Ep. 104: Starting and growing a F&B franchise in China with Tony Leong

China Business Cast

About Tony Leong
Tony Leong is a Restaurant Opener Expert, Franchise Advisor and Concept Developer with over 20+ years experience in the Food & Beverage industry. Tony has helped companies, investors and entrepreneurs and established brands from around the world to bring their concepts to life globally. In June 2018 Tony opened the first Marché Movenpick flagship store in Shenzhen, China and elevated the client’s experience bringing the unique franchise concept and approach to the Chinese market.

Episode Content:

• Introducing the Marché Movenpick concept.
• The process and operational steps to open a franchise chain in China. How is the process different in China in comparison to the rest of the world?
• How to scale the global F&B restaurant franchise in the Chinese market?
• Tony´s surprising challenges when picking his flagship location in Shenzhen.
• Best practices and tips to find the right team for your F&B and what are the best training concepts.
• Build up your own marketing team or hire an agency? Tony´s Marketing strategies for the Chinese market.
• F&B Franchises usually follow strict rules and guidelines. Why does that not work in China and what kind of internal tricks did Tony use to adapt faster to China's Market?
• How have the Chinese consumer behaviours changed over the last few years in the F&B industry?

Episode Mentions:

• Find Tony on LinkedIN
• Find Jons on LinkedIN
• Website: https://www.marche-int.com
• Join China Business Cast WeChat group

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