Builders of Authority is the go-to podcast for entrepreneurs looking to level up their game in all facets. With a focus on personal branding and growing your business, host Adam McChesney, brings on high level entrepreneurs who have experience growing companies through branding. You will learn tactics and strategies, not theories, from guests on the podcast while understanding what you need to do in order to reach new levels of success.
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This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics. I'm your host, Jennie Wright, a list building and lead generation expert, with over 400 online events under my belt. Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable r ...
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Join me, Paul Andre de Vera, as I take you on an engaging journey into the world of SEO through the SEO Video Show. Every Friday at 12 p.m. PST, I have the privilege of chatting with top SEO experts live on YouTube. If you're looking for a quick, insightful digest of our interviews and the key takeaways, this podcast is the perfect solution. It's like having a pocket-sized version of our live show ready to enjoy whenever and wherever you like. However, for the whole immersive experience, I h ...
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THIS, is The Capital Connection: Unplugged! This podcast isn’t just about side hustles and industry fads; it's about the people behind the deals, the minds behind the business, and the stories that don’t make it to the front page. Join us as we sit down with industry leaders, entrepreneurs, and visionaries who are shaping the financial world. From Wall Street to Silicon Valley, and every global financial hub in between, we uncover the connections, strategies, and insights that drive the engi ...
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EP 52: Building Authority: Adam McChesney's Value-Driven Approach
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Ever wondered what it takes to launch a successful membership program? In this episode, I sit down with Adam McChesney, founder of Builders of Authority, to peel back the curtain on his journey from agency owner to mastermind leader. Adam shares the raw, unfiltered story of his transition, including: The pivotal moment that sparked the creation of …
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Betting on Yourself, Taking Risks, & Being Willing to Fail with Mathiew Wilson
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26:45
Today I’m joined by someone I got introduced to earlier this year. Funny enough we were both at Ben Newman’s St. Louis Summit event, and didn’t meet at the event. After the event we got the chance to sync up, and we both went through Ben’s Coach to Coaches Program. Shortly after hopping on a call together, he joined our BOA Mastermind program too. …
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EP 55: Creating the Perfect Product for Your Next Bundle Giveaway
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Want your bundle contribution to stand out from the crowd? In today’s episode, we’re diving into a game-changing strategy for growing your email list and expanding your audience: bundle giveaways. If you’ve been looking for a way to reach thousands of new people while showcasing your expertise, this episode is for you. We’ll walk through the decisi…
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Mindset is EVERYTHING in Business with Dr. Justin Moseley (2x TedX Speaker)
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28:33
Today I’m joined by someone I got the chance to meet in person earlier this summer, and shared the stage with at The Thing Nashville. There’s certain people that you know have something you can learn by the way they speak, and he was certainly one of them. He’s got an incredible story, that I can’t wait to dive into today. His story is full ups and…
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Ep 54: Podcasting for Impact: Navigating the Journey to Success with Kevin Palmieri
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35:04
Feeling like your podcast isn’t growing fast enough? In this episode of Acquire, I’m sitting down with Kevin Palmieri, founder of the Next Level University podcast, to dive deep into what it really takes to build a standout podcast. We’re talking about the dedication, strategic thinking, and authenticity required to grow a podcast that not only rea…
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The BEST Project Management System for Contractors w/Eric Fortenberry of JobTread
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27:56
Today I’m joined by someone I’ve gotten the chance to get to know over the last year plus. We were connected last year by a mutual friend, Nate Burket. My guest and his company throw a yearly event, called JobTread Connect and they were looking for speakers and sponsors. We became a partner on their platform, sponsored the event, and then I had the…
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Ep 53: Surviving the Surge: How to Navigate the Insane Spike in Your Tech Stack Costs
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Ever feel like your software costs are skyrocketing but you can't seem to cut any tools from your tech stack? As the business landscape evolves, entrepreneurs face a new challenge: navigating the shifting sands of software pricing. In this candid conversation, I sit down with Katie Fawkes from Ecamm to explore the impact of rising costs on our tech…
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Building a Brand Around Core Values & What You Stand For w/Johnny Buck
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31:00
Today I’m joined by someone I’ve got the chance to get to know over the last year plus. We were both clients inside of the WinRate Consulting community. Since I’ve became a coach for WinRate, we have gotten the chance to interact even more. Earlier this year he also joined our BOA Mastermind, which has been awesome having someone like him in our ec…
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Running a Digital Marketing Agency Like a Pro in 2024 w/Chans Weber
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36:12
Today I’m joined in the studio by someone I’ve been connected to online for a few years now, we are both in a group called Arete Syndicate. After years of us both being in St. Louis and digital marketing, we finally got together for lunch a few months back. And I’m really glad we did. He is definitely one of the real ones in the digital marketing a…
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EP 51: How to Validate Your Next Online Event and Set Achievable Goals Like a Pro!
