The Aligned Business® Podcast dives into how you can live life in complete alignment with who you were meant to be — with a business that supports it. In the show, host Kelsey Kerslake brings you into her world as a work-from-home mom of a two, and life & business coach for online business owners. She shares candidly about her own life and choices when it comes to aligning your life to your unique values, and brings on guests to share their insights into life and business. Remember: Life > Biz.
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Episode 101: Scaling Your Business to $500,000: The Five Stages
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In this episode, Kelsey Kerslake, the CEO of The Aligned Business, takes you through the five stages of scaling your business to $500,000 per year. She breaks down what each stage entails, the key focus areas, and the mindset shifts required for success. Whether you're just starting out or looking to reach that half-million-dollar mark, Kelsey's in…
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Episode 100: Mastering Organic Lead Generation with Reels, A Deep Dive into My Content Strategy
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Reach out to me on Instagram to chat about the episode or joining the Academy! http://www.instagram.com/kelseykerslake Show notes: Kelsey's motivation to explore organic content marketing as a lead generation strategy. Transition from using paid ads to creating consistent content for lead generation. The impact of having more time and space in her …
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Episode 99: Transitioning to a Solo Online Business
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Podcast Episode: Transitioning to a Solo Online Business Introduction: Host: Kelsey Kerslake CEO and Founder of The Aligned Business Episode Overview: Kelsey's decision to transition her business to a solo operation Industry trends and shifts towards smaller, more aligned businesses Personal challenges and health issues that led to this decision In…
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Episode 98: Becoming Future Me - My Weight loss Journey
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Host: Kelsey Kerslake, CEO of The Aligned Business® Introduction Kelsey Kerslake welcomes listeners to the Aligned Business Podcast. She shares her excitement for the episode, which focuses on her personal journey. Journey Back to Sharing Kelsey talks about her hiatus from podcasting and her desire to return to sharing her life and experiences. She…
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Episode 97: Using the power of launches to find freedom with Aline Hoss
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Aline Hoss helps entrepreneurs create and launch websites and online courses in Squarespace and Kajabi. Her number one passion is to help overworked and burnout entrepreneurs create personal and financial freedom so they can do more of what they love with the people they adore - all with the power of launches!Aline is also a superstar entrepreneur …
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Episode 96: Building A Life On Your Terms with Brittney Lynn
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Brittney Lynn is the founder and CEO of The Human Connection Agency, a PR agency that serves purpose-driven entrepreneurs worldwide, and she is also a really good friend of mine. She joins me today to talk about why she and her husband decided to sell everything, build a van, and travel the country. We also dive into the specifics of getting your b…
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Episode 95: Demystifying Human Design For Your Life and Business with Bria Lear
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Bria is a Human Design Expert and Business Alignment Mentor. She helps rising leaders elevate their success while trading stress, overwhelm, and burnout for joy, ease, and flow. She has an intimate understanding of how each individual’s energy is designed to thrive, and she empowers her clients to make aligned decisions, leverage their energetic gi…
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Episode 94: Living a Truly Aligned Life with Lucy Liu
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Lucy Liu is a global business strategist and certified life coach helping high achieving women in life transitions unstuck, kiss overwhelm bye, cultivate rockstar confidence, see clarity, reach dream goals, and live a joyful fulfilling life!She is an unshakable optimist, wife, mother, easy-going entrepreneur, certified #IamRemarkable women empowerm…
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Episode 93: Grow a 6-Figure Audience with Michelle Vroom
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Michelle Vroom has made half a million dollars from her Facebook group...and counting. So when she says she knows how to grow an audience that makes you 6-figures, she means it! With a 15-year background in marketing and public relations, she has the skills and knowledge to help other entrepreneurs get to 6-figures in their business. She has a no-n…
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Episode 92: Postpartum Planning for your Business with Liz Winters
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You have probably heard of a birth plan, but what about a postpartum plan?The postpartum period can be intense, and it’s often a time that is overlooked when it comes to preparing for a new addition to a family - especially for busy entrepreneurs.Liz Winters (she/her) is a chocolate-loving nutritionist, pre & postnatal coach, doula, mom, and birth …
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Episode 91: From Corporate Hustle to Business Owner with Alyssa Houseknecht
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Alyssa Houseknecht is the CEO and Creative Director of Lyss House Creative, where she helps influential entrepreneurs design confident brands using her 5-step framework that incorporates brand strategy, design, and mindset. She is also one of the very first Aligned Business Academy students and has been featured on numerous global summits and top-r…
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Episode 90: Attract Your Dream Clients with Samantha Rodriguez
