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The Society Pod

Jessica Yarmey

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The Society Pod is a podcast for entrepreneurs, marketers and leaders, hosted by Jessica Yarmey. Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym and Club Pilates. In 2020, she shifted her focus from driving demand for franchised brands to building brands. She built her first fitness franchise, KickHouse, from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022. Currently, Jessica is launching a brand new fitness conc ...
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Brian Von Ancken, founder of the Wellness Growth Mastermind, discusses his career spanning all edges of the fitness industry (with Tough Mudder, Barry's & Othership) and the evolving landscape of wellness. He emphasizes the importance of holistic wellness, including physical, mental, and social well-being. Von Ancken highlights the need for fitness…
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Ryan Wimpey, founder of Tip Top K9 Dog Training, shares his journey in dog training and franchising. He discusses the importance of passion in entrepreneurship, the support systems in place for franchise owners, and the significance of branding and marketing in a competitive landscape. Ryan highlights success stories of franchisees, the challenges …
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Sam and I launched SizzleSociety in the fall of 2023. They say you're supposed to find partners with opposite functional backgrounds. File that as the first rule we break in agency life. While we both have a background in marketing, Sam's superpowers are completely different than mine. She is our team mom, guided by intuition, empathy, love and lig…
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Crystal Wheeler is the most well-connected person in the fitness industry! She knows EVERYONE. But it didn't happen overnight. Listen in as the Director of Operations at Athletech News discusses her career in the fitness industry and her superpower of relationship building. She shares her journey from being a participant in fitness to working in th…
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In this conversation, Jessica Thornton, a senior financial analyst at European WAC Center, shares her experience in the franchising world. We discuss topics such as the challenges and benefits of franchising, the differences between restaurant and beauty franchises, and the importance of supporting franchisees. We also discuss the role of women in …
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Andrew Lachlan, founder of Sauna House, shares all of the insider information about his fast-growing franchise (recently ranked #838 on the Inc 5000 list: https://www.inc.com/inc5000/2024). He also shares his mindset hacks as a fast-moving entrepreneur. He discusses the benefits of contrast therapy and the importance of community and connection in …
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Jeff Fenster is the founder & CEO of the popular acai bowl franchise, everbowl. To support the growth of his franchise, he launched a construction arm of his eco-system called WeBuild. He also runs an import business to keep everbowl costs down. Additionally, he is a best-selling author, podcast host and expert in relationship capital. His entrepre…
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This conversation with serial entrepreneur, Nick Berry, reviews all aspects of entrepreneurship: the highs, the lows and the need for an unflappable mindset. With over 30 businesses formed, Nick shares lessons from the trenches of entrepreneurship. We also discuss the importance of mentorship for the next generations of entrepreneurs. There is a va…
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This is a special Q&A Day conversation between two Jessica's who played soccer together over 20 years ago! Jessica Byrne discusses her desire to pursue fitness modeling and the challenges she faces in breaking into the industry. She emphasizes the importance of authenticity and finding the right content creation method, leaning towards writing as h…
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Katharine Campbell Hirst, an entrepreneur, strategist, and coach, discusses her work with women entrepreneurs and the importance of aligning heart, mind, and vision in business. She shares her journey from working in strategy consulting to running a startup and working for Tory Burch. Katharine also introduces her current project, The Baubo Project…
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Matt Wright, Vice President of Growth and Development at Healthtrax Fitness and Wellness, breaks down trends in the fitness industry and how leaders in the space need to adapt. We talk about his fitness program, Earn Your Stripes, and the importance of motivation and accountability in the boutique fitness space. Matt shares his insights on bridging…
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Mona Sinha is on her 3rd start-up as a 22 year old entrepreneur. She started her first business at the age of 11, creating and selling dog accessories. She learned to figure things out as she went along and embraced the mindset of taking action and iterating. Mona's entrepreneurial endeavors continued throughout high school and college, where she m…
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Joe Chura, the president and founder of Go Brewing, shares his journey from working on the assembly line at Ford to diving into entrepreneurship with Dealer Inspire and Launching Digital Marketing. He shares the challenges he faced, including back surgery and cash flow issues, and how he overcame them. Joe also explains the creation of two separate…
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Kat Zander is a marketing expert turned entrepreneur and consultant. This conversation weaves through resilience, personal growth, being a woman in a male dominated industry and being a working mom. After surviving a brain hemorrhage and facing significant cognitive challenges, Kat experienced the difficulty of being misunderstood and not seen for …
