Brewing Engagement: How Coffee Unchained and Skyscrapers Are Stirring Up Loyalty Programs

Marketing Meets Web3 by Step3

Imagine your daily coffee run fused with the thrill of a game, rewarding every sip with more than just a caffeine kick. Percolate your curiosity as we delve into Coffee Unchained's daring venture into Web3, crafting a membership program that's not your average punch card deal. This episode steams with discussions on how tiered memberships, home brewing courses, and a more intimate appreciation of the coffee journey are awakening the senses of coffee lovers. We spill the beans on how this gamified loyalty experience is shaping a new era of personalized customer engagement, pouring over the details with the innovators behind the brew.
Then, we scale the heights of a towering skyscraper's Web3 transformation, reimagining the iconic tourist experience. As we unpack the stories behind each virtual point and perk, we'll envision how a physical visit could blend with the metaverse for an unparalleled adventure. We'll also stir up the conversation with GoDaddy's latest foray with the Ethereum Name Service, mapping out a future where a simple domain name becomes the gateway to both web content and crypto transactions. Join us, and discover how these groundbreaking strategies are not just building loyalty, but a whole new world of marketing enchantment.
News covered:
“Coffee Unchained”: Brewing a Web3 Experience in Coffee Culture
The Empire State Building is now offering a membership program
GoDaddy and Ethereum Name Service Bridge the Gap Between Domain Names and Crypto Wallets

This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Kapitel

1. Coffee Unchained (00:00:00)

2. Web3 Landmark Membership Programs (00:13:21)

3. Evolution of Domain Names and Web3 (00:23:16)