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Samantha Rodriguez is a Lead Generation Strategist and natural marketer who helps clients to create a strategy that not only showcases what they offer, but also makes their brand memorable so that they can attract their dream clients. She has had such a cool journey through entrepreneurship that I know so many of you will be able to relate to!In th…
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Episode 89: My Mental Health and Fertility Journey
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Get ready for something a little different. Today I’m talking about something that I’ve wanted to share for a long time, but it never felt it was the right time - until now.In this episode, I’m sharing my mental health and fertility journey with you because I know that as business owners and as women who are wanting to start families, both can be a…
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Episode 88: Making An Impact Through A Memorable Brand with Steph Weber
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Steph Weber is a brand coach and marketing strategist that helps entrepreneurs create brands that captivate and convert to disrupt their industry. With 7 years of experience working as a brand manager, a degree in strategic communications, and the work she's poured into developing her own business, Steph helps brands gain the clarity they need to b…
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Episode 87: From Freelancer to CEO with Haley Johnson
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Haley Johnson is the founder of Propegy, an agency that creates marketing solutions for every stage of business and leverages the consistency of an in-house team with the flexibility of a freelancer. What’s really unique about Haley though is the huge shift she made over the past year really stepping into her power as a business owner, not “just a …
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Episode 86: Elevate Your Wealth, Elevate Your Power with Lattice Hudson
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Lattice Hudson is a business coach, leadership mentor, and social sales expert who is on a mission to help women make more money and increase their impact all while living a life that they love. She currently specializes in helping online coaches scale past that coveted 6-figure mark, and joins me today to share her story from the corporate world t…
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Episode 85: From Business Low To the Biggest Year Yet with Katie Durski
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Katie Durski is the owner and founder of Ribbon & Ink, a brand and web design agency that helps small creative businesses book their dream clients by creating purposeful and consistent branding. She started off working specifically with wedding industry professionals but has since shifted a lot of her business model, and in the past year alone has …
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Episode 84: Master VIP Days with Jordan Gill
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Jordan Gill, operations consultant and founder of Systems Saved Me, helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files, and inbox. In this episode, we’re talking allllll about VIP days - what they are, how to do them, and how Jordan used VIP days to make 6…
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Episode 83: Designing Your Dream Team with Kira La Forgia
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Kira La Forgia is an HR Consultant and growth strategist for women-owned businesses who helps women design a business and team that is fun to manage and puts people first (but doesn’t neglect profit!) After time in corporate sales, operations, and small business HR, she made the leap to launching her business, Paradigm Consulting, and scaled so qui…
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Episode 82: Going All In And Building The Business Of Your Dreams with Rae Owens
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Rae Owens is a full stack web developer, Squarespace Pro and Circle Member, and Showit Implementer, and she works behind the scenes with web designers to do the development so they can focus on taking more projects on. She is also an Aligned Business Academy graduate who had an amazing transformation over the past year!In this episode, Rae shares w…
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Episode 81: Legal Tips For Creative Entrepreneurs With Shay M. Lawson
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Shay M. Lawson is an Atlanta based intellectual property and entertainment attorney and she is also my amazing lawyer who has helped me manage the many blips that have popped up along the way as I’ve scaled my business. In this episode we talk about so much, including what to watch out for as a new or established entrepreneur, what things you shoul…
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Episode 80: Infusing Magic Into Your Business with Pamela Chen and Leeza Robertson
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Pamela Chen and Leeza Robertson are the queens of energy and a completely magical pair. They are Quantum Wealth Coaches for spiritual entrepreneurs and creative intuitives and have worked with hundreds of students to create a heart-centred business that they can thrive in.What makes them stand out though is how they fuse together magic and energeti…
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Episode 79: I’m back! Recap Of The Last Six Months
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I’m baaaack!The past six months have been hectic to say the least, and in this episode I’m bringing you up to date on all the changes that have been happening with Pinegate Road, with the Aligned Business Academy, and in my personal life.I’m also giving you a sneak peek of what you can expect from future episodes - I can promise you there is a lot …
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Episode 78: My Word For 2021
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Reflecting back on 2020, and sharing about my word for 2021. And, a big announcement! You're invited to the Becoming Conference! Learn more and register today at www.pinegateroad.com/becomingVon Kelsey Kerslake