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In this conversation, Colette Beyer & I discuss the overlap between high-performance athletics and high-performance executives. We explore topics such as mindset, athletics, parenting, and entrepreneurship. And we also delve into the traits and characteristics of driven individuals and the importance of finding a passion to channel one's intensity.…
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In this conversation, I chat with Kevin Oldham about his current focus on building an entrepreneurial ecosystem and his new venture called VUCA fit, which aims to help entrepreneurs improve their mental health and overall well-being. We discuss the significance of mindset in entrepreneurship and the importance of having a supportive network. Kevin …
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In this episode of The Society Pod, I talk with January Swiderski about the background and growth of Studio Pilates, the benefits of Pilates for all demographics, the challenges and opportunities in franchising, and the importance of diversity and inclusion in the industry. January shares her personal journey in franchising and offers insights into…
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This conversation is a special Mother's Day edition of The Society Pod, featuring two AMAZING working moms: January Swiderski & Larissa Palatiere. The main theme is the juggling act of being a working mom and finding balance between work and family life. We share their experiences and strategies for managing our roles as working moms. We discuss th…
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My conversation with Damien Noble Andrews weaves through a broad spectrum of themes, including creativity, branding, personal development and gender dynamics. Damien shares his perspective on the importance of embracing imperfections and being present in creative endeavors and how he's bringing this to life in his parenting. He emphasizes the need …
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In this bonus content episode, I continue my conversation with Grace Nikaye. We continue our discussion on topics such as content creation, entrepreneurship, and the importance of finding like-minded individuals. We also touch on the connection between art and entrepreneurship, the role of conviction in both fields, and the challenges of imposter s…
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In this conversation, Grace Nikae shares perspective from her diverse career that spans writing, marketing, branding and entrepreneurship... but it all started with her growing up as a concert pianist. We talk about the significance of alignment, curiosity, and personal growth in making career transitions. Grace shares her experience of stepping aw…
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Debbie Bellenger, a fitness industry expert, discusses her experience and challenges in the industry. She shares her goal of regaining her corporate salary and working at her full potential. Debbie breaks down her revenue streams and the percentage breakdown. The conversation focuses on restructuring her business model and improving her pitch for B…
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Jeff Sarris is a serial entrepreneur. He's been playing the game since 2009 and during this podcast, we discuss his journey as an entrepreneur and the multiple businesses he is involved in. He shares his passion for branding and how his company, Spyr, helps clients develop their businesses. Jeff also talks about his involvement in the kidney stone …
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In this episode, I chat with Brynn Scarborough, CEO and President of JK Products and Services, on a range of topics, including wellness and recovery as well as why women drop out of the workforce and how we can better support each other. She discusses her career journey and her leadership style evolution. She shares her insights on the themes discu…
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In this episode, Larissa Palatiere, a franchising expert, joins me to discuss her career in franchising and her role in starting the Women's Franchise Network (WFN) Dallas chapter. We talk about the unique aspects of the franchising industry and the opportunities it offers. Larissa shares her insights on franchise development and the importance of …
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In this first Q&A Day Episode, Rania Osburn and I discuss career, confidence, comeback season and more! Rania is transitioning her career and finding her direction in branding and marketing. We discuss the importance of networking, exploring new opportunities, and considering entrepreneurship. I share my experiences with building businesses and emp…
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If you're curious about owning a franchise or working in franchising, this conversation with Carisa Findley is for you. She is currently the president of the Emerging Brands Incubator for Unleashed Brands, but her entire career leading up to this role has also been in franchising. We discuss the impact of franchising on families and the importance …
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Khaled Elmasri is the Business Development Manager at Les Mills and the host of Rise Up The Show, a podcast where he interviews successful individuals and explores their entrepreneurial journeys and their defining moments. Khaled shares his favorite guest, Anthony Trucks, and his dream podcast guests, including Andy Frisella and Gary Vaynerchuk. We…
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Hensley Ellefritz is the owner of Reboot Fitness Consulting where she's on a mission to guide small business owners to scale successfully without sacrificing their brand voice, values or vision. She is a sales savant, an operational guru in the health and fitness space, and generally a force to be reckoned with! Our conversation weaves through entr…
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Starting this podcast has been in the back of my mind for a while now. I am an avid podcast listener and I'm big on sharing learnings as I navigate my career in launching, scaling and exiting businesses. My goal in recording this podcast is that we can all grow together and learn how to build careers and legacies that we can be proud of. If you kno…
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