Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they inter ...
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Episode #237: Leveraging AI in Home Building Marketing - Jason Rhoads
25:23
25:23
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25:23
This week on The Home Builder Digital Marketing Podcast, Jason Rhoads of Rhoads Creative joins Greg and Kevin to discuss how home builders can leverage AI in digital marketing to gain insights and improve efficiency. https://www.buildermarketingpodcast.com/episodes/237-leveraging-ai-in-home-building-marketing-jason-rhoads…
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Bonus Episode : 2024 Home Builder Digital Marketing Summit Preview - Greg Bray and Kevin Weitzel
16:57
16:57
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16:57
On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the highly anticipated 2024 Home Builder Digital Marketing Summit. The Summit will include engaging learning opportunities, small group roundtable discussions, marketing and OSC education tracks, time to network with leading industry experts and pe…
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Episode #236: The Power of Content Marketing - Spencer Powell
34:29
34:29
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34:29
This week on The Home Builder Digital Marketing Podcast, Spencer Powell of Builder Funnel joins Greg and Kevin to discuss the power of content marketing for home builders in attracting, engaging, and capturing new home buyers. https://www.buildermarketingpodcast.com/episodes/236-the-power-of-content-marketing-spencer-powell…
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Episode #235: Connecting Builders With New Home Buyers - Sarah Cook
23:20
23:20
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23:20
This week on The Home Builder Digital Marketing Podcast, Sarah Cook of New Home Directory joins Greg and Kevin to discuss how New Homes Directory can help home builders connect with new home buyers. https://www.buildermarketingpodcast.com/episodes/235-connecting-builders-with-new-home-buyers-sarah-cook…
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Episode #234: New Construction Home Buyer Trends - Qadra Evans
23:40
23:40
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23:40
This week on The Home Builder Digital Marketing Podcast, Qadra Evans of Zillow New Construction joins Greg and Kevin to discuss the 2024 Zillow New Construction Consumer Housing Trends Report and what the results reveal about new construction buyers. https://www.buildermarketingpodcast.com/episodes/234-new-construction-home-buyer-trends-qadra-evans…
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Episode #233: Online Homebuyer Mystery Shopping Results - Leah Fellows and Carol Morgan
38:07
38:07
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38:07
This week on The Home Builder Digital Marketing Podcast, Leah Fellows of Blue Gypsy Inc. and Carol Morgan of Denim Marketing join Greg and Kevin to discuss the 4th Annual Online Homebuyer Mystery Shop Report and how home builders can use the results to improve their follow-up process. https://www.buildermarketingpodcast.com/episodes/233-online-home…
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Episode #232: Generational Marketing in Home Building - Sara Gutterman
37:15
37:15
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37:15
This week on The Home Builder Digital Marketing Podcast, Sara Gutterman of Green Builder Media joins Greg and Kevin to discuss how generational marketing can help home builders attract and engage the right home buyer with the right message at the right time. https://www.buildermarketingpodcast.com/episodes/generational-marketing-in-home-building-sa…
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Episode #231: Leveraging Automation and AI for Growth - Jason Benedict
25:31
25:31
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25:31
This week on The Home Builder Digital Marketing Podcast, Jason Benedict of Automation Agency joins Greg and Kevin to discuss how home builders can leverage automation and AI to improve efficiency and grow business. https://www.buildermarketingpodcast.com/episodes/231-leverating-auotmation-and-ai-for-growth-jason-benedict…
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Episode #230: Returning to Home Builder Marketing Basics - Jake Kaplan
27:36
27:36
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27:36
This week on The Home Builder Digital Marketing Podcast, Jake Kaplan of Garman Homes joins Greg and Kevin to discuss why home builders should return to the basics when it comes to digital marketing. https://www.buildermarketingpodcast.com/episodes/230-returning-to-home-builder-marketing-basics-jake-kaplan…
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Episode #229: Advocating for Housing Affordability - David Belman
32:01
32:01
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32:01
This week on The Home Builder Digital Marketing Podcast, David Belman of Belman Homes joins Greg and Kevin to discuss how home builders can advocate for housing affordability. https://www.buildermarketingpodcast.com/episodes/229-advocating-for-housing-affordability-david-belmanVon Greg Bray and Kevin Weitzel