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Episode 77: Building A Dream Team With Megan Baker Of Meg K & Co
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Have you caught yourself thinking: "I don't want to hit certain milestones or goals in my business... that means bringing on team, and I don't want to manage team." Or anything else that has you NOT wanting to hire team because of the work?? This episode is for you! We are sharing the common misconceptions people have around hiring team. I get it, …
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Episode 76: Audience Building For Online Businesses
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Have you ever wondered HOW to build an audience for your online business? Building an engaged audience of potential customers is one of the main driving factors for your business' success. I'm doing a deep dive into what you need to be thinking about and implementing to build an audience that supports the growth (and sales!) in your online business…
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Episode 75 Behind The Scenes Of The Pinegate Road Business Model
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Sharing all about the Pinegate Road business model today. If you've wondered how we've set things up to work as an agency and a coaching business, I'm diving into it all! I share about who we have on the team, how this all works, where I'm thinking of hiring next, and where I personally spend my time in the business. Hint, I work about 10h per week…
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Episode 74: Making Big Decisions In Your Business
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Let's travel back in time to July 2019, where I was making a HUGE decision for my life and business. I am sharing the recording from last year where I openly share about what it feels like to be in the middle of making a big decision. I'm also catching you up on how things worked out, one year later!…
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Episode 73 What Upper-Limiting Looks And Feels Like
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Hitting your biggest goals and unsure why you're nervous, anxious, and self sabotaging? This is what happens when you've hit your upper-limit. In today's episode I'm going into what this looks and feels like as I have been hitting some upper-limits in my business.Like what you're hearing? Please take a minute to rate and review this podcast on iTun…
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Episode 72: Creating A TRULY Aligned Life And Business
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In this episode I'm going over exactly HOW you can create an Aligned Life and Business. I'm breaking down our 3-part framework to make this truly work so you can start living a life that feels amazing for YOU!Love this episode? Head to iTunes and leave a rating and review!Von Kelsey Kerslake
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Episode 71 Becoming Future You
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Today I'm diving into how you can start becoming the future version of you — yes, the one that has everything you want to become! This can be tough work, and I'm diving into the brain science that makes this happen. In this episode I'm sharing why becoming a new version of you is so hard, what are the biggest things you can do to start finding your…
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Episode 70: Welcome To Season 5, Recap Of The Last Year
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Episode 70: Welcome To Season 5, Recap Of The Last Year by Kelsey KerslakeVon Kelsey Kerslake
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Episode 69: Making the Most out of Your Life and Business with Rebecca Tracey
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I'm sitting down today with Rebecca Tracey as my last guest for season 3 of Behind the Brand! Rebecca is the brains behind The Uncaged Life, and she shares some super methodical approaches to launching and growing an online business. We also chat about how to overcome your fears of putting all of your creative endeavors out there for the world to s…
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Episode 68: Turning Your Passion into Business with Ilana Griffo
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I have one of my close friends on this week, Ilana Griffo! If you're a long time listener, she has been with me on my podcast before but today she is promoting her brand new book "Mind Your Business." It's a book all about taking your creative passion and turning into a full time and successful business. We chat about the crazy process of writing a…
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Episode 67: How meditation has made my life better!
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Just like the title says! My biggest win from 2018 was absolutely mediation! In today's episode I give you all a glimpse into how mediation helped me in my personal life as well as my business. We all get caught up in the craziness of every day life, but focusing our energy in a positive direction can do absolute wonders for your growing business. …
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Episode 66: Strategically Managing and Growing Your Agency with Nicole Jackson
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Happy New Year everyone! I'm so excited to be back after a relaxing break to have this guest on the podcast. Her name is name is Nicole Jackson, and not only is she a business coach, she is MY coach. She has been along my side guiding and mentoring me as I built my agency and I can't say enough about her ideas, wisdom, and just overall greatness wh…
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Episode 65: Tips on Reaching Consistent 5-figure months, Plus a Bonus Q+A!
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I'm so excited for the episode this week! I'm sharing some exciting news about Pinegate Road and what this business has been able to accomplish over the last year. Plus I'm sharing some tips about what you can do for your business. Spoiler alert: I'm talking about that not so dirty word...money! After I recorded this episode I also decided to do a …
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Episode 64: Aligning Your Life and Business with Erin Lindstrom!
