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Welcome to Constructing Success, a podcast hosted by Derek Baer that combines the worlds of sales and lifestyle. Join in as he explores the strategies, insights, and practices that lead to success in both your professional and personal life. Whether you're a seasoned sales professional looking to take your career to new heights, an aspiring entrepreneur aiming to build a thriving business, or simply someone who wants to improve their sales skills and enhance their lifestyle, Constructing Suc ...
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Sales & Cigars

Walter Crosby

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How do you increase sales in your organization? Host Walter Crosby sits down with cigar in hand and has growth minded conversations proven to boost sales. Crosby sets the table by identifying areas where you can excel by first acknowledging the misunderstandings. Like every great sales person he takes time to reflect, strategize and execute. Sit back, listen in, and puff that cigar because Walter Crosby will light you up!
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Trying to find ways to make your business stand out from the others; making it more visible, accessible and credible? Adam Gazari, a marketing outcome consultant and social media trainer and consultant will discuss the various ways to market your business via email marketing, content marketing, and the application of several social media sites such as Facebook, Twitter, Instagram and so on. Discover what is working, what is not working and learn actionable content marketing strategies and ti ...
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In this episode of Sales and Cigars, host Walter Crosby sits down with Jim Packard, President of Rainmaker Marketing, Inc. Jim discusses with us insights on customer retention and brand loyalty. He shares his unique strategies for keeping clients engaged, from personalized greeting cards to creative loyalty programs, all aimed at nurturing lasting …
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In this episode, host Walter Crosby sits down with Brad Koch, a business coach with a fascinating journey from the Marine Corps to the world of business coaching. Brad shares powerful insights on transitioning from military to civilian life, navigating sales and leadership roles, and the essential qualities that make a great coach. He also opens up…
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In this episode, I sit down with Marty, a seasoned entrepreneur who knows a thing or two about building businesses from the ground up and selling them for big paydays. Marty’s been through it all, from starting a grassroots business in a local soccer field to scaling it globally, and eventually selling it for over a million dollars. We talk about w…
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Walter Crosby dives deep into personal responsibility when it comes to career development in sales. Drawing from real-life experiences, Walter stresses the importance of taking charge of your own growth, whether you're a salesperson, manager, or entrepreneur. He shares stories, gives actionable insights, and explains why your success in sales depen…
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In this episode of Sales and Cigars, Walter Crosby dives into one of the most critical issues businesses face: aligning their vision with their sales team's messaging. Walter shares insights on how disconnects in communication between leadership, sales, and marketing can hold companies back from scaling. He also introduces his "Sifter Messaging" pr…
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In this episode of Sales and Cigars, host Walter Crosby engages in an insightful conversation with Phillip Swan, a seasoned entrepreneur and AI expert. Phillip shares his journey from humble beginnings in Scotland to becoming a global leader in AI-driven business strategies. The discussion dives deep into the practical applications of responsible A…
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In this episode of Sales and Cigars, Walter Crosby sits down with Gunter Wessels, Founder of LiquidSMARTS, to delve into the world of elite sales performance. Gunter shares his journey from academia to the trenches of B2B sales, providing a deep dive into the attributes that distinguish top-performing sales professionals. Episode Highlights: Gunter…
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In this episode of Sales and Cigars, Walter Crosby sits down with Jeremy Huckaby, Territory Sales Manager at Corrective Asphalt Materials, to explore the nuanced transition from being a top-performing sales producer to leading a team as a sales manager. Jeremy shares his journey, the challenges he faced, and the critical lessons he learned along th…
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In this episode of Sales and Cigars, host Walter Crosby welcomes Derek Baer, Vice President of Corporate Training at Kurlan & Associates. Derek shares his journey from a young caddy learning the ropes of sales to becoming a leader in corporate training. They explore the critical role of work ethic, commitment, change, and accountability in driving …
