You’re busy—but are you actually growing? In this episode, Nata Salvatori exposes a trap that’s costing service providers time, money, and sanity: chasing busywork that feels productive but doesn’t move the needle. She walks through a clear, five-step growth path—from clarifying your offer, validating through real sales, delivering sustainably, building repeatable systems, to scaling confidently. You’ll learn: How to spot and ditch “fake work” Why clarity beats complexity every time How to use real feedback to validate your offers Delivery tips that prevent burnout System creation that enables scaling How to honor your current phase of growth 📌 Ready to stop spinning your wheels and make real moves? Map your phase, pick your next action, and don’t be afraid to ask for help: 👉 accidentalceo.co/coaching Support the show…
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Podcast about how to run an effective RCM company, focusing on medical billing lead generation, RCM automation, technology, data, and analytics, including artificial intelligence for RCM. We also cover general medical billing management consulting and scalable process design. Written versions of these podcasts are typically available on our blog at https://voyanthealth.io/blog.
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Defining Medical Billing Marketing Success Metrics
10:57
10:57
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10:57Dfining Medical Billing Marketing Success Metrics
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Wt is GEO for Medical Billing
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Medical Billing Advertising - Top 10 Tips
13:57
13:57
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13:57Mdical Billing Advertising - Top 01 Tips
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Should You Offshore Medical Billing Patient Calls? The Hidden RCM Impact on Provider Relationships Are you struggling with the decision to offshore your medical billing patient calls? While the cost savings seem attractive, the impact on patient satisfaction and provider relationships could be more significant than you realize. This episode challen…
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Are you considering hiring a business development specialist for your medical billing company but unsure if it's the right investment? Many practice owners find themselves at this crossroads, wondering if a dedicated biz dev person will actually deliver the ROI they promise. This episode challenges the conventional wisdom around hiring business dev…
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Maximizing ROI: Strategic Medical Billing PPC Campaigns That Actually Work Are you throwing money away on ineffective PPC campaigns for your medical billing company? Many billing services waste thousands on poorly targeted ads while wondering why they're not seeing results. This episode challenges conventional wisdom about pay-per-click advertising…
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Medical Billing QC - Sampling vs Data Analysis
11:31
11:31
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11:31Medical Billing Quality Control: Transform Your RCM Through Data-Driven QC Are you still reviewing random claim samples and wondering why errors keep slipping through? Traditional sampling in medical billing QC is not only labor-intensive but fundamentally flawed in catching systemic issues. This episode challenges the outdated sampling approach an…
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Navigating Medical Billing PPC in the AI Era: Is Pay-Per-Click Still Worth It? Are you pouring thousands into medical billing PPC campaigns with diminishing returns? As AI transforms search behaviors, many billing companies are questioning if their advertising dollars are being wasted in the digital void. This episode challenges conventional market…
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Medical Billing Fractional Executive - Examples
13:25
13:25
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13:25Maximize Your Medical Billing Profitability: The Power of Fractional Executives Is your medical billing company struggling to scale without adding full-time executive salaries to your overhead? The challenge of accessing high-level expertise without breaking the bank is something every growing billing service faces. This episode explores how medica…
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Unlocking Growth with Medical Billing Fractional Executives: Strategic Leadership Without the Full-Time Cost Are you running a medical billing company that's too small to justify a full-time executive team but desperately needs high-level expertise? This paradox leaves many billing companies stuck in operational mediocrity despite having significan…
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Is your medical billing company throwing money away on marketing that doesn't deliver results? If you're still operating with the mindset that "half my advertising budget is wasted," it's time to transform your approach to marketing investments and start seeing measurable returns. This episode challenges the century-old problem of unquantifiable ma…
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Do You Need a Medical Billing Marketing Manager
14:09
14:09
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14:09In-House vs. Outsourced: Strategic Medical Billing Marketing Management for Growth Are you struggling to generate consistent leads for your medical billing business while staying under budget? Many owners believe they need a full-time marketing manager, only to discover an expensive resource being underutilized after initial campaigns are launched.…
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RCM Reporting - Different Ways to View Things
10:01
10:01
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10:01Real-Time RCM Reporting: Why End-of-Month Closing Is Obsolete Are you still spending days or weeks "closing the month" before generating critical revenue cycle reports? Stuck in a cycle where invoicing is delayed because you're waiting for every last payment to post? There's a better approach that transforms both efficiency and cash flow. This epis…
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RCM Process Documentation - Part 3
11:32
11:32