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Are you considering hosting an online event but feeling unsure about where to start? In this episode of the Acquire podcast, I share my expertise on the crucial first step that many overlook: validating your event idea. As a seasoned list-building and lead generation specialist, I've seen firsthand the pitfalls of skipping this vital stage. Drawing…
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Finding Purpose & Meaning in Life Through Real Estate w/Brysan DuVall
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36:01
Today I’m joined in the studio by someone I have known for years, but never really got the chance to get to know until just a few years ago. We grew up playing soccer against other in grade school, and even more in high school. A few years ago we went to a conference in Dallas together, stayed in Airbnb with a few STL guys and got the chance to cha…
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EP 50: Win the Hour, Win the Day: Time Management Skills to Improve Your Business with Kris Ward
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27:33
Are you tired of juggling too many tasks and feeling like your business is running you, instead of the other way around? In this episode of the Acquire Podcast, I'm thrilled to sit down with Kris Ward, a true productivity powerhouse and team-building strategist. Kris brings her wealth of experience to our conversation, where we dig into some of the…
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The Secret to Success in Running a Marketing Agency is Knowing Your Numbers w/Cameron Williams
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33:17
I’m joined by someone today that I’ve got the opportunity to get to know over the last few years. We met in a mastermind community that I was previously apart of, and I was recently on his podcast a few months back. He’s one of the brightest minds in the accounting and CFO space especially when it comes to working with marketing agencies, which I’m…
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EP 49: Why You Shouldn’t Wait to Kickstart Your Fall List Build
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As the crisp autumn air settles in, it's time to shake off the summer haze and focus on growing your business. In this episode, I share why fall is the perfect season for supercharging your list building efforts and how to make the most of this golden opportunity. Drawing from my experience working with clients across various industries and stages …
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Collaboration Over Competition; How Jon Majak Has Had Continued Success in Multiple Industries
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34:52
Today I have an entrepreneur that has accomplished some amazing things. He’s someone that I’ve looked up to for quite some time, and have an immense amount of respect for, even though we had been competitors for awhile while I was running an agency. His story is one that includes many ups and downs, wins and losses, and everything in between. I’ve …
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EP 48: Elevating Your Authority: Melanie Benson's Secrets to Million Dollar Visibility
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31:20
What does it really take to achieve a MILLION dollar visibility in today’s crowded market? In this episode, we're diving into the essential elements of visibility, personal branding, and amplifying your authority. Melanie Benson joins me to share her journey into weaving human design into her work, while I explore how the entrepreneurial toolkit ha…
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3rd Generation Realtor Continues the Family Business w/Blake Elsner
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36:49
Today we are coming to you live from Half Coast Studios here in St. Louis, MO. This should be an awesome episode. Other than my dad, I don’t think I’ve known anyone longer than today’s guest which is pretty to think about, because I had my younger brother on as well, but he wasn’t born until I was in the 6th grade. We grew up playing baseball again…
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EP 47: The Highs and Lows of Hosting a Successful Marketing Bundle
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Ever wondered what goes into creating a high-impact marketing bundle and how to avoid common pitfalls? In this episode, we're diving into a comprehensive reflection on my recent High Impact Revenue Marketing Giveaway Bundle. We’re going to explore what went well, what could have been better, and the invaluable lessons learned along the way. Plus, I…
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Lessons from YouTube University: How Power Washing Videos Helped Start 3 Businesses w/Dallas Roach
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Today we are coming to you live from Half Coast Studios here in St. Louis, MO. I’m joined by someone I met earlier this year. Funny enough we had been connected online and both were at an event in Wilmington, NC of all places. But he left a day early, and I showed up a day late so we literally just missed each other. After that event though, we gra…
