Beste Sales Enablement Shift Podcasts (2024)

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Strategies for Influence, Alignment, and Future Success from Shift 2024 43:35

4d ago43:35

43:35

A Seat at the Table? A Voice at the Table? Or Build Your Own Table? In this very special episode of The Enablement Edge, join Steve & Heather as they host a live panel discussion from Seismic Shift 2024 with panelists Victoria Sanchez, Micah Jacobson, and Eric Mingorance. Throughout their discussion, our experts share insights on how to strategical…

1
How to Fast-Forward Sales Success (episode 198) 20:12

4d ago20:12

20:12

“Don’t be afraid to give up the good for the great.” — John D. Rockefeller. The most significant areas where I see salespeople and sales teams drop the ball are at the beginning and end of the sales process. Step 1 is preparation at the beginning of the sales process. To put this in perspective, when we are doing our external business development e…

1
Building Trust and Sales in a Digital World with Rebecca Bertoldi (episode 197) 38:25

11d ago38:25

38:25

“Work the LONG GAME. You don’t want your relationship to last 6-8 months, you want it to last for years.” – Mike Allton. This is a quote called My Name! We must play the long game, be patient, have the right marketing and sales approach, and truly care about our clients. If we do it right, the results are incredible. Building deep, trusting relatio…

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Legacy Branding Helps Generate Sales with Tiffany Newman (episode 196) 40:01

18d ago40:01

40:01

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." – Maya Angelou. Whenever I hear this quote, I am reminded that marketing is step 1 in making a sale but will not make the dales for you. To be relevant and top of mind to prospects and clients alike, we must ha…

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Unlocking Secrets for High-Stakes Product Launch Success with Ashton Williams from Salesforce 37:28

25d ago37:28

37:28

On this episode of The Enablement Edge, Steve and Amber are joined by Ashton Williams, Director of Slack Enablement at Salesforce. Ashton shares the success story of Slack AI and how her team led a momentous kickoff amidst strenuous circumstances. Faced with tight deadlines, executive transitions, and mounting pressure, Ashton shares how her team f…

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Leveraging AI To Access Actionable Sales Insights with Nick Caruso (episode 195) 40:47

25d ago40:47

40:47

“It’s about making connections through the data that you might not have made as a human being. AI has the uncanny ability to tease out things about the consumer you might never think about.” – Ryan Bezenek. I have been intrigued by ChatGPT since I heard about it years ago. I want to continue to grow my understanding of AI and how to use it to devel…

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Your Value Statement to Generate Sales Quickly and Easily with Connie Whitman (episode 194) 15:23

1M ago15:23

15:23

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” – John F. Kennedy. Recently, I have been working with several banks across the US. In Step 2 of my sales process, I teach how to authentically and organically build rapport with clients and prospects and at networking events…

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Crafting a Winning Enablement Structure with Jen Bullock 42:51

1M ago42:51

42:51

In this episode of The Enablement Edge, Steve and Heather sit down with Jen Bullock, an expert in the field of enablement who has worked with industry giants like ADP, Motorola, TransUnion, and Forrester. The topic today is the art of crafting a winning enablement structure. Jen highlights the critical roles needed for success and how to strike the…

1
Preparation and Follow-up to Fast Forward Sales Success with Connie Whitman (episode 193) 20:12

1M ago20:12

20:12

“Don’t be afraid to give up the good for the great.” — John D. Rockefeller. The most significant areas where I see salespeople and sales teams drop the ball are at the beginning and end of the sales process. Step 1 is preparation at the beginning of the sales process. To put this in perspective, when we are doing our external business development e…

1
ISEs3 Ep17 Stu Heinecke - Enabling Growth and Meetings with ANYbody ...in Totality 42:35

1M ago42:35

42:35

JOIN us for Episode 17 where, in anticipation of finally meeting each other face to face at The Sales Rebellion / Dale Dupree's inaugural Totality the following week, ISE Season 3 host Erich Starrett gets WAY into the W.E.E.D.S. with THE Irrepressibly Optimistic Stu Heinecke. Dive into the world of competitive advantages and growth strategies with …

