How @Dadchats Turned Hilarious Daily Life Stories into Viral TikTok Videos: Full Interview on Chats & Chai

The Optimization Toolbox with Jenna Redfield

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Watch the full episode on youTube here https://twincitiescollective.com/dadchats

Dadchats is on the show this week! Join us for our weekly coffee talk show Chats and Chai at Duet Coffee in Uptown with none other than Dillon, better known as @Dadchats on TikTok. We explore Dylan's unexpected journey into being a TikTok personality, sparked by a playful bet with high schoolers. From a humorous cat funeral story on his wife’s account that got tens of millions of views to reflections on the unpredictability of going viral, Dillon shares the realities of his content creation experience.

We dive into the dynamics of Dylan's content creation alongside his full-time job as a lawyer, unraveling the interesting blend of real-life inspiration and engaging, low production videos. We talk candidly about whether or not to be a full time creator and the stress that can bring with the uncertainty of the algorithms.

In a conversation that spans work-life balance, video production, and not winning the Minnesota State flag Competition (come on!) Dillon sheds light on the creative process, daily posting rituals, and the genuine positive spirit amongst his community. We also talk about Dillon and his wife choosing to keep their children out of their videos, adding a layer of privacy to their lives.

Follow Dillon on TikTok @dadchats, on Instagram @dillonmichaelwhite, and on Facebook @chatsfam.

Follow TCC for more interviews with local creators and entrepreneurs!

Timestamps

(0:00) Content creation, marketing, and personal life with a popular TikTok creator.

(1:26) Viral TikTok videos and a funny cat funeral.

(8:21) YouTube monetization strategies for creators.

(13:00) Creating and sharing ideas, involving his wife in creative process.

(17:26) Parenting, social media, and child privacy.

(21:27) Technology, entertainment, and internet culture.

(23:31) TV appearance and editing.

(27:36) Social media platforms and growth strategies.

(32:26) YouTube marketing strategies and shareability.

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