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Episode #228: Building Connection With Home Buyers - Christopher Brown
27:18
27:18
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27:18
This week on The Home Builder Digital Marketing Podcast, Christopher Brown of NEXT Group of Companies joins Greg and Kevin to discuss how and why home builder digital marketers should build emotional connections with home buyers earlier in the home buying journey. https://www.buildermarketingpodcast.com/episodes/228-building-connection-with-home-bu…
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Bonus Episode: AI in Home Building: A Practical Approach - Bill Gelbaugh and Al Trellis
53:28
53:28
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53:28
On this bonus episode of The Home Builder Digital Marketing Podcast, Al Trellis of The Home Builder’s Network and Bill Gelbaugh of OutHouse join Kevin to discuss the practical applications of AI in home building. https://www.buildermarketingpodcast.com/episodes/bonus-episode-ai-in-home-building-a-practical-approach-bill-gelbaugh-and-al-trellis…
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Episode #227: Customer-Focused Home Builder Teams - Craig Neal
28:18
28:18
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28:18
This week on The Home Builder Digital Marketing Podcast, Craig Neal of Toll Brothers joins Greg and Kevin to discuss how home builders can create customer-focused sales and marketing teams. https://www.buildermarketingpodcast.com/episodes/227-customer-focused-home-builder-teams-craig-nealVon Greg Bray and Kevin Weitzel
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Episode #226: Home Builder Marketing is All About the Math - Renee Stowe
23:57
23:57
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23:57
This week on The Home Builder Digital Marketing Podcast, Renee Stowe of Renee Stowed Marketing Solutions joins Greg and Kevin to discuss how consistently collecting and analyzing data can boost home builder digital marketing efforts. https://www.buildermarketingpodcast.com/episodes/226-home-builder-marketing-is-all-about-the-math-renee-stowe…
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Episode #225: Female Perspectives in Home Building - Jennifer Johnson
26:18
26:18
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26:18
This week on The Home Builder Digital Marketing Podcast, Jennifer Johnson of Olivia Clarke Homes joins Greg and Kevin to discuss the value female perspectives bring to the home building industry. https://www.buildermarketingpodcast.com/episodes/225-female-perspectives-in-home-building-jennifer-johnson…
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Episode #224: Creating Compelling Copywriting - Ben Culbreth
28:06
28:06
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28:06
This week on The Home Builder Digital Marketing Podcast, Ben Culbreth of Culbreth Copywriting joins Greg and Kevin to discuss how home builders can create compelling copywriting that connects with potential home buyers. https://www.buildermarketingpodcast.com/episodes/224-creating-compelling-copywriting-ben-culbreth…
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Episode #223: Creating a Stellar Home Buyer Experience - Shawn McGuire
27:10
27:10
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27:10
This week on The Home Builder Digital Marketing Podcast, Shawn McGuire of Celebrity Homes joins Greg and Kevin to discuss why home builders must create a stellar home buyer experience, especially in the current housing market. https://www.buildermarketingpodcast.com/episodes/223-creating-a-stellar-home-buyer-experience-shawn-mcguire…
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Episode #222: Creating Impactful Visual Content - Jacob Bettis
31:02
31:02
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31:02
This week on The Home Builder Digital Marketing Podcast, Jacob Bettis of Insignia Studios joins Greg and Kevin to discuss how strategic planning can help home builders create, share, and track impactful visual content. https://www.buildermarketingpodcast.com/episodes/222-creating-impactful-visual-content-jacob-bettis…
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Episode #221: Being an AI-Ready Home Builder Marketer - Matt Brutsche
32:54
32:54
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32:54
This week on The Home Builder Digital Marketing Podcast, Matt Brutshe of 500 Rockets Marketing joins Greg and Kevin to discuss how home builder digital marketers can become AI-ready. https://www.buildermarketingpodcast.com/episodes/221-being-an-ai-ready-home-builder-marketer-matt-brutscheVon Greg Bray and Kevin Weitzel
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Episode #220: Utilizing AI in Home Building Processes - Doug Newell
30:52
30:52
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30:52
This week on The Home Builder Digital Marketing Podcast, Doug Newell of Swarmalytics joins Greg and Kevin to discuss how home builders can use AI to optimize building processes and make accurate sales predictions. https://www.buildermarketingpodcast.com/episodes/220-utilizing-ai-in-home-building-processes-doug-newell…