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Encore: Economics For Entrepreneurs with Hunter Hastings (episode 192) 37:13

2M ago37:13

37:13

Connie's motivational quote today is by – Ben Bernanke, "The ultimate purpose of economics, of course, is to understand and promote the enhancement of well-being." When I was in college many years ago, I double majored in Economics and Finance. Yes, you can call me a dork! Even though I was unsure of what I wanted to be when I grew up and I knew th…

1
Moving Forward Together in a Fractured and Divisive World with Eric Allan Eaton (episode 192) 40:47

2M ago40:47

40:47

My motivational quote for today is by – R. Roosevelt Thomas, Jr. “Let's stop believing that our differences make us superior or inferior to one another. A diverse mix of voices leads to better discussions, decisions, and outcomes for everyone.” - R. Roosevelt Thomas, Jr. I love this quote and find its relevance extremely timely in today’s divided w…

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Mindset Shifts From Sales to Sales Leadership with Rebecca Gebhardt (episode 191) 38:27

2M ago38:27

38:27

“Taking initiative pays off. It is hard to visualize someone as a leader if she is always waiting to be told what to do.” – Sheryl Sandberg. I have shared the Gallup Global Workplace Surveys about employee engagement at work over the years. Well, a new study just came out, and it’s not good! The study shows that 33 percent of American workers descr…

1
Taking The Lead - Final Episode 4:56

2M ago4:56

4:56

In the final episode of Taking the Lead, Christina Brady, CEO and Co-Founder of Luster, reflects on the podcast's four-year journey. She highlights the inspirational stories of over 80 women leaders in tech who shared their experiences, challenges, and successes. Christina emphasizes the show's mission to elevate women's voices and promote diversit…

1
How the Act of "Selling Less" Can Enable You to Sell More with Jeff Standrige (episode 190) 36:35

2M ago36:35

36:35

“People buy from people they know, like and trust. At the start of building a relationship with your buyer the only thing you can shoot for is ’Trust’. Building trust has to be very obvious from the very first contact you make with your buyer or you kill any chance of starting a dialogue.”- Michael deGroot YouTube: https://youtu.be/7VLfEVq5ifA Chec…

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Changing the Perception of Enablement with Kunal Pandya, VP Global Revenue Enablement with Corsearch 37:32

2M ago37:32

37:32

In today’s episode of The Enablement Edge, hosts Steve Watt and Heather Cole interview Kunal Pandya, VP of Global Revenue Enablement at Corsearch, and Founder & CEO of Sales Velocity Labs. Kunal is a seasoned expert in global revenue enablement, and he helps to explore how enablers can transform their roles and prove their strategic value within an…

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The Untapped Potential of LinkedIn for Business Strategies with Indrek Põldvee (episode 189) 32:44

3M ago32:44

32:44

“The sale most often goes to the most interested party.” – Steve Chandler. Being interested and curious about what our clients need today and in the future is critical to our sales success. So, how do we show that we care, are curious, and are interested in helping our ideal client? One way is to use resources available to us to spotlight our geniu…

1
Encore: How to Overcome Sales Call Reluctance with Connie Kadansky (episode 188) 39:21

3M ago39:21

39:21

“The confidence you have going into the sales call will determine the level of profit you have coming out.” – Mark Hunter. Being in sales for many decades, I have had my share of prospecting wows. Sometimes, I didn’t feel like prospecting. Getting motivated to make cold calls, follow-up COI calls, and warm prospect calls to meet my revenue goals ha…

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Tomorrow’s Enablement for Today’s Leaders with Irina Soriano and Meganne Brezina 37:23

3M ago37:23

37:23

In this week’s episode of The Enablement Edge, hosts Amber Mellano and Steve Watt are joined by Seismic’s own Irina Soriano and Meganne Brezina. The conversation revolves around their must-read book, "Tomorrow’s Enablement for Today’s Leaders," which introduces the transformative Enablement Value Chain (EVC) framework. The EVC approach underscores …