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11:32Mastering RCM Process Documentation: Essential Strategies for Effective SOPs Is your billing team struggling with inconsistent processes, knowledge silos, and inefficient workflows? Documenting your revenue cycle management procedures shouldn't be this challenging—yet finding the right approach and personnel often feels impossible. This episode tac…
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RCM Process Documentation Mastery: Overcoming the Skills Gap and Resource Challenges Is your medical billing team struggling with inconsistent processes and knowledge silos that impact your revenue cycle? Discover why effective process documentation remains an elusive goal for many healthcare RCM organizations and what you can do about it. This sec…
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The Hidden Crisis in Medical Billing: Why Process Documentation Matters for RCM Success Is your medical billing team constantly reinventing the wheel? Are errors eating into your profits while tribal knowledge walks out the door with every employee who leaves? Discover why only 4% of companies consistently document their processes—and why the reven…
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Maximizing Medical Billing Profitability: The Strategic Offshore Staffing Blueprint Is your medical billing operation struggling with rising costs and shrinking margins? Wondering if offshoring could save your bottom line—or become your biggest operational nightmare? This episode cuts through the uncertainty to reveal how successful medical billing…
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Offshoring Keys to Success w Details
12:25
12:25
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12:25Are you constantly frustrated by offshore medical billing teams sending claims back with questions that "should" be handled on their end? This costly cycle drains your team's time and threatens your revenue cycle performance. In this episode, we challenge the common but ineffective approach to offshore billing management and provide a proven method…
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Navigating Change: The Leadership Challenge in Medical Billing Teams Are you tired of resistance to change holding your medical billing department back? When experienced staff cling to outdated processes or resist new technologies because "that's how it's always been done," your entire revenue cycle suffers. This episode challenges the common leade…
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The Digital Revolution in Medical Billing: How Technology is Reshaping RCM Are you still drowning in manual claims processing while watching your competitors adopt automation? The medical billing landscape is rapidly evolving, and providers clinging to outdated service-only models are being left behind. This episode challenges the status quo by rev…
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Medical Billing EOM Reporting is Dead
10:54
10:54
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10:54What is EOM reporting that closes after the end of the month? Why do people still do this and why is this no longer a good solution? Listen to find out a modern data and reporting way of doing things that works much better.
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Everyone focuses on getting clients paid faster, but what about your company getting paid by your clients? All RCM companies have had issues not getting paid or having to chase clients. We will take you through everything you need to know to have all your client invoices created, sent, paid and in your bank account - in 10 days.…
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Your medical billing operations team thinks something is being done offshore and suddenly it comes back or there are constantly questions or clarifications. Holdups, delays, problems that keep work from getting done or impact on client performance and productivity. Why is this happening and what should you do about it?…
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What is the Red Flags Rule? Are medical billing companies subject to it? How big a deal is it, what are you risks, and the impact if you have a problem? What should you do to make sure you don't have a giant financial liability? We'll walk you through all of this and you may be shocked at what you need to change to avoid a major problem.…
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Should your company cold call in order to generate leads and new sales? We'll walk through whether it works and specific steps to take to maximize results.
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Amid all the hype around AI in healthcare RCM, there has been relatively little discussion around the challenges, or more specifically warnings about true adverse effects. Learn about how AI behaves including lying. You'll be shocked. And then we'll tell you what to do.
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Some PMS and EHR are better than others on reporting and data access. We'll walk through a few things that make some better than others and go through a specific use case regarding eCW and why it is so problematic for most users.
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Most people just assume they need analytics. But what if I told you that might not be what your company needed right now? We'll walk through some scenarios on medical billing companies and their need for data-driven answers, how to get them, and what they really need right now. We'll also cover some other important factors like who you need in your…
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What to improve you profitability? It starts in your RCM marketing and sales and most people don't think about contracts and statements of work (SOWs) and how they impact on client satisfaction, retention, and profitability. We'll take you through exactly what you need to do and why to ensure you have satisfied clients, keep them long term, and inc…
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AI is so hot right now. Everyone is feeling the pressure to implement it or be left behind. But what do you do? We'll walk through what you need to do to get real value, specifically return on investment (ROI) out of any medical billing AI.