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Episode #219: Sales and Marketing: Whose Job Is It? - Part 1 - Carol Morgan and Kimberly Mackey
32:53
32:53
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32:53
This week on The Home Builder Digital Marketing Podcast, Carol Morgan of Denim Marketing and Kimberly Mackey join Greg and Kevin to discuss the roles of home builder sales and marketing teams and how they can work together to drive success. https://www.buildermarketingpodcast.com/episodes/219-sales-and-marketing-whose-job-is-it-part-1-carol-morgan-…
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Episode #218: Successful Online Sales Counselors - Amberly Mioduszewski
29:45
29:45
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29:45
This week on The Home Builder Digital Marketing Podcast, Amberly Mioduszewski of Melia Homes Joins Greg and Kevin to discuss how home builders can ensure the success of their Online Sales Counselors. https://www.buildermarketingpodcast.com/episodes/218-successful-online-sales-counselors-amberly-mioduszewski…
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Episode #217: Social Media Strategies for Home Builders - Courtney Stewart
39:17
39:17
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39:17
This week on The Home Builder Digital Marketing Podcast, Courtney Stewart of Demin Marketing joins Greg and Kevin to discuss the most effective social media strategies and platforms for home builders. https://www.buildermarketingpodcast.com/episodes/217-social-media-strategies-for-home-builders-courtney-stewart…
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Episode #216: No Leads Left Behind With an OSC - Felicia Berry
28:16
28:16
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28:16
This week on The Home Builder Digital Marketing Podcast, Felicia Berry of Viera Builders joins Greg and Kevin to discuss how online sales counselors can bridge the gap between home builder sales and marketing teams to ensure no leads are left behind. https://www.buildermarketingpodcast.com/episodes/216-no-leads-left-behind-with-an-osc-felicia-berry…
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Episode #215: Maintaining a Strong Home Builder Website - Dennis O'Neil
36:39
36:39
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36:39
This week on The Home Builder Digital Marketing Podcast, Dennis O’Neil of Oneil Interactive joins Greg and Kevin to discuss how important maintenance is in creating a strong and successful home builder website. https://www.buildermarketingpodcast.com/episodes/215-maintaining-a-strong-home-builder-website-dennis-oneil…
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Episode #214: The Benefits of Outsourcing Digital Marketing - Mindy Lepp
28:10
28:10
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28:10
This week on The Home Builder Digital Marketing Podcast, Mindy Lepp of LEPPDESIGN joins Greg and Kevin to discuss the benefits of outsourcing home builder digital marketing. https://www.buildermarketingpodcast.com/episodes/214-the-benefits-of-outsourcing-digital-marketing-mindy-leppVon Greg Bray and Kevin Weitzel
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Episode #213: Learning From Other Home Builder Experts - Jim Work
29:50
29:50
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29:50
This week on The Home Builder Digital Marketing Podcast, Jim Work of Silverthorne Homebuilders joins Greg and Kevin to discuss how learning from other home builders’ knowledge and experience can improve business. https://www.buildermarketingpodcast.com/episodes/213-learning-from-other-home-builder-experts-jim-work…
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Episode #212: Fostering Trust With Homebuyers - Hayley Selden
24:46
24:46
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24:46
This week on The Home Builder Digital Marketing Podcast, Hayley Selden of Valiant Spaces joins Greg and Kevin to discuss how home builders and remodelers can foster trust with homebuyers. https://www.buildermarketingpodcast.com/episodes/212-fostering-trust-with-homebuyers-hayley-seldenVon Greg Bray and Kevin Weitzel
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Episode #211: Expanding Social Media Marketing - Bridget Cramer
24:00
24:00
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24:00
This week on The Home Builder Digital Marketing Podcast, Bridget Cramer of Lindus Construction joins Greg and Kevin to discuss how home builders and remodelers can use social media to expand marketing efforts. https://www.buildermarketingpodcast.com/episodes/211-expanding-social-media-marketing-bridget-cramer…
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Episode #210: Creating Connection With Homebuyers - Jessica Fritz
26:35
26:35
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26:35
This week on The Home Builder Digital Marketing Podcast, Jessica Fritz of J.Cor Architecture joins Greg and Kevin to discuss how home builders can connect with homebuyers by creating unique home buying experiences. https://www.buildermarketingpodcast.com/episodes/210-creating-connections-with-homebuyers-jessica-fritz…