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In this episode of Sales and Cigars, host Walter Crosby sits down with the legendary Gerry Weinberg, a pioneer in sales training and the mastermind behind countless successful sales professionals in the Metro Detroit area. With over three decades in the industry, Gerry shares invaluable insights into the evolution of sales, the importance of mental…
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In this episode of Sales and Cigars, Walter Crosby sits down with Brent Long, the Founder and Coach at Long on Life and Long Haven Retreat. Brent shares his journey from coaching football to helping business leaders and sales professionals excel through strategic timeouts and refocusing their energy. This episode dives deep into creating strong sal…
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Join us in this insightful episode of Sales and Cigars as host Walter Crosby welcomes Sarah Miskelly, a successful real estate investor and fund manager. Sarah shares her journey from growing up with a strong business mindset to becoming a top real estate sales agent under 30 in her city, and ultimately transitioning to managing commercial real est…
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Join Walter Crosby in this enlightening episode of "Sales and Cigars" as he sits down with Laurie Barkman, an expert in business transitions and the founder of The Business Transition Sherpa. Laurie shares her extensive experience in mergers and acquisitions, her journey from HR to the C-suite, and her passion for helping business owners prepare fo…
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How do you manage being in business with your best friends? In this episode of Sales and Cigars, host Walter Crosby welcomes Colin Hirdman, a seasoned entrepreneur and founder of Monkey Island Ventures. Colin shares his unconventional journey from a criminal justice degree to launching multiple successful businesses. He discusses the importance of …
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In this episode of "Sales and Cigars," host Walter Crosby sits down with Kyra Jefferson, a savvy real estate investor and developer. Kyra shares her remarkable journey from bankruptcy to becoming a successful real estate entrepreneur, highlighting the strategies and mindset shifts that fueled her comeback. Episode Highlights: Kyra's transformative …
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Join Walter Crosby as he welcomes Danielle Cobo to the Sales and Cigars podcast. Danielle is an esteemed leadership coach, sales trainer, and Best-Selling author and host of "Unstoppable Grit." In this engaging episode, Danielle shares her journey from medical sales to leadership development, her insights on building confidence, and how to lead thr…
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Join host Walter Crosby in this inspiring episode of the "Sales and Cigars" podcast as he sits down with Steven Pivnik, a dynamic entrepreneur and Ironman competitor. Steven shares his journey from dropping out of college to founding a successful consulting company and competing in the Ironman World Championship. Episode Highlights: Steven's journe…
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Join host Walter Crosby as he sits down with Jon Alwinson, sales leader and author of Relentless Sales. In this episode, Jon shares his journey from an entrepreneurial venture in shoe manufacturing to a thriving career in medical device sales. Discover valuable insights and actionable strategies to enhance your sales game. Episode Highlights: Jon’s…
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In this episode of "Sales and Cigars," host Walter Crosby sits down with Brian Skillen, a former world-renowned dancer turned publishing expert. Brian shares his fascinating journey from performing on global stages to becoming an Amazon bestselling author and the founder of an educational publishing company. Episode Highlights: Brian's transition f…
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In this episode, Walter Crosby sits down with Kyle McDowell, founder and CEO of Kyle McDowell Inc, to discuss his book "Begin with We." Kyle shares profound insights into leadership, sales culture, and the pivotal role of ego and gratitude in transforming how we lead and collaborate. Episode Highlights: Unplanned Conversations: Discover how an impr…
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Welcome to another exciting episode of "Sales and Cigars" with your host, Walter Crosby from Helix Sales Development. In this episode, Walter sits down with his good friend and marketing expert, Matt Anderson. They dive deep into the world of marketing, especially for companies and entrepreneurs who have built successful businesses and are looking …
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Interested in boosting your sales management with proven methods? Walter Crosby chats with Greg Giniel, an expert EOS implementer, on "Sales & Cigars" about the transformative power of the Entrepreneurial Operating System (EOS). Greg explains how EOS tools help sales leaders make smarter decisions, drive accountability, and cultivate growth. Tune i…
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Ever thought about starting your own podcast but don't know where to begin? In this episode, we discussed with Cameron Stack, an expert in podcast production, the essentials of launching a successful podcast. Learn the importance of niche focus and discover strategies to grow a dedicated audience. Tune in for practical tips on navigating the podcas…
