At the dawn of the social media era, Belle Gibson became a pioneering wellness influencer - telling the world how she beat cancer with an alternative diet. Her bestselling cookbook and online app provided her success, respect, and a connection to the cancer-battling influencer she admired the most. But a curious journalist with a sick wife began asking questions that even those closest to Belle began to wonder. Was the online star faking her cancer and fooling the world? Kaitlyn Dever stars in the Netflix hit series Apple Cider Vinegar . Inspired by true events, the dramatized story follows Belle’s journey from self-styled wellness thought leader to disgraced con artist. It also explores themes of hope and acceptance - and how far we’ll go to maintain it. In this episode of You Can't Make This Up, host Rebecca Lavoie interviews executive producer Samantha Strauss. SPOILER ALERT! If you haven't watched Apple Cider Vinegar yet, make sure to add it to your watch-list before listening on. Listen to more from Netflix Podcasts .…
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This Mumbrella and Exponential podcast series examines some of the biggest topics in marketing in 2018.
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Has the marketing funnel really changed?
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32:15
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32:15The marketing funnel is perhaps the most famous and utilised piece of marketing theory. While models differ slightly, they all work on the basis that there is more to a purchase than walking into a store and buying a product, with stages including awareness, consideration, purchase and then loyalty. But in an always-connected world, some argue this…
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Moving Targets – Are We Shooting for the Right Attribution Model or Missing the Mark Completely?
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29:21In 2018, there’s huge confusion with attribution models, in terms of both their accuracy but also the wealth of different metrics available. However, in a world where people are inundated with more and more marketing messages, making an actual connection is more important than ever before. In this episode, our panel debate whether one model will wi…
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AI and Voice: How to Separate the Bluster from the Opportunity
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32:04Al Crawford and his panellists discuss what AI and voice technology means for Australia's marketers. In this episode, the panel includes Douglas Nicol, founder of chatbot agency OnMsg and creative agency The Works; Nick Abrahams, the global head of technology and innovation for legal firm Norton Rose Fulbright; and Exponential’s global sales strate…
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