Visit www.growthforum.io for 30-days free of The only community focused exclusively on your growth. Use the code: GROW30 Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business? Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of ...
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A weekly show where our hosts Paul Salamanca and Thomas Boccard interview top sales professionals, athletes and entrepreneurs on what it means to have a Top One Percenter mentality.
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Top One Percenter Show With Warren Zenna CEO of The CRO Collective
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28:40
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Warren Zenna is the founder and CEO of The CRO Collective, a consultancy focused on the success of Chief Revenue Officers (CROs) by helping B2B companies align their revenue operations with modern business demands. Zenna has over 20 years of experience in sales, marketing, and digital strategy. His background includes executive roles at major digit…
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Top One Percenter Show With Bill Snyder CEO of Vivante Health
24:04
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24:04
Bill Snyder is the CEO of Vivante Health, a company that specializes in digital digestive health solutions. He has over 15 years of experience in healthcare technology and leadership. Before joining Vivante Health, Snyder held significant roles at Virta Health, where he led national sales and health plan partnerships. He also spent more than a deca…
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Navigating PLG and the Evolution of the CRO Role with Kristen Habacht
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44:56
In this insightful episode of the CRO Spotlight Podcast, host Warren Zenna engages in a candid conversation with Kristen Habacht, the Chief Revenue Officer at Typeform. Kristen shares her unconventional journey into the CRO role, starting from an office manager position to leading revenue teams in top tech companies. She discusses the evolving natu…
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Top One Percenter Show with Dave Pelletier VP of Sales for North America at Axonius
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31:04
David Pelletier is currently the Vice President of Sales at Axonius, a cybersecurity asset management platform. Previously, he held leadership roles in sales at companies like Tanium and Transmit Security, with a strong focus on strategic sales across the U.S. and Canada. Prior to getting into sales leadership, Pelletier was the #1 salesperson at …
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Enterprise CRO Insights and Strategic Career Growth with James Roth
59:48
59:48
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59:48
In this insightful episode of the CRO Spotlight Podcast, host Warren Zenna sits down with James Roth, Chief Revenue Officer of ZoomInfo, to explore the critical elements that shape a successful CRO career. James delves into the importance of "knowledge stickiness," explaining how the ability to absorb and retain valuable insights from various roles…
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Should we get rid of the "CRO" title? with Jonathan Spier
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In this thought-provoking episode of the CRO Spotlight Podcast, host Warren Zenna sits down with Jonathan Spier, CEO of Rev AI, to challenge the conventional wisdom surrounding the Chief Revenue Officer (CRO) title. Sparked by a viral LinkedIn post from Jonathan, this conversation dives deep into why he believes the CRO title is not just flawed but…
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Top One Percenter Show With Ed Sim Founder and Managing Partner of Boldstart Ventures
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Ed Sim is the founder and managing partner of Boldstart Ventures, a top seed investor specializing in early-stage enterprise tech startups. He is known for his hands-on approach with founders, often before a company is officially formed. Ed's notable investments include Snyk, BigID, and BlockdaemonVon Top One Percenter
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Hustle, Cancellation, and Personal Branding with Alexa Curtis
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42:06
In this episode of the CRO Spotlight podcast, we sit down with Alexa Curtis, a dynamic entrepreneur who navigated the path from a teenage blogger to a media powerhouse. Alexa shares her journey of breaking into the industry with her fearless attitude, from pitching TV segments at a young age to landing a deal with Disney. She recounts her innovativ…
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Top One Percenter Show with Bobby Mesmer CEO of RMG Erectors & Constructors
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28:55
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28:55
Bobby Mesmer is a highly successful serial entrepreneur, He is the founder and CEO of RMG Erectors & Constructors, LLC, the world's largest Pre-Engineered Metal Building Erector. He has developed and sold two other highly successful businesses over the last 15 years.Von Top One Percenter
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Top One Percenter Show With Paulo Veloso CRO at Digibee
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Paulo Veloso is the Chief Revenue Officer (CRO) at Digibee, where he leads the global sales and business development strategy. He focuses on scaling the company's innovative low-code integration platform, which helps enterprises accelerate digital transformation efforts. Before joining Digibee, Veloso held leadership roles such as VP of Sales for t…
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What it Takes To Successfully Deploy a CRO with Philip Lacor
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54:34
In this episode of the CRO Spotlight podcast, host Warren Zenna is joined by Philip Lacor, Chief Revenue Officer of Airbase, to discuss the intricate role of a CRO in fostering company growth and alignment. Philip, with his extensive background in engineering, finance, and sales, shares insights on how his diverse experience has equipped him to eff…
