

vor 33 weeks16:28

16:28

Send us a text Mastering the Art of Engaging Virtual Workshops Want access to the book? go to PlatformGrowthBooks.com In this chapter, we explore the evolution and lessons from the 1950s Chicago TV College, which revolutionized remote education through engaging and interactive methods. The chapter draws parallels to modern virtual workshops, cautioning against monotonous lectures that lead to disengagement and 'Zoom fatigue'. Instead, effective workshops should include short, focused teaching segments, hands-on exercises, Q&A sessions, breakout rooms, and well-timed breaks. By following these five key steps, presenters can create dynamic and memorable virtual workshops that captivate their audiences and enhance learning outcomes. 00:00 Introduction: The Birth of Virtual Workshops 01:08 Engaging Remote Learners: Lessons from the TV College 02:28 Crafting the Perfect Virtual Workshop Agenda 02:49 Avoiding Common Pitfalls in Virtual Workshops 05:39 The Magic Formula for Engaging Workshops 06:33 Five Key Steps to Virtual Workshop Success 11:58 Creating Your Own Engaging Workshop Agenda 14:55 Conclusion: Key Takeaways for Virtual Workshops…

The Market Your Message Show

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Ch 9. Structuring Your 4-Week Bootcamp (Coaches) 12:52

vor 34 weeks12:52

12:52

Send us a text Want access to the book? go to PlatformGrowthBooks.com Chapter nine, structuring your four week bootcamp coaches. Ramit Sethi has an idea for a course that teaches people how to earn an extra 1, 000 a month. Exciting stuff, right? But here's the thing it's 2009, and he doesn't want to spend countless hours creating the course only to hear crickets when he launches. Talk about a waste of time and energy. So what does Ramit do? He decides to sell the course to a small test group before he even creates the full program. Genius move. By doing this, he's able to validate that people actually want what he's offering. And not just that, he can gather valuable feedback from the test group to make the course even better. Fast forward a bit, and Ramit's Earn 1K course is a smashing success. People are raving about it, and the full launch goes off without a hitch. All because he took the time to validate his idea and get feedback from real people before diving in headfirst. And that, my friend, is the power of selling before you create.…

The Market Your Message Show

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Ch 8. Developing Your Mini-Course (Teachers) 14:41

vor 35 weeks14:41

14:41

Send us a text Want access to the book? go to PlatformGrowthBooks.com Developing Your First Mini Course: From Idea to Launch In this chapter, learn how to rapidly create and launch your first mini course by focusing on solving a single specific problem. The script explores the history of song pluggers and how their method of offering quick previews can be applied to mini courses. Key instructions provided include picking a super-niche topic, structuring the course with actionable steps, and targeting a compelling before-and-after transformation. The chapter also covers common pitfalls, like the 'Sistine Chapel Trap,' and offers a 15-minute exercise to help you choose your mini course topic and outline it. This approach ensures ease of creation and maximizes value by focusing on a specific outcome. 00:00 Introduction to Mini Course Development 00:04 The Role of Song Pluggers in Music History 01:35 Applying Song Plugger Principles to Online Courses 02:46 Avoiding the Mega Course Trap 06:17 Crafting a Laser-Focused Mini Course 10:14 Today's Exercise: Finding Your Mini Course Sweet Spot 13:05 Key Takeaways for Mini Course Success…

The Market Your Message Show

1
Ch 7. Creating Low-Content Books (How and Why) 14:03

vor 38 weeks14:03

14:03

Send us a text Creating Impactful Low Content Books: A Strategic Approach for Aspiring Writers Want access to the book? got to PlatformGrowthBooks.com In this episode of 'The Market. Your Message Show,' host Jonathan Milligan delves into Chapter 7 of his book 'Validate Your Offer,' focusing on the strategy of creating low content books. The episode begins with a history lesson about Benjamin Franklin's Poor Richard's Almanac, highlighting how low content books can help writers build a reputation and test their ideas without significant risk. Jonathan outlines the step-by-step process to create and refine a low content book, emphasizing the importance of choosing the right niche, designing a user-friendly template, and generating valuable content. He concludes with an exercise to brainstorm low content book ideas, encouraging listeners to start small and test the market before investing heavily in a full-length book. 00:00 Introduction to the Series 00:16 The Importance of Validating Your Offer 01:17 Chapter 7: Creating Your Low Content Book 01:22 The Story of Benjamin Franklin's Poor Richard's Almanac 02:35 Why Low Content Books Matter Today 06:17 Steps to Create Your Low Content Book 11:15 Brainstorming Your Low Content Book Ideas 13:40 Key Takeaways and Conclusion…

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