1
Navigating the Gray Areas: Jenn Glabicky on the Challenges of Sales Enablement 36:54

3M ago36:54

36:54

In this episode of "Taking the Lead," host Christina Brady sits down with Jenn Glabicky, a seasoned expert in sales enablement and revenue operations. Jenn shares her unique journey from the world of medical sales to becoming a key player in sales enablement, highlighting the challenges and successes she encountered along the way. Jenn dives into t…

1
Lead Generation and Email Marketing That Works with Amy Kuphal (episode 187) 37:31

3M ago37:31

37:31

“The secret to change is to focus all of your energy, not on fighting the old, but on building the new.” - Socrates. To make your email marketing efforts successful, one of the major components is building your list. Essentially, we are always doing two things: fueling our email marketing “machine” with leads and working to improve the conversion r…

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AI and the Upcoming Augmented Technology Revolution for Business Growth with Ethan Robert Casin (episode 186) 41:06

3M ago41:06

41:06

“When deploying AI, whether you focus on top-line growth or bottom-line profitability, start with the customer and work backward.” – Rob Garf. This quote is essential for sales teams to understand that sales have always been about building relationships and the human touch or experience. At least, that has been the source of my success. Early in my…

1
How to Build an Enablement Function from Scratch with Nicole Ward from OneSource Virtual 34:13

3M ago34:13

34:13

In this episode, Steve Watt and Amber Mellano are joined by Nicole Ward, Senior Director of Revenue Enablement at OneSource Virtual (OSV), to learn why she joined the organization as their first enablement hire and how she and the team found so much success. Nicole is an industry expert and thought leader who joined OSV after a decade of managing a…

1
Jodi Mesa's Journey: From Self-Taught to Tech Leader 41:30

4M ago41:30

41:30

In this episode of Taking the Lead, host Christina Brady chats with Jodi Mesa, the Chief Product Officer and co-founder of Luster. Jodi shares her self-taught journey in tech, starting from college where she learned HTML and JavaScript on her own, to leading product teams. She emphasizes the importance of understanding customer needs and the strate…

1
Relevant Value Propositions to Increase Sales Results with Jaynie L. Smith (episode 185) 37:36

4M ago37:36

37:36

"Your customers are the judge, jury, and executioner for your value proposition. They will be merciless if you don't find the fit!" - Alexander Osterwalder. The percentage of businesses that do not know customers’ top buying criteria is frightening. A ton of research shows how few businesses know what their customers value, so they miss the mark wi…

1
AI and Enablement Unleashed with Jonathan Kvarfordt, Founder of GTM AI Academy 36:31

4M ago36:31

36:31

In this episode of The Enablement Edge, Steve and Amber sit down with Jonathan Kvarfordt, Founder of GTM AI Academy, to explore the dynamic intersection of AI and enablement in the modern business landscape. Jonathan is an industry leader and an enablement expert. And in this episode, he reveals what originally fueled his fascination with AI and it…

1
Cultivate a High-Performing Sales Team to Achieve Outstanding Results with Ryan Charterina (episode 184) 43:28

4M ago43:28

43:28

"To say my fate is not tied to your fate is like saying, 'Your end of the boat is sinking.'" - Hugh Downs. I have always been part of a team, even as a business owner. I have learned, probably the hard way, that I can’t achieve success alone. Both while raising my kids and starting my business, I needed experts to help me understand business, techn…

1
Build Personal and Business Brand Using Media and PR with Shannon Procise (episode 183) 42:27

4M ago42:27

42:27

“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin. A component of marketing ourselves and our companies is becoming memorable to potential clients so they choose to do business with us. This involves different forms of media exposure. Publicity is one form of media exposure that helps us market our prod…

1
Using Data to Secure Your Voice at the Table with Databricks' Nate Vogel 43:36

4M ago43:36

43:36

In the debut episode of The Enablement Edge, hosts Steve and Heather chat with Nate Vogel, VP of Global Sales & Partner Enablement at Databricks, the world's first data intelligence platform powered by generative AI. Nate shares insights into his career journey, highlighting what sparked his passion for data, the skills and experiences that have pr…

