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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason Bowman Jason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams. Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams. His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more. RESOURCES The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
Jess in the Flesh explicit
Alle als (un)gespielt markieren ...
Manage series 1509032
Inhalt bereitgestellt von Jess Wyse. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Jess Wyse oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
In this podcast, Jess Wyse, a twenty-three-year-old, discusses mental health, self-development, creativity, and trying to figure out life after college. This podcast is simply the commentary she gives on her live show, on her YouTube channel https://www.youtube.com/channel/UC9PgE2dP2pWXaJ6QcEtlJOg . The live-show also includes music along with the commentary, which weekly streams on Twitch.
…
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17 Episoden
Alle als (un)gespielt markieren ...
Manage series 1509032
Inhalt bereitgestellt von Jess Wyse. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Jess Wyse oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
In this podcast, Jess Wyse, a twenty-three-year-old, discusses mental health, self-development, creativity, and trying to figure out life after college. This podcast is simply the commentary she gives on her live show, on her YouTube channel https://www.youtube.com/channel/UC9PgE2dP2pWXaJ6QcEtlJOg . The live-show also includes music along with the commentary, which weekly streams on Twitch.
…
continue reading
17 Episoden
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1 how to break bad habits | breaking habitual cycles 1:04:09
1:04:09
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In this episode of Jess in the Flesh, I discuss cycles of habit and how to break bad habits. I philosophize changes in actions, taking accountability and transforming bad habits into good habits. I got over the habit of negative self-talk and use what I did there to talk through the current cycle I am trying to break - "passion" projects. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jessintheflesh/message…

1 answering the 36 questions that lead to love 1:08:55
1:08:55
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In this episode, Jess answers the 36 questions that lead to love, based on a study done proving that if two strangers ask this set of questions to each other they become more attracted to one another. Jess decides to instead answer them solo in hope of finding self-love and having a deeper connection with herself. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jessintheflesh/message…

1 my music taste and theory 1:09:58
1:09:58
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In this episode of Jess in the Flesh, Jess discusses all things music. She theorizes where her music taste originated from, music's impact on her life, her current favorite artists, and discusses the artists that she has seen live. (Video format: https://youtu.be/bkiXFL_Y7_0 ) --- Send in a voice message: https://podcasters.spotify.com/pod/show/jessintheflesh/message…

1 my 2021 resolutions and review of 2020 1:07:39
1:07:39
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In this episode of Jess in the Flesh, Jess discusses her 2020 experience - and unravels the good, the bad and the ugly. She also discusses her goals for 2021, while playing her Spotify Wrapped Playlist in between as an ode to 2020. (watch the video version here: https://www.youtube.com/channel/UC9PgE2dP2pWXaJ6QcEtlJOg ) --- Send in a voice message: https://podcasters.spotify.com/pod/show/jessintheflesh/message…

1 the social dilemma - the problem with social media 1:24:52
1:24:52
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In this episode of Jess in the Flesh, Jess reviews the Netflix documentary The Social Dilemma, in-depth giving an overview, sharing her opinions, and opening up about her complicated relationship with social media. (Originally Streamed on Twitch) --- Send in a voice message: https://podcasters.spotify.com/pod/show/jessintheflesh/message…

1 i was brainwashed by an mlm 1:06:13
1:06:13
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In this episode, Jess describes her recent experience being involved in an MLM business. She unveils manipulation tactics and how they were used to brainwash her in her vulnerable state. Even though the situation was not ideal, Jess describes valuable lessons that she learned from this experience. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jessintheflesh/message…

1 how i sabotaged my own YouTube growth 1:00:45
1:00:45
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In this episode of Jess in the Flesh, Jess reflects on her YouTube experience after almost six-years of video creation. She emphasizes and reflects on the reasons why she hasn't remained consistent and unconsciously self-sabotages her own YouTube growth on the platform. Jess also explains cancel culture and how it is a negative impact on authenticity as well. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jessintheflesh/message…
In this episode, Jess analyzes her experience as an introvert, how introversion relates to isolation, and the pros and cons of isolation. She also discusses her self-sabotage on YouTube, perfectionism, and creativity. (Episode previously live-streamed on https://www.twitch.tv/jessintheflesh and uploaded to YouTube - https://www.youtube.com/watch?v=lKt2tvz3v3M ) --- Send in a voice message: https://podcasters.spotify.com/pod/show/jessintheflesh/message…
In this episode, Jess discusses her friends growing up and how she has developed an avoidant attachment style. She self-reflects on situations that have happened regarding friendships between others and how isolating yourself is not only a form of self-harm but can also negatively impact others. (Episode previously livestreamed on https://www.twitch.tv/jessintheflesh and uploaded to YouTube - https://youtu.be/7mhOYObeutc ) --- Send in a voice message: https://podcasters.spotify.com/pod/show/jessintheflesh/message…

1 my college experience and what I'm doing after college 1:01:59
1:01:59
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In this episode, Jess reflects on the ups and downs of her college experience. She discusses academics and social life, as well as overcoming a traumatic experience and living away from home for the first time. She also gives her favorite songs of the moment recognition and performs a ukulele cover of Read My Mind by the Killers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jessintheflesh/message…
In this episode, Jess shares her tips and tricks on how to be productive and catches you up on several of her life events. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jessintheflesh/message
Jess helps you get out of a creative slump with several tips and tricks! Also join her as she takes BuzzFeed quizzes with her father... a fun time:) --- Send in a voice message: https://podcasters.spotify.com/pod/show/jessintheflesh/message
Hi there! In this episode, Jess discusses changes for the podcast, what to do in quarantine as well as how to make some extra cash! This is the audio-only version of the Jess in the Flesh live show, which broadcasts every Thursday on Twitch at twitch.tv/jessintheflesh/ . Additionally, if you want to see the video version, you can watch it here https://youtu.be/WPbdNyBgORk . --- Send in a voice message: https://podcasters.spotify.com/pod/show/jessintheflesh/message…
--- Send in a voice message: https://podcasters.spotify.com/pod/show/jessintheflesh/message
Listen as Jess answers anonymous questions about identity. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jessintheflesh/message
In this episode, Jess answers more anonymous questions, either directed at her, or her thoughts on some more philosophical inquiries. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jessintheflesh/message
In this episode, Jess updates you on where she’s been and gives advice and answers questions Q&A style via ask.fm. She adds insight from her own experiences and talks through her identity crisis to make sense of the world. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jessintheflesh/message…
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