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Today I’m talking to one of my absolute favorite people-Erin Lindstrom! On the surface Erin is a sales strategist but really she is so much more. This episode is sort of a freeform conversation with Erin and we cover everything from sales to aligning your life to help support success across all aspects of what it is you’re trying to accomplish. I f…
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Episode 63: How to Build Strategies Into Your Website To Make Sure It Works For Your Business Goals!
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I'm sitting down today to chat about something very near and dear to my heart as a brand and web designer-how to build strategy into your web design! Do you have a great product but you're not seeing the sales or results you'd like to see from your website? I offer some super simple tips on how to realize the full potential of your site and reach t…
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Episode 62: Sustainability in life and entrepreneurship
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I’m so excited to have such a special guest with me today! Kelsey Jorissen seems like she has done it all-photographer, actor, entrepreneur...and a farmer?! Kelsey is a living example of envisioning success, following dreams, and living the life you dream of. In this episode, Kelsey shares how she got to where she is today, and how sustainable busi…
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Episode 61: How to deal with the hard stuff in business
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I’m jumping on for a short episode today with Meg K the VA! We’re chatting all about boundaries and setting up parameters when it comes to your business. I know from my own experience how quickly you can feel overwhelmed and start to waste your energy away from your creative genius. Setting limits, whether it is setting up special times to respond …
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Episode 60: Growing Your Business With Instagram
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My guest today is Instagram marketing and strategist extraordinaire, Puno! She is the founder of PeopleMap-a platform to help agencies, entrepreneurs, freelancers, and influencers track Instagram stats all in one place. I absolutely love Instagram and how I am able to connect with people and grow my business. Puno completely breaks down my Instagra…
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Episode 59: How to scale your business
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I’m delving in and covering a question I received from one of the listeners this week about scaling your business! Scaling your business is so much more than just upping your revenue or looking for different avenues of passive income. I’m talking about ways and strategies to scale your business so that you not only see increased profits but also se…
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Episode 58: Making Investments for your Business
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I have such a special guest chatting with me today! Rachelle Demoskoff is a fellow graphic designer, brand strategist and my very first mentee! Rachelle essentially helped me develop the Pinegate Road Academy for creative entrepreneurs. She is a perfect example of a business owner taking a leap in investing in coachings and mentorships to grow her …
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Episode 57: A Big Personal Announcement! And How I'm Managing the Changes in my Business
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In today's short episode, I fill you in on some huge updates in my life! It feels like a giant weight off my shoulders to be able to be so candid about my life and what it means for Pinegate Road as well as the clients I serve. I hope you enjoy the episode and as always, feel free to connect with me on my Instagram page!…
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Episode 56: Planning for Your Financial Future as an Entrepreneur
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I’m sitting down to chat with Steph McKenna today, and we’re talking about financial everything! Talking about finances and money can often feel incredibly taboo, however it is anything but that with Steph. She breaks down the wall time and time again when it comes to sharing her journey through her business finances, personal finances, overcoming …
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Episode 55: How to Name Your Business, and the Story Behind the Name Pinegate Road
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This week I'm discussing a topic that can be so simple yet so painstakingly hard...coming up with a name for your business! I'm in Boulder, Colorado this week for a mastermind with Megan Baker (Meg K the VA) and we both share our stories when it came to naming our businesses. It's a short episode but loaded with tidbits of advice if you're having t…
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Episode 54: Creating copy that sells for your online presence
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Today we’re tackling the topic of copy when it comes to your online business with copywriter extraordinair Christine Blubaugh! Is your product great? Is your design on point? Well the next step is having succinct and engaging copy reaching your clients out there in this crazy online world. We talk about how successful copy guides readers through a …
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Episode 53: Defining Your Target Audience To Uplevel Your Business
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In this episode I’m talking all about finding your target audience and the importance when it comes to the success of your business. I share with you my experience in defining my target audience and how it will help you not merely sell your product, but sell transformations to your clients. A target audience is so much more than a simple demographi…
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Episode 52: Learning how to sell your products or services as a business owner, with Eryn Morgan
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Today we’re talking all about sales! Does the idea of sales give you that pit in your stomach when it comes to you and your business? I’m sitting down with success strategist and business coach Eryn Morgan to demystify the process of making sales calls, how to reframe your energy when approaching the sales process, and how to make an honest connect…
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