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Building an Indie Business

Alex and guest host Mari Summers

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Wöchentlich
 
Hi, I'm Alex, known as supremerumham on the internet. On this podcast, I will be documenting the process of building http://convertifyapps.com Using this podcast I hope to educate as many people as possible on web development, indie maker culture, and many other things.
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Welcome to the Indie Made Biz Podcast! I’m Cheryl Ham, and after growing my handmade businesses to 7 figures, I’m sharing the strategies that helped me turn my passion into a full-time income. If you’re making the products you sell, you need to do things differently—tune in for actionable tips and proven strategies to help you launch, scale, and thrive as a creative entrepreneur.
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Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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Indie Brand Builder: how to build a successful business online

Dan Chadney: Creative entrepreneur, Online Business and SEO Expert, Blogger

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Each week we interview successful entrepreneurs and industry experts while reflecting on our own experience building e-commerce brands. Topics include selling consumer products wholesale, SEO, e-commerce, marketing, and business management. Whether you’re just getting started in developing a consumer product-based brand, or are looking to build an existing brand, you’ll find a ton of useful, actionable information both in the podcast and at indiebrandbuilder.com.
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Indie studios often focus solely on their game, but what if their world could extend beyond the screen? So in today's epsidoe, our guest shares his expertise on transmedia storytelling—how indie developers can expand their IP across multiple platforms like comics, books, and film to build stronger brands and deeper player engagement. Episode Showno…
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Feeling overwhelmed by all the moving parts in your handmade business? You’re not alone! In this episode, I’m pulling back the curtain on the systems and processes that took me from chaos to control. I’ll share the hard lessons I learned (so you don’t have to), how I stopped feeling like I was constantly playing catch-up, and why systems—not just h…
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Episode 17 of indie business club podcast is called Hanging On The Telephone and it’s all about professional ghosting. In it, we cover: reasons why prospective clients might ghost you ways to try and prevent it happening what to do if you do get ghosted and if you’re ghosted on payment, this blog from FreeAgent might be useful If you enjoy the show…
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Game music isn’t just background noise—it’s a storytelling tool that enhances gameplay and player engagement. In this episode, composer and game designer Tyler Mire shares how he crafts soundtracks that complement battle mechanics, amplify emotional moments, and make indie games stand out. Episode Shownotes Link:…
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Great games don’t just happen—they’re built on strong branding that resonates with players. But how do you convince a development team that brand matters just as much as gameplay? In this episode, we're going to break down how branding impacts everything from marketing to player engagement, and how developers can integrate branding into their creat…
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Selling can feel awkward—especially for creatives who’d rather be making than marketing. If you’ve ever hesitated to promote your products because you don’t want to sound pushy or salesy, this episode is for you! I’m joined by my friend Kari Capone, founder of The Spinning Hand, to talk about the mindset shifts and strategies that make selling feel…
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Indie game development is a constant balancing act, espeicially when it comes to deciding where to invest our most important resources: time and money. So today, we'll explore the relationship we have with these resources, find creative ways to increase them and... how we should use them. But we don't stop there, as we'll discuss the role they play…
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Hello, If you enjoy the show, you can chip in on our production costs at ko-fi.com/indiebusinessclub please and thank you 💖 In episode 16 “Heart Shaped Box”, we talk about… how and why to niche ikigai (Mel had written it down wrong, no wonder she couldn’t say it) Voicenoted We’ve got a voicenote in from marketer Ayo Abbas, an award-winning strategi…
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Great games are built on collaboration, but it's not just between developers and partners, but with players themselves. Between insights and feedback, there's lots we can learn from players as long as we keep an open mind and a clear vision. However, getting that information or learning how to leverage it can be difficult. So today, we're going to …
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Collaboration can transform the way indie game developers approach marketing and commercialization. In this episode, we dive into how shared resources, collective networks, and creative hubs empower indie studios to amplify their efforts and stand out in a competitive market. Episode Shownotes Link:Von RenGen Media