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Ep 46: The Power of Pull Marketing: Email and Lead Gen Insights from Mark Herschberg
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37:00
Ever wondered how shifting from push to pull marketing can revolutionize your strategy? In this episode, Mark Herschberg and I explore the shift from push to pull marketing, discussing nonlinear content dynamics and the pitfalls of push strategies. Mark unveils the Brain Bump app, explaining how it uses spaced repetition for targeted content. We de…
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Over $30M in Total Sales & 7M+ Followers Grown for His Clients w/Josh Forti
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40:42
I love having some of the brightest entrepreneurial, marketing, and branding minds on my podcast. The conversation always turns out really amazing. Today is going to be just that. I first heard of this guest back in 2023 after hearing him on a few podcasts, and was so impressed. After following him for awhile, I saw that he was looking to get on so…
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EP 45: The Dark Side of Online Summits: What No One Tells You (And What to do Instead)
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Are you curious about the darker side of online summits and how to avoid common pitfalls? In the ever-evolving landscape of online summits, a dark underbelly has emerged, casting a shadow over what should be a transformative experience for attendees and speakers alike. Join Jennie Wright, a summit maven with over 400 events under her belt, as she f…
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Investing in Real Estate via Short Term Rentals w/Joe Rohne
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31:06
Today we are coming to you live from Half Coast Studios here in St. Louis, MO. I’m joined by someone I met a few months ago after he heard me on a podcast (great plug and example of building authority & your personal brand). Shortly after we hopped on a call and he expressed interest in our BOA Mastermind. He joined a few days later and will be att…
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EP. 44: Start-up Success Strategies: Anne Laffin's Marketing Advice for Start-ups and Founders
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31:27
Have you ever wondered how to effectively use email marketing and paid ads without blowing your budget? In this episode, we break down the strategies that work! I sit down with problem solver, strategist, and content creator Anne Laffin. Together, we dive into the world of start-ups and marketing, exploring essential strategies and practical knowle…
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Maximize Your Lists & Grow Your Authority w/Virtual Events (Interview w/Jennie Wright)
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32:36
Today we are joined by someone who is a Fractional CMO, Speaker, and Lead Generation/Launch Specialist & Summit Producer. I first met her through a mutual connection a few months ago. We hopped on a zoom call and learned more about what we do, and then I was recently a guest on her podcast. I’m excited to have Jennie Wright on the podcast today. Ou…
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EP. 43 Tech Stacks, Content Creation, and other Curiosities with Ecamm's Katie Fawkes
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40:04
Ever wondered how to create a rock-solid backup system for all your content and the tools that can take your video production to the next level? In this episode, we have a special treat for you. We're diving deep into the world of content creation, tech stacks, and community building with the fabulous Katie Fawkes, the director of marketing at Ecam…
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Crafting Your Narrative & Amplifying Your Reach w/PR Strategies (Interview w/Justin Charpentier)
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27:22
I always enjoy interviewing people that I’ve known for a long time. I think it makes the episode that much better because we both know each other, what we have gone through, and how the different seasons of life and business have made us who we are. That’s what you’re going to get with today’s episode. Today’s guest and I were franchisees of a comp…
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EP 42: The Immersion Conversion Vortex: Service-Centric Lead Generation Strategies for Podcasters with Evans Putman
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50:20
Curious how a 78.6% opt-in rate transformed a podcast into a lead generation powerhouse? In this episode, I’m thrilled to be joined by the brilliant Evans Putman, founder of Podcast Profit School. We’re diving deep into the world of lead generation, online events, and building authentic relationships. Get ready to uncover some game-changing strateg…
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The Journey From Jewelry Salesman to Jewelry Store Owner & Discussing Bullion w/Charles Marks
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42:41