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Empowering Revenue Teams and Leveraging AI with Hang Black
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43:17
In this episode of the CRO Spotlight Podcast, host Warren Zenna welcomes Hang Black, a seasoned revenue enablement expert, to discuss the transformative role of revenue enablement in modern businesses. Hang shares her inspiring journey from being a Vietnamese immigrant to becoming a leader in the field of revenue enablement. She emphasizes the impo…
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Leadership, Motivating Your Team, and Improving Sales Through Neuroscience with Peri Shawn
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47:29
In this engaging episode of the CRO Spotlight podcast, host Warren Zenna sits down with Peri Shawn, CEO of the Coaching and Sales Institute. The conversation delves into the transformative power of sales training and effective coaching techniques, exploring how Peri's unique methodology enhances sales effectiveness and overall human performance. Th…
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Top One Percenter Show With Rick Vanzura CEO of Freight Farms
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Rick Vanzura is the Chief Executive Officer (CEO) of Freight Farms, a company that revolutionizes agriculture by providing modular, scalable farming systems. With a diverse background in executive leadership roles across various industries, Rick brings extensive experience in scaling businesses and driving innovation. Under his leadership, Freight …
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Traits of a Successful CRO and How Companies Should Prepare For Hiring One with Mark Walker
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In this episode of CRO Spotlight, Warren Zenna engages in a candid conversation with Mark Walker, a seasoned Chief Revenue Officer with a wealth of experience in scaling businesses from zero to multimillion-dollar revenues. The discussion centers around the pivotal role of a Chief Revenue Officer (CRO) and the critical considerations companies must…
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Top One Percenter Show With Alyse Daghelian CRO at Rocket Software
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Alyse Daghelian is the Chief Revenue Officer (CRO) at Rocket Software, a company that specializes in enterprise software solutions. With a strong background in sales leadership and business development, Alyse is responsible for driving revenue growth and expanding Rocket Software's market presence. She excels in creating and implementing strategic …
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Reality of the CRO Role and the Importance of CRO Training with Dan Frailey
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In this episode of CRO Spotlight, host Warren Zenna, CEO of the CRO Collective, sits down with Daniel Frailey, a dynamic leader who has navigated an unconventional path to success. Starting with an early exposure to the business world through his family's sales company, Daniel initially set his sights on a career in medicine. However, he soon disco…
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Top One Percenter Show With Judi Hand CRO of TTEC
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Judi Hand is the Chief Revenue Officer (CRO) of TTEC, a global customer experience technology and services company. With a rich background in sales, marketing, and customer engagement, Judi is responsible for driving revenue growth and expanding TTEC's market reach. Her expertise lies in creating and executing strategic initiatives that enhance cus…
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Top One Percenter Show with Sanket Akerkar CRO at Acumatica
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Sanket Akerkar is the Chief Revenue Officer at Acumatica, where he drives growth and customer success for the cloud-based ERP provider. With a robust background in technology and leadership roles at companies like Microsoft, Sanket excels in sales, marketing, and strategic business development. His expertise and innovative approach are instrumental…
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Top One Percenter Show With Vispi Daver CRO of Whatfix
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Vispi Daver is the Chief Revenue Officer (CRO) of Whatfix, a leading digital adoption platform that helps companies improve user adoption of software applications. With an extensive background in enterprise software and technology, Vispi has played a crucial role in scaling Whatfix’s global sales operations and expanding its market presence. He is …
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How Great Leadership Impacts Revenue Processes and Systems with Roee Hartuv
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51:14
In this episode of the CRO Spotlight podcast, host Warren Zenna sits down with Roee Hartuv, a senior consultant at Winning by Design, to delve into the complexities of revenue leadership. Warren and Roee explore the critical balance between process-driven strategies and the essential leadership qualities needed to drive successful revenue operation…
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Top One Percenter Show With Darcy MacClaren CRO of SAP Digital Supply Chain
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ChatGPT Darcy MacClaren is the Chief Revenue Officer (CRO) of SAP Digital Supply Chain, a division within SAP that focuses on leveraging advanced technologies to optimize supply chain operations. With a wealth of experience in the tech industry, Darcy has been instrumental in driving digital transformation for businesses through innovative supply c…
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"Data VS Artistry" and "How To Unf**k Your Startup" with Dan Hurwitz
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37:50
In this episode, Warren welcomes Dan Hurwitz, an experienced revenue leader and the mind behind the podcast "How to Unf**k Your Startup." Warren and Dan delve into the intricacies of revenue leadership, sharing insights from their own journeys and exploring the critical role of intuition alongside data in driving business growth. Dan shares his wea…