1
Common Myths around Selling with Jackie Joy (episode 182) 40:55

5M ago40:55

40:55

“This is not hard sell-it’s heart sell. Good questions get to the heart of the problem or the need very quickly, and the buyer doesn’t feel like he or she is being pushed” – Jeffrey Gitomer. Selling from the heart and building long-term relationships were intuitive for me and helped me quickly stand out from my peers in the financial industry. By c…

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The Enablement Edge Podcast Trailer | Powered by Seismic 0:53

5M ago0:53

0:53

Traditional go-to-market motions are a thing of the past, and one key function will shape the future of revenue generation: Enablement. The Enablement Edge – powered by Seismic – is bringing you the secrets, strategies, and tactics for enablement that drive meaningful impact. You’ll get valuable insights and expertise from enablement leaders to pow…

1
Marketing with LinkedIn and PR with Karen Yankovich (epsiode181) 37:41

5M ago37:41

37:41

“In sales, a referral is the key to the door of resistance.” – Bo Bennett. For over 35 years, I have been blessed to live off referrals. It’s all about building relationships so deeply that your ideal clients know you and know who to refer to you. I have learned that the key is harnessing the power of magnetic marketing with LinkedIn and PR, which …

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Insurance Sales - Four Pillars of Effective Marketing with Andy Neary (episode 180) 32:31

5M ago32:31

32:31

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley. I always say this: Sales and Marketing are different. They support each other; they are like a marriage. Marketing gets people to agree to speak with you, while sales get the client or prospect to…

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ISEs3 Ep16 Jonathan "Coach K" Kvarfordt - GTM AI + Enablement on the RISE 46:33

5M ago46:33

46:33

Join Erich Starrett in the Orchestrate Sales Studios as he interviews Jonathan "Coach K" Kvarfordt on the transformative power of AI in Enablement. Delve into Jonathan's insights on evolving the role of enablement professionals and the strategic impact of AI. Jonathan's journey from survival-focused to strategic thought leadership in sales enableme…

1
Grow Sales Results Using Stories with Mike Bosworth (episode 179) 40:55

5M ago40:55

40:55

“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” - Roger C. Schank. I use stories in my sales conversations with prospects and when teaching. Years later, people approached me and said, “Do you remember when you taught us XYZ? I still think about that and remember how to use that concept with my cl…

1
The Power of Tone: Shifting Communication for Success 40:59

5M ago40:59

40:59

In this episode of Taking the Lead, host Christina Brady welcomes Stephanie White from Medallia. They dive into the nuances of customer experiences and the journey through various sales roles that Stephanie has navigated. Beginning with experiential marketing, Stephanie shares her grassroots approach to gathering customer feedback and how it has sh…

1
Roadmap from Business Failure to Success with Steven Pemberton (episode 178) 44:45

5M ago44:45

44:45

“Success is stumbling from failure to failure with no loss of enthusiasm.” – Winston Churchill. Boy, this quote hit home for me. I know I have failed many times in my life. We see quotes like this when we are in a crisis or facing failure and think, BS, I failed, I’m not good enough, or I don’t deserve the success. And there lies the issue—our mind…

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Sales Are About Being Resilient and Getting Back Up with Akeem Shannon (episode 177) 40:40

6M ago40:40

40:40

“The greatest glory in living lies not in never falling, but in rising every time we fall.” — Nelson Mandela. I love this quote. If we didn’t continue to rise after we fail or fall, we wouldn’t have innovation, growth, new opportunities, and potentially a better life. Most people think it’s only about having the ability to achieve X, Y, or Z. The r…

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How to Recruit Better Sales Reps with Stephen Rhyne (episode 176) 41:33

6M ago41:33

41:33

“If you don’t have a defined process that moves your people forward so they can achieve greater results, then what is it you are managing? You’re managing the status quo.” – Keith Rosen. I often see managers managing numbers or metrics versus coaching someone to grow and build new and improved skills. Those who know me have heard me often say, “We …

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ISEs3 Ep15: Danny Wasserman - Gong! Tableau and Databricks 37:16