We have another in person episode coming to you live from Half Coast Studios in St. Louis. Today I’m joined by someone who I’m a huge fan of. I was originally on his podcast over a year ago, after he made a post on Facebook looking for some guests. Since then, he’s supported me in a ton of ways. We have done digital marketing for him, he joined Asp…
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Episode 41: Behind the Scenes: What Really Goes into a 7-Figure Launch
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Are you ready to get the behind the scenes secrets behind a wildly successful seven-figure launch? Key takeaways to elevate your launch: The foundational elements for a compelling offer your audience can't resist Content creation strategies to nurture leads and build excitement Optimizing your sales funnel for maximum conversions and seamless exper…
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Interviewing My Brother, Andrew McChesney, the Newest Member of the Builders of Authority Team
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35:21
This is going to be a special episode. A few months ago, I had the opportunity to interview my dad in person on the podcast, and it was one of the best and most downloaded episodes we have had. Today I get the opportunity to interview my youngest brother, Andrew. He just moved back to St. Louis and has started working for me with Builders of Author…
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Episode 40: The Black Sheep Method: Transforming Sales with Aleasha Bahr
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42:11
Are you tired of sales tactics that feel out of sync with your values and integrity? In this episode, we’re diving into something absolutely essential for anyone involved in sales or client relationships. I’m thrilled to have seasoned sales strategist and best-selling author, Aleasha Bahr, join me for an insightful conversation on transforming sale…
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Real Estate, Business Acquisitions, & The Importance of Mentorship w/Josh Wilson
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33:13
Today’s guest and I are talking live for the first time. We have been connected online for a bit, and he was looking to get on some more podcasts. Our mutual friend, Mike Kitko, recommended we get something scheduled, and I’m really excited for this. I had been following this guest for awhile just absorbing all the information and free value he put…
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Episode 39: 5 Game-Changing Steps to Set Clear Goals that Equal Online Event Success
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24:47
Are you feeling overwhelmed by the sheer number of details and tasks involved in planning your online event? On This Week’s Episode, We Discuss: Identifying Your Event’s Purpose: We dive into why defining the purpose of your online event is crucial. Jennie shares how aligning your event goals with its purpose can drive success and make planning eas…
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On the Road to $1B in Revenue via Roofing & Real Estate w/Tony Flattum
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27:57
Today’s guest and I got connected last year through a mastermind called Apex. We had a quick phone call one afternoon, and I was blown away at what he has built, and continues to build. I’ve been watching this guy and his company continue to grow and level up, and thought it would be the perfect time to have him on the podcast today. My guest today…
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Episode 38: How AI is Revolutionizing Content Creation with Deirdre Tshien and Katie Brinkley
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37:39
Curious about how AI is transforming content creation? In this episode of Acquire, I sit down with two fantastic guests, Deirdre Tshien and Katie Brinkley, to discuss the impact of AI tools in the digital world. We cover the real influence of AI on content creation and the essential role of human input. Get ready for an engaging conversation packed…
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Niching Down, Listening to your Customers & Building a Luxury Service w/Jeremy Thraikill
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31:47
Today I’m joined by one of the brightest minds I’ve ever met in the marketing & advertising space. We have known each other for the last few years, and I’ve seen him to continue to grow his business by providing incredible solutions and results for his clients. I’m excited to learn more about him, and dive into his story even further. My guest toda…
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Episode 37: The Psychology Behind Turning Freebies Into Profitable Sales Assets
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25:28
Curious about the secret psychological triggers that make lead magnets irresistible and highly effective? Today I’m excited to share some powerful strategies on how to transform your freebies into sales machines. We'll be exploring the fascinating psychology behind lead magnets and how you can leverage these principles to drive your business growth…
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What is Builders of Authority?
