It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Inhalt bereitgestellt von Kelsey Kerslake. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Kelsey Kerslake oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
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Episode 100: Mastering Organic Lead Generation with Reels, A Deep Dive into My Content Strategy
MP3•Episode-Home
Manage episode 380848141 series 1248114
Inhalt bereitgestellt von Kelsey Kerslake. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Kelsey Kerslake oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Reach out to me on Instagram to chat about the episode or joining the Academy! http://www.instagram.com/kelseykerslake
Show notes:
- Kelsey's motivation to explore organic content marketing as a lead generation strategy.
- Transition from using paid ads to creating consistent content for lead generation.
- The impact of having more time and space in her business for marketing.
- The simplified business model allows for more focus on sales and marketing.
- The intention to lead by example and experiment with content marketing.
- Becoming addicted to creating and posting Reels on Instagram.
- The challenge of starting and building consistency with Reels.
- Embracing the mantra: "This is who I am now" to change her content creation habits.
- Breaking down the process of creating Reels into smaller steps.
- The importance of saving trending sounds and using them in Reels.
- The value of daily B-roll filming for content creation.
- Keeping a document with content ideas and client questions.
- Kelsey's five P formula for content marketing: Pro, Problem, Personality, Proof, and Possibility.
- The role of sales calls and the importance of nurturing potential clients.
- Kelsey's transparent view on the effectiveness of her Reels in driving sales.
- The lead generation process through Reels and nurturing potential clients.
- The impact of being camera-ready and showing up as your best self.
- Analyzing what works in Reels and experimenting with different elements.
- The goal of getting Reels in front of new people and understanding analytics.
105 Episoden
MP3•Episode-Home
Manage episode 380848141 series 1248114
Inhalt bereitgestellt von Kelsey Kerslake. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Kelsey Kerslake oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Reach out to me on Instagram to chat about the episode or joining the Academy! http://www.instagram.com/kelseykerslake
Show notes:
- Kelsey's motivation to explore organic content marketing as a lead generation strategy.
- Transition from using paid ads to creating consistent content for lead generation.
- The impact of having more time and space in her business for marketing.
- The simplified business model allows for more focus on sales and marketing.
- The intention to lead by example and experiment with content marketing.
- Becoming addicted to creating and posting Reels on Instagram.
- The challenge of starting and building consistency with Reels.
- Embracing the mantra: "This is who I am now" to change her content creation habits.
- Breaking down the process of creating Reels into smaller steps.
- The importance of saving trending sounds and using them in Reels.
- The value of daily B-roll filming for content creation.
- Keeping a document with content ideas and client questions.
- Kelsey's five P formula for content marketing: Pro, Problem, Personality, Proof, and Possibility.
- The role of sales calls and the importance of nurturing potential clients.
- Kelsey's transparent view on the effectiveness of her Reels in driving sales.
- The lead generation process through Reels and nurturing potential clients.
- The impact of being camera-ready and showing up as your best self.
- Analyzing what works in Reels and experimenting with different elements.
- The goal of getting Reels in front of new people and understanding analytics.
105 Episoden
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