Catherine King, Carl Rhodes, Adam Ballesty And Darren Discuss The Benefits Of Brands Doing Good

Managing Marketing

Catherine King, Chief Strategy Officer at Leo Burnett, Professor Carl Rhodes, Dean of UTS Business School and author of Woke Capitalism, and purpose lead Marketer extraordinaire Adam Ballesty discuss the finds from the latest round of the Good Study.

‘The Good Study 2024’, by Leo Burnett Australia, in partnership with UTS Business School and Zenith Australia, found that while Australians overwhelmingly agree it’s important for brands to do some form of good in the world (96% up 8% from 2022), only 39% believe they should take a position on social and political issues.

We hear and read a lot these days about the importance of brands and businesses doing good, as ESG continues to climb the corporate ladder and the UN Sustainable Development Goals see government and business integrate these into society.

But what impact does doing good have on business? And what is the impact on consumers and customers?

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

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Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.