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26:06
Today we have a solo episode. I’ve only done a few of these, and the last one was announcing the transition from Entrebrewer to Builder of Authority for the podcast. I really enjoy the solo episodes from time to time, and who knows, maybe we will do more of them. I do a lot of content though and I think people hear from me enough. Today I want to d…
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Episode 36: Crafting Impactful Events: Strategies for Success from Event Planning Expert Karrington Warfield
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49:28
Do you want to know the secrets behind successful event planning, from choosing the right speakers to generating significant revenue through strategic offers and partnerships? Today we’re focusing on the ever-evolving landscape of online events. We’ll explore strategies for planning, executing, and maximizing the potential of these events to ensure…
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Learning About What a Strategic Growth Facilitator Does w/Nathan Bush
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31:14
Today we continue with another in person episode here at Half Coast Studios here in St. Louis. This guest and I got connected on social media awhile ago, but one of our mutual connections recommended that we hop on a call. So we did that 2 months ago, and then I wanted to make sure that I got him on my podcast. There’s so many different things that…
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Episode 35: Craft Irresistible Lead Magnets: Insider Tips for Building Trust
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25:16
Are you struggling to create lead magnets that truly connect with your audience and convert like clockwork? Today we're diving deep into the world of lead magnets. Join me as I share insights gleaned from over a decade in the business trenches. From the frustrations of crafting lackluster lead magnets to the exhilaration of unleashing high-converti…
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Finding Purpose through Serial Entrepreneurship w/Kevin Oldham
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35:30
I’m honored to have today’s guest on the podcast with me. I was honestly shocked that I hadn’t had him on yet when I went to go ask him, but at least now we are making it happen. I’ve had the pleasure of knowing this guy for coming up on 3 years, and I can say he’s one of those people that instantly made my life better. I’ve gotten the chance to ge…
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Episode 34: Learning from Launch Setbacks: Julia Block Pearson's Path to DIY Social Club Success
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43:05
Are you ready to uncover the secrets to success even in the face of setbacks? Join me on this episode of Acquire, as we delve into the inspiring journey of Julia Block Pearson, CEO of Stratos Creative Marketing. Together, we'll explore how Julia turned her launch setbacks into triumphs, paving the way for the remarkable success of the DIY Social Cl…
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Discussing Life, Entrepreneurship & The Thing Events w/Terry Weaver
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46:24
Today is a first for the Builders of Authority Podcast. We are originally recording this episode as a "live" recording on social media via Streamyard, and then will produce the podcast version of it as well at a later date. I’m joined by someone that I’ve been connected to for awhile, but just recently had a chance to meet over Zoom a few months ag…
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Episode 33: 6 Tiny Email Marketing Tweaks For Big Results
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13:33
Are you tired of the spray-and-pray approach to email marketing? In this episode, we're peeling back the curtain on the magic of email campaigns, revealing tips and tricks that will leave your subscribers hungry for more. On This Week’s Episode, We Discuss: Overlooked Opportunities in Affiliate Marketing: Discover how a simple oversight in affiliat…
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Discussing the Life of Serial Entrepreneurship & Building a Legacy w/Matthew Boyer
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36:40
Today we have another in person episode for you. He and I actually just got connected here recently before the last BOA LIVE event. We knew a lot of the same people, and as it would happen, he actually heard about the event from multiple people just weeks before. He bought a ticket and came, and I’m really glad that he did. Since then, I was a gues…
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Episode 32: Exploring the Power of Process Mapping in Digital Business with Sam Drauschak
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26:59
Ever wondered how process mapping could revolutionize your digital business? In this episode, we dive deep into the world of process mapping with Sam Drawschak, co-founder of Truvle. Sam brings over a decade of expertise in management consulting, and he's here to shed light on how process mapping can transform digital businesses. On This Week’s Epi…
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Zero to Hero: Noe Madrigal Bought a Roofing Company w/ No Experience & Grew it to Multiple 7-Figures
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34:17
Today’s episode will be great. I originally got connected with him over 2 years ago. He was a client of Hite’s for a bit. Since then, I’ve been watching him grow his company and venturing into new things. He’s now a part of some of the same groups I’m in, and is also in our BOA community as well. We finally met in person this past year at RoofCON, …
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Episode 31: The Rise of Green Marketing: How Environmental Consciousness is Shaping Digital Marketing
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25:21
Ready to make your mark in the digital space while minimizing your environmental footprint? In today's episode, we're exploring the fascinating realm of green marketing in the digital space and the recent decision by Chrome to eliminate third-party cookies. Despite battling bronchitis, I'm here to share valuable insights with you. Episode Highlight…
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