Voyzcast - Podcast by Voyzapp: Episode 01 - Harness the power of voice overs for advertisements

Voyzcast - Podcast by Voyzapp: Episode 01 - Harness the power of voice overs for advertisements

Hello everyone. Thank you for having me over this Podcast on how to harness the power of voice overs for conversational advertisements. Well to start off, in today’s globalised world, advertisements come in many shapes, sizes, and forms such as an attention drawing headline, a catchy jingle, and a good script incorporated with an engaging voice over. In simpler terms, Advertising helps your business evolve by attracting new customers and helping you sell more products and services to existing customers. It can increase profitability, too, by helping increase order size. The many different forms of advertising used by companies are mainly for - 1. Radio Advertisements 2. Television Advertisements 3. Internet Advertisements 4. In-Store Advertisements 5. Print Advertisements Whether in a subway, grocery store, shopping in arcades or while streaming music applications - one of the most influential part of any advertisement is the voice you hear. Gone are the days when the visuals in a newspaper prompted customers to take a call to action! Today as more and more brands are using voice overs for ensuring a professional and relatable reputation with the audience, voice acting has become a requirement of almost every campaign. Marketing companies and brands these days are finding creative ways to attract and sustain clients through engaging voice overs. A high-quality, powerful voice adds life to any advertisement video in a literal sense. The life and spirit of this massive and rapidly expanding industry are professional voice actors who use their voices to connect with customers. The voice actor needs to be able to fit the tone of the brand as well as persuade and sell the product or service. Depending on the target market and demography, the voice may sound like the guy next door, an educated professional or a fun and lively teenager. QUESTION 1: Okay. So, in this digitized age where brands are using voice overs more and more, can you enlist the reasons why there has been such an increased interest to incorporate voice overs in advertising campaigns? Well, First of all voice overs help to build a humane connection In our day-to-day lives we’re interacting with text and finding ways to make it more interesting, meaningful and palatable to the audience. And a voice over helps to enhance the overall emotional quotient of the text or read. As a consumer, people are more likely to buy something when they have an emotional tie to the product or service. Voice overs can help in adding a human touch by embodying the feeling of happiness, surprise or compassion in any video script, therefore successfully capturing an audience’s attention. Secondly, voice overs provide credibility to the brand People seek trust in any brand and voice overs are a great way to build that trust of the users with your brand. Native voice actors can build a positive aura of your brand by connecting with them and by attracting attention to a product or service by providing the right character and tone to the advertising message. Voice overs help to improve the persuasive power of an Ad What is the sole purpose of any advert? To create a lasting impact in the minds of the audience and persuade them to take the intended action. Good voice overs encourage the listeners to take a call-to-action. Energetic and enthusiastic voices can guide and convince your listeners to believe everything your advertisement video depicts. Next, voice overs can help to enliven Script Using a conversational voice over can enliven the characters and reinforce the idea presented visually. An engaging and conversational voice that can mould into the character or script can help in portraying the intended feeling better. A voice that identifies with the brand can keep the audience hooked by the narration quality. Voice overs help to invoke underlying emotions Incorporating right voice over tone and consistency of voice overs can provide authenticity to your brand. Voice overs c