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What do you do if you don't have good options for positioning and differentiation of your company in your medical billing marketing? You can't just go without it or you'll waste tons of money on unsuccessful campaigns. In this podcast we'll discuss why this might be the case, and what to do if this is where you're stuck.…
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We've discussed the importance of strategy and targeting in particular in success in medical billing marketing. But what do you do if you don't have any good options? We'll discuss some scenarios you may find yourself in, as well as what you can do to solve this for successful lead generation campaigns.…
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Specific Medical Billing KPIs You Should Use
11:56
11:56
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11:56In a prior podcast we talked about how to develop medical billing KPIs. In this one, we'll get really detailed and walk through how to break down company and operational goals and put them into KPIs that you can track and improve upon. We'll also give you a framework for how to evaluate if a KPI you have developed or selected is good.…
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Player: "How do we win more games, Coach?" Coach: "Score more points than the other team!" It is confusing, because sometimes these consultants' articles or vendor white papers are really detailed and seem like we should be learning something. But are they really actionable on how to improve your medical billing or just vague platitudes, and how ca…
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What does data integrity mean - basically can you trust the information in your system or systems? Medical billing data isn't complex, but if you can't trust the numbers, or worse your clients can't trust you because of your numbers, now what? Is this just a reporting problem or something much deeper? What practice management systems have a problem…
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If you want medical billing KPIs, how do you create them? We'll dive into whether you should use HFMA or MGMA or similar types of metrics. You'll be surprised at our approach, because it throws out conventional wisdom, but will result in much more success for your organization.
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I'm a huge proponent of medical billing AI, RCM automation, and all things technology. But what are you hoping the technology will do...magic? We'll discuss what is are realistic expectations for medical billing technology, and a sustainable and realistic approach to implementing medical billing automation and AI.…
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Your marketing is working, yay! Medical billing leads are starting to come in and what do you do with them? This is solidly sales, but is critical to your success. We'll walk through a specific scenario recently encountered by one of our clients and tell you what specifically you should do maximize your changes of closing the deal.…
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There is so much investment in AI right now. Microsoft investing $80 billion, Google $75 billion - is this just real, just hype, or dare I say it...a bubble? We'll discuss how it relates to medical billing AI and what you should do.
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HBMA Innovation Conference: Should You Go
10:27
10:27
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10:27The annual HBMA Innovation Conference is next month. I'll discuss the sessions and speakers, as well as whether you should attend based on your goals.
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There were a couple ads for AI during the Superbowl from titans of technology. And both went really badly for different reasons. We'll discuss what happened and what it means for the use of AI in revenue cycle management.
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Most medical billing companies find marketing and sales to be difficult. Part of this problem may be due to their messaging, which incorporates positioning and differentiation (or it should). But what happens when this is done badly? What words should you avoid using that will all but guarantee failure in the market? And what is the absolute #1 wor…
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The Future of Medical Billing AI: Agentic
10:08
10:08
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10:08AI is all the rage, but is the ecosystem is evolving incredibly rapidly. Generational AI was the hot subject, but where is this all going? We'll discuss what Agentic AI is and how it fits into medical billing and with other types of AI. Then tell you what you should be doing now.
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Oddly enough, I don't often get this question, but I should. People ask what we charge instead of asking... You'll have to listen to this podcast to find out what people should be asking. I'll walk you through a process that will help you set a marketing budget if you don't already have one. And help you figure out if the budget is the right one fo…
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What are common KPIs for acquiring a medical billing company? Should you use them? What is the #1 KPI you should use in evaluating an RCM acquisition? In this podcast, we'll go through all of this and you'll get my closest kept secret for RCM M&A.
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Is social media marketing a good investment for medical billing companies? We'll talk about goals for this channel for marketing, whether it is likely to success, go through a specific example of a company dealing with this determination, what I recommended, and what you should do to determine if this is a good channel for your medical billing serv…
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Medical Billing Pricing - Part 3
10:22
10:22
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10:22Part 3 of a comprehensive discussion around medical billing pricing, including pricing models, factors that influence pricing, trends, and forecasting future pricing. We even include some things rarely considered that are critical to pricing effectively and profitably. This is so long we needed to break it up into 3 parts. Spoiler - there will even…
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Most medical billing companies do not look at profitability by client or by specialty. In this podcast we'll discuss an analysis I recently did for a client looking at both of these measures of profitability. The results were shocking and kind of appalling. Listen to find out how your RCM company might do this type of analysis and what to do when y…
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Part 2 of a comprehensive discussion around medical billing pricing, including pricing models, factors that influence pricing, trends, and forecasting future pricing. We even include some things rarely considered that are critical to pricing effectively and profitably. This is so long we needed to break it up into 3 parts.…
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The is a comprehensive discussion around medical billing pricing, including pricing models, factors that influence pricing, trends, and forecasting future pricing. We even include some things rarely considered that are critical to pricing effectively and profitably. This is so long we needed to break it up into 3 parts, this is Part 1.…
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