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Top One Percenter Show With Todd Handy CRO of SEBPO
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22:56
Join us on our latest episode as we sit down with Todd Handy, the dynamic Chief Revenue Officer of SEBPO. With a proven track record in driving revenue growth and a deep understanding of the evolving landscape of outsourcing solutions, Todd shares his insights on the future of the industry, the role of technology in transforming business processes,…
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A Recruiters Perspective on the Current CRO Market and How To Navigate It - Michael Campagna
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In this episode, Warren sits down with Mike Campagna, an executive recruiter specializing in sales leadership roles within enterprise SaaS and B2B markets. With over a decade of experience, Mike shares his unique perspective on the intricacies of hiring for the CRO role. He discusses the importance of understanding the specific needs of a company b…
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The CRO Role in Modern SaaS: Navigating Shifts in Scaling Mentality with Frank Nardi
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50:11
In this episode of The CRO Spotlight Podcast, Warren Zenna engages in a candid conversation with a seasoned expert in the revenue space - Frank Nardi, who is the CRO at Cin7. As they navigate through topics like the "Golden Age of SaaS" and the era of "profitable efficient growth," they explore how the role of the CRO has been shaped by changing ma…
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Top One Percenter Show With Condé Nast CRO Craig Kostelic
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Craig Kostelic holds the position of Chief Business Officer (CBO) at Condé Nast, a renowned global media company encompassing prestigious brands such as Vogue, Vanity Fair, and The New Yorker. As CBO, Kostelic plays a central role in steering the company's business strategy and overseeing revenue-generating initiatives across its diverse portfolio …
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Top One Percenter Show With 6sense CRO Latane Conant
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Latane Conant serves as the Chief Revenue Officer (CRO) at 6sense, a leading provider of Account-Based Orchestration Platforms (ABOP) that enable B2B companies to generate revenue by uncovering demand, prioritizing actions, and aligning sales and marketing. With a background deeply rooted in sales, marketing and technology, Conant brings extensive …
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Top One Percenter Show With Carta CRO Jeff Perry
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29:33
Jeff Perry serves as the Chief Revenue Officer (CRO) of Carta, a leading equity management platform for startups, investors, and employees. In his role, Perry is responsible for overseeing all revenue-generating activities, including sales, marketing, and customer success, to drive growth and maximize customer value. Prior to joining Carta, Perry a…
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Striking the Balance Between Happy Investors and Satisfied Customers with Lawrence Lanzilli
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45:19
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45:19
In this episode of the CRO Spotlight Podcast, we delve into the multifaceted role of a Chief Revenue Officer. The conversation explores the challenges CROs face in navigating the demands of different stakeholders while ensuring the company's long-term success. Lawrence emphasizes the need for CROs to define themselves appropriately, advocating for …
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Top One Percenter Show With Apollo Global Management CRO Leandra Fishman
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Leandra Fishman is the Chief Revenue Officer (CRO) at Apollo Global Management, a leading alternative investment firm renowned for its expertise across various asset classes. In her capacity as CRO, Fishman is entrusted with spearheading revenue-generating initiatives and optimizing client relationships to drive business growth and enhance financia…
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Top One Percenter Show with Founder & CEO of Fisna Paul Powers
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Revenue Operations, CROs and Treating Customers like your Children with Dana Therrien
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45:52
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45:52
In this episode of the CRO Spotlight podcast, host Warren Zenna dives into the critical role of Chief Revenue Officers (CROs) with special guest Dana Therrien, Head of Revenue Operations for Anaplan. Warren and Dana explore the challenges faced by CROs when organizations fail to fully understand or support their roles. They discuss the importance o…
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Top One Percenter Show With ShipBob CRO Paul Rosen
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33:14
Paul Rosen is a seasoned executive and strategic leader currently serving as the Chief Revenue Officer (CRO) at ShipBob. With a diverse background in sales, operations, and e-commerce, Paul brings a wealth of experience to his role. His innovative thinking and customer-centric approach have been instrumental in driving ShipBob's growth and success …
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Top One Percenter Show With ID.me CRO Christopher Mills
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Christopher Mills is a dynamic leader in the realm of digital identity verification, currently serving as the Chief Revenue Officer (CRO) at ID.me. With a rich background in sales, marketing, and business development, Christopher brings a wealth of experience to his role. His strategic acumen and innovative mindset have propelled ID.me to the foref…
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