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Ever wonder how top performers achieve professional excellence? Competition is fierce, and Nick Hutchison’s journey from high school athlete to sales and business expert shows how it's done. Join Walter Crosby as he sits down with Nick to discuss practical strategies for success. Nick shares stories from his interviews with industry leaders like Ru…
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How do you view your competition? Some companies believe they don't have competition. Wrong! Everyone has competition it's the status quo. How you talk about your competitors changes how you win the minds of your prospects. With the speed of the internet and social media, your advantage can be gained or lost in a moment! Matt Anderson is a regular …
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Do you ever feel weighed down with all the baggage and trash you carry around? Terry Bean and discuss how we all should check in with ourselves from time to time and face the issues that are lingering. We discuss having uncomfortable conversations, and accountability, and Terry provides a free resource for helping with these check-ins! Go grab a co…
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Have you ever struggled to create rapport or bond with another person? Maybe on a sales call or at social event. Nate and I discuss how NLP techniques can help you with both. We don't geek out on NLP, but Nate is a Master Practitioner and Trainer of NLP. He shares some tips to help you build rapport faster and reduce resistance! Go grab a cocktail,…
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Have you ever sat down to write an email to your list and struggled to put words on the digital page? My guest, Chaya Glatt, shares a structure for writing a marketing email that will increase open rates, and add value to your list. She helps with 3 tips on writing subject lines that create curiosity and openness, so.... Go grab a cocktail, a cigar…
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Attracting, and identifying sales talent is critical to a high-performance sales team. When you do find the right talent, they MUST be onboarded well. I like to call it "ever-boarding." Stephen and I discussed how his company can train and fully onboard reps in half the time. Yet produce astonishing results. Training that drives the outcomes you ne…
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There are 4 common mistakes companies make with offers. Matt and I identify the mistakes and give you the framework to fix them. If you get prospects to your website or landing page, and the offer is not compelling or engaging, you lose them. We share a proven formula to use to create offers. Go grab a cocktail, a cigar, and strap in for an impactf…
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Sell the Difference. This is the critical message that all business owners and salespeople must embrace. Patrick and I talk about what this means and how to integrate it. Patrick is a Chicago and tells a great story about Michael Jordan and Phil Jackson. Coaching greatness that applies to sales. Unfortunately, the end of the Bad Boys era in Detroit…
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What is sales culture? In this short episode, I share the definition of sales culture and what the business owner and sales leader can do to to improve the culture. A very simple concept that can easily get away from you and be a problem. The next 7 minutes can make a huge difference in performance. Go grab a cocktail, a cigar, and strap in for an …
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Ben has an amazing story of having a college degree at 19 and choosing sales. Failing as a teenager and winning as a teenager sets you up for life. Ben shares this story, but also how data from leading indicators gives you a huge leg up on your competition. Go grab a cigar, a cocktail and strap in for another impactful episode of Sales and Cigars. …
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Are you interested in scalable revenue growth? David and I talk about how he has built a sales culture that yields great outcomes, but also a fun and exciting place to work. As the Leader, David explains how he has consistently built great teams and a sales culture where the team strives for excellence. Great stories and actionable ideas come from …
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This a new segment for Sales and Cigars. I talk about something important or bring a special idea to you. This week is about how a performing salesperson thinks about continuous improvement with Membrain's own Zack Bower. Share this with your sales team because you will get insight into one of the most significant problems I see in sales - a reps m…
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Have ever struggled to find a way to motivate a salesperson, team member, or teenager to do something that is clearly in their best interest? This episode is for you. If you want to add to your toolbox on topics, Nate shares ideas you can use including: alignment of your values and behaviors, the 9 base motives that drive humans to change, or under…