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Episode #209: Providing an Excellent Homebuyer Experience - Derek Schairer and Luke Groesbeck
30:11
30:11
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30:11
This week on The Home Builder Digital Marketing Podcast, Derek Schairer and Luke Groesbeck of Foundation join Greg and Kevin to discuss how to provide an excellent homebuyer experience that creates happier homeowners and more efficient and profitable home builder teams. https://www.buildermarketingpodcast.com/episodes/209-providing-an-excellent-hom…
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Episode #208: Growing Your Home Builder Business - Randy Stanbury
26:10
26:10
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26:10
This week on The Home Builder Digital Marketing Podcast, Randy Stanbury of 4 Level Coach joins Greg and Kevin to discuss how to successfully grow your home builder business. https://www.buildermarketingpodcast.com/episodes/208-growing-your-home-builder-business-randy-stanburyVon Greg Bray and Kevin Weitzel
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Episode #207: The Power a CRM Can Offer Home Builders - Tyler Stouder
23:34
23:34
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23:34
This week on The Home Builder Digital Marketing Podcast, Tyler Stouder of Homebuilder Ops joins Greg and Kevin to discuss the power a CRM can offer home builders through tracking, managing, and analyzing customer interactions and data. https://www.buildermarketingpodcast.com/episodes/207-the-power-a-crm-can-offer-home-builders-tyler-stouder…
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Bonus Episode: 2024 IBS Best Sales and Marketing Tips - Greg Bray and Kevin Weitzel
10:35
10:35
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10:35
On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin share brief but valuable sales and marketing tips from experts at the 2024 International Builders' Show. https://www.buildermarketingpodcast.com/episodes/bonus-episode-2024-ibs-best-sales-and-marketing-tips-greg-bray-and-kevin-weitzel…
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Episode #206: Integrating New Home Builder Technology - Melissa Morman
28:12
28:12
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28:12
This week on The Home Builder Digital Marketing Podcast, Melissa Morman of Built4f joins Greg and Kevin to discuss how home builders can successfully integrate new technology into their businesses. https://www.buildermarketingpodcast.com/episodes/206-integrating-new-home-builder-technology-melissa-morman…
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Episode #205: Simple Video Messaging for Home Builders - Justin Doornbos
28:23
28:23
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28:23
This week on The Home Builder Digital Marketing Podcast, Justin Doornbos of BombBomb joins Greg and Kevin to discuss how home builders can use simple video messaging to elevate communication with home buyers. https://www.buildermarketingpodcast.com/episodes/205-simple-video-messaging-for-home-builders-justin-doornbos…
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Episode #204: Nurturing Relationships With Homebuyers - Bryan Keve
32:59
32:59
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32:59
This week on The Home Builder Digital Marketing Podcast, Bryan Keve of Traditions Custom Builders joins Greg and Kevin to discuss how home builders can nurture lasting relationships with homebuyers. https://www.buildermarketingpodcast.com/episodes/204-nurturing-relationships-with-homebuyers-bryan-keve…
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Episode #203: Building Trust With Homebuyers - Barbara Wray
31:22
31:22
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31:22
This week on The Home Builder Digital Marketing Podcast, Barbara Wray of Wick Marketing joins Greg and Kevin to discuss how critical it is for home builders to build trust with homebuyers. https://www.buildermarketingpodcast.com/episodes/203-building-trust-with-homebuyers-barbara-wrayVon Greg Bray and Kevin Weitzel
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Episode #202: Building an Effective Online Sales Team - Reyna Estrada
29:54
29:54
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29:54
This week on The Home Builder Digital Marketing Podcast, Reyna Estrada of M/I Homes joins Greg and Kevin to discuss how home builders can build an effective online sales team. https://www.buildermarketingpodcast.com/episodes/202-building-an-effective-online-sales-team-reyna-estradaVon Greg Bray and Kevin Weitzel
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Episode #201: Creating Solutions to Marketing Challenges - Christine Vangsness
30:51
30:51
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30:51
This week on The Home Builder Digital Marketing Podcast, Christine Vangsness of Dabbert Custom Homes joins Greg and Kevin to discuss the importance of creating solutions to home builder digital marketing challenges. https://www.buildermarketingpodcast.com/episodes/210-creating-solutions-to-marketing-challenges-christine-vangsness…
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Episode #200: Keeping Home Builder Digital Marketing Fresh - Kellie Little
24:19