6M ago37:16

37:16

Welcome to OrchestrateSales.com‘s Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On ISEs3 Ep15 host Erich Starrett is joined in the Orchestrate Sales studios by new friend Danny Wasserman, whom he finally met F2F at Corporat…

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Cold Email, Sales, and Life as a Digital Nomad With Adam Rosen (episode 175) 43:15

6M ago43:15

43:15

“Great things are done by a series of small things done together.” – Vincent van Gogh. After COVID, I was forced to pivot and create an entire digital library of training and new business outreach. Understanding this new world of online automation, branding, and client outreach required a huge learning curve. So what did I do? I buckled down, took …

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Mastering Sales Ramp-Up: Insights with Christina Brady 1:06:20

6M ago1:06:20

1:06:20

In this episode of Taking the Lead, Christina Brady shares her appearance in The Sour Takes Podcast, hosted by Jason Hasenberg. The dialogue traverses the nuanced terrains of sales strategies, onboarding processes, and the crucial role of diversity and inclusivity in fostering dynamic sales teams. Christina shares her seasoned insights, drawing fro…

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Marketing and Sales Strategies Create Higher Profits with Taylor Frame (episode 174) 36:11

6M ago36:11

36:11

“A bad habit appearing at many companies is to put reps in the unenviable position of trying to hit their quota by feverishly working through as many opportunities as they can. But this isn’t necessarily the ideal solution. Data-driven sales teams are finding that it is usually more effective to spend more time on qualification earlier in a sales c…

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ISEs3 Ep14: Todd Caponi - Sales History Nerd + Transparency Evangelist @ Sales Melon 39:09

7M ago39:09

39:09

Welcome to OrchestrateSales.com‘s Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. Mark Twain - the PIONEER of Sales Enablement who empowered a LITERAL customer facing frontline of 10,000!?!!! On ISEs3 Episode 14, Erich Starre…

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ISEs3 Ep13: Meganne Brezina CCMP™ - Seismic 31:46

7M ago31:46

31:46

Welcome to OrchestrateSales.com‘s Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On a superfun ISEs3 Episode 13, Erich Starrett is joined in the Orchestrate Sales studios by Meganne Brezina, CCMP™. Meganne is not only the Se…

1
Using AI to Grow Sales and Business Growth with Thomas Ryan (episode 173) 40:08

7M ago40:08

40:08

"Let tech do all the heavy lifting. Let it do all the research. Let it even write all the emails. But right before you engage with the human, that’s where you have to put that human factor in.” – John Barrow. Unless you have been living under a rock, AI is everywhere. So, how do we use AI effectively without watering down our brand and, more import…

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ISEs3 Ep12: Dr. Shawn Fowler - RevenueReady 35:12

7M ago35:12

35:12

Welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On ISEs3 Episode 12, Erich Starrett is joined by Dr. Shawn Fowler, whom he originally met when Shawn was VP, Sales Enablement (a true cross-fun…

1
The Best of Go-To-Market Magic 36:20

7M ago36:20

36:20

We’ve spent 13 episodes uncovering key insights from experts in enablement, sales, marketing, customer success, revenue operations, and more. To celebrate the growth, learning, and invaluable wisdom we’ve heard along the way, we’re gathering the best of the best all into one episode. So whether you’ve tuned into every minute or are new to the Go-to…

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How to Increase Income by Making More Sales with Dr. Yaniv Zaid (episode 172) 39:32

7M ago39:32

39:32

“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” - Zig Ziglar . Trust is such an interesting and important word. We think we know what it means but don’t always know how to earn it. Becoming a trusted partner isn’t about discounting the fees you charge; it’s about the relationship you continue to bui…

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ISEs3 Ep11: Bob Perkins, Founder - AAISP (now Emblaze) 41:27

7M ago41:27

41:27

Welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 11, Erich Starrett hosts Bob Perkins, the Founder AAISP, the American Association of Inside Sales Professionals (now Emblaze) in the…

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Sales Enablement Shift Podcasts

Podcasts, die es wert sind, gehört zu werden

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