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This episode starts off with strong advice for business owners to fix their marketing. Real value! When Zack shares stories about his youth and being raised by a not-so-typical mom, it gets a little wild. Zack has leveraged every aspect of his past to become a great entrepreneur and his stories along are with the listen. Go grab a cocktail, a cigar…
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If you sell anything you'd better listen to this episode. The next 30 minutes can help you understand and offer a solution. Bestselling author and Behavioral Management Specialist, James I. Bond and I get into the triggers you want to create with your prospects to turn them into paying customers. He has helped Warren Buffet, maybe he can help you. …
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Matt and I dive deep into the 3 most common business-killing marketing mistakes business owners and revenue officers make. The 3 big mistakes are: 1) If you build it, they will come; 2) Marketing is something you bolt on after you’ve created your product or service; 3) Your message is framed from your perspective, not your customers. If you want th…
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This episode is for you if you want to understand what is working in sales right now. Chris Falk shares some great metaphors about sales that will stick with you and you can share with your team. We even discuss not venturing too far from the "mean" of our ideal customers because that is how we get into trouble! Mixed Martial Arts is part of the co…
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Ever wonder what levers you need to pull to empower your employees to embrace your vision as a leader? This episode of Sales and Cigars is for you. David and I discuss some of the levers business owners need to pull to connect the dots for our employees. We often assume certain knowledge that isn't in place in the leadership team and on the manufac…
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Reflections. Nate and I talk about how we can get better at anything in our life with Direction, Adaptability, and Iteration. These words are big ideas that can guide your entrepreneurial journey, your journey as a leader either of a business, as a parent, or a spouse. Go grab a cocktail, a cigar and strap in for an insightful episode of Sales and …
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Do you understand the financial statements well enough to know what to do for improvement? Cashflow wobbly? Margins are not where they need to be to fund growth. Colin and Walter discuss what to do that is actionable, and moves the needle. Colin shares an idea that can be a game changer with personal growth! Go grab a cocktail, a cigar and strap in…
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Welcome to another enriching episode of "Constructing Success," the podcast that layers the essentials of business acumen, lifestyle adventures, and personal evolution. Your host, Derek Baer, continues to unravel the tapestry of success by engaging with pioneers and visionaries across various fields.In this compelling session, Derek reunites with a…
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If you are a CEO or Visionary who is struggling to get traction with your leadership team, this episode is for you. Greg Giniel and I discuss his role as EOS Implementer, and how a Visionary can get off the day-to-day of their business, and focus on what fuels their passion. Go Grab a Cocktail, a cigar, and strap in for a Visionary episode of Sales…
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Countless entrepreneurs make mistakes that cost them millions of dollars each year. This costly mistake? They go to market with a message that does not attract the attention of their ideal customers or persuade them to buy. If your marketing isn’t working, there are only two possible reasons: 1) You have the wrong product; or 2) You have the wrong …
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Business ownership is not about just business. You can set up your business to be the vehicle for what you really want. Rebecca and I talk a lot about sales, but also a few simple ideas you can consider to help you turn your business into financial freedom. Go grab a cocktail, a cigar and strap in for an insightful episode of Sales and Cigars. Get …
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Can a mastermind help you grow as a leader? Of course, it can, if it is the right group. Parker and I talk about how he is using real-world experience, and a facilitation process with the right group of people is about personal development. Go grab a cocktail, a cigar and strap in for an interesting episode of Sales and Cigars. Get your free copy o…
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What are the common mistakes you salespeople are making to lose business? Nate and I identify 5 and dig into 3 of these these big problems. Get your salespeople to listen to the episode, if you want to close more business in 2024. Go grab a cocktail, a cigar and strap in for an insightful episode of Sales and Cigars. Get your free copy of Walter Cr…
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