24:19
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24:19
This week on The Home Builder Digital Marketing Podcast, Kellie Little of FieldStone Homes joins Greg and Kevin to discuss how home builders can keep digital marketing fresh by learning and implementing new technology. https://www.buildermarketingpodcast.com/episodes/200-keeping-home-builder-digital-marketing-fresh-kellie-little…
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Episode #199: The Power of Good Interior Design - Lori Ann Dinkins
27:42
27:42
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27:42
This week on The Home Builder Digital Marketing Podcast, Lori Ann Dinkins of Mood Interior Designs joins Greg and Kevin to discuss the power of good interior design can have in helping home builders connect with home buyers and sell more homes. https://www.buildermarketingpodcast.com/episodes/199-the-power-of-good-interior-design-lori-ann-dinkins…
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Episode #198: Customizing the Home Buyer Experience - Haley Naebig
24:12
24:12
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24:12
This week on The Home Builder Digital Marketing Podcast, Haley Naebig of NoviHome joins Greg and Kevin to discuss how home builders can enhance customer engagement and increase sales through customizing the home buyer experience. https://www.buildermarketingpodcast.com/episodes/198-customizing-the-home-buyer-experience-haley-naebig…
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Episode #197: Exploring the Build-to-Rent Market - Jim Jacobi
20:55
20:55
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20:55
This week on The Home Builder Digital Marketing Podcast, Jim Jacobi of Parkland Communities and Parkland Residential joins Greg and Kevin to explore the build-to-rent market. https://www.buildermarketingpodcast.com/episodes/197-exploring-the-build-to-rent-market-jim-jacobiVon Greg Bray and Kevin Weitzel
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Episode #196: Crafting Quality Home Builder Photography - Chris Griggs
33:58
33:58
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33:58
This week on The Home Builder Digital Marketing Podcast, Chris Griggs of LaRuche Photo joins Greg and Kevin to discuss how to craft quality home builder photography that elevates your brand and allows your homes to stand out in virtual environments. https://www.buildermarketingpodcast.com/episodes/196-crafting-quality-home-builder-photography-chris…
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Episode #195: Building an Authentic Home Builder Brand - Brent Niemuth
28:06
28:06
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28:06
This week on The Home Builder Digital Marketing Podcast, Brent Niemuth of J.Schmid joins Greg and Kevin to discuss how home builders start building an authentic, well-defined brand story that resonates with customers and is recognized in the industry. https://www.buildermarketingpodcast.com/episodes/195-building-an-authentic-home-builder-brand-bren…
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Episode #194: Educating New Construction Home Buyers - Arthur Chapin
27:01
27:01
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27:01
This week on The Home Builder Digital Marketing Podcast, Arthur Chapin of Move, Inc., operator of realtor.com joins Greg and Kevin to discuss how home builders can better educate home buyers about new home construction. https://www.buildermarketingpodcast.com/episodes/194-educating-new-construction-home-buyers-arthur-chapin…
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Episode #193: Teaming Up Home Builders and Agents - Bill Gaul
23:35
23:35
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23:35
This week on The Home Builder Digital Marketing Podcast, Bill Gaul of BuildersUpdate.com joins Greg and Kevin to discuss how home builders who team up with agents experience more visibility in the market and an increase in sales. https://www.buildermarketingpodcast.com/episodes/193-teaming-up-home-builders-and-agents-bill-gaul…
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Episode #192: How to Ask for More and Get it - Dia Bondi
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29:42
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29:42
This week on The Home Builder Digital Marketing Podcast Dia Bondi, author of Ask Like an Auctioneer, joins Greg and Kevin to discuss how home builder digital marketers and salespeople can learn how to ask for more and get it. https://www.buildermarketingpodcast.com/episodes/192-how-to-ask-for-more-and-get-it-dia-bondi…
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Episode #191: 2023 Home Builder Digital Marketing Summit - Greg Bray and Kevin Weitzel
28:24
28:24
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28:24
This week on The Home Builder Digital Marketing Podcast, Greg and Kevin review the 2023 Home Builder Digital Marketing Summit, which included two full days of interactive sessions, small group roundtable discussions, expert presenters, OSC education, and much more. https://www.buildermarketingpodcast.com/episodes/191-2023-home-builder-digital-marke…
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