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Do fear and self-doubt ever hold you back from reaching your business goals? In this episode of The Indie Made Biz Podcast, we uncover the hidden barriers that limit your potential: your limiting beliefs. These sneaky thoughts—like “I’m not good enough” or “I can’t charge more”—aren’t truths; they’re stories you can rewrite. Join me as I walk you t…
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Hello, and welcome to our first full-length podcast episode of 2025 🙌🏻 If you enjoy the show, you can chip in on our production costs at ko-fi.com/indiebusinessclub please and thank you 💖 In episode 15 “The Masterplan”, we talk about… how setting goals can help you to protect your boundaries the power of writing your goals down how setting a specif…
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Making meaningful progress requires more than resolutions—it starts with aligning your goals with your values for sustainable success. In this episode of Indie Game Movement, we dive into how to build momentum with clarity and purpose, sharing personal insights, actionable exercises, and real-world examples. Discover how to drive impactful results …
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In this episode, I discuss building a marketing pipeline for Convertify and future plans for the pipeline Show Notes and Other Domains: smashingthemes.com Convertify Apps This podcast is proudly hosted on Caproni.fm. 💥Thanks to the monthly supporters💥 Brendan Weinstein Ross Kinkade Published on January 20, 2025…
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On this episode of The Indie Made Business Podcast, we’re tackling the endless to-do list that every handmade business owner knows all too well. Overwhelm ends here! We’re diving into five actionable tips that will help you take control of your day, focus on what truly matters, and build real momentum in your business. Each tip is designed to help …
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In this episode, I’m kicking off 2025 by sharing an important mindset shift that has completely changed the way I approach my business. I’m diving into how you can design a business that works for you and supports the life you want, rather than feeling like you’re working for your business. I’ll take you back to my early days as an entrepreneur, wh…
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In today’s crowded gaming landscape, keeping players engaged in new and different ways is tougher than ever, but it doesn’t mean there aren’t creative solutions. In this episode, we dive into innovative approaches to rewarding customer loyalty in games, uncovering what works and doesn’t in driving retention and creating memorable player experiences…
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On this minisode we discuss the concept of having a "word of the year". In case you missed it, we’re speaking at the Alt Marketing School open day on Thursday 16th January. There are 14 speakers and we’re talking about tone of voice and why it’s important for your brand and your business. Click the pic for tickets. It’s an affiliate link so if you …
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Welcome to the Indie Made Business podcast, where I help creative entrepreneurs design businesses that truly serve their lives. In this trailer, I’m excited to share some big changes happening in 2025 and talk about how I’m setting my business up to fit into the life I’ve always dreamed of. If you’re ready to join me on this journey of growth, mind…
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Standing out in the indie game market requires more than a great concept, it demands mastering value perception. In this episode, we reveal how developers can increase their game’s perceived value for publishers and players alike. So today, we’ll learn how key value drivers can be used to amplify pitches and inform price strategies for long-term re…
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Marketing indie games is an uphill battle, and not every marketing idea hits the mark where we would like it to. But through an open mind and some iteration, it's still very possible. So today, we're going on an iterative journey with our guest, and how they went about refining marketing approaches to determine what makes campaigns stand out in a c…
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Hello, Mel here, We’re rounding off the year with a b-side to revisit LinkedIn. The b-sides are shorter chats than a normal episode, so if you've got any topics you'd like us to chew over for 10-15 minutes, let us know. A brief, unimportant disclaimer Turns out I got my Paul brothers mixed up in this b-side. Apologies to any boxing fans. Though, tr…
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In this episode, I discuss what is average order value, how to calculate average order value, the benefits of increasing average order value, X Away From Free Shipping, the psychology of increasing order values, how to get people to buy more and a verbal demo Show Notes and Other Domains: smashingthemes.com Convertify Apps This podcast is proudly h…
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Behind every game is a team of talented individuals, that shapes the culture, productivity, and success of game studios. But sometimes, miscommunication or unresolved conflicts can derail even the best projects. In this episode, we explore actionable insights into people-centric leadership, covering communication strategies, effective feedback, and…
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Pitching a game isn’t just about the idea or talking to partners like publishers, it’s about the delivery, timing, and knowing your audience. And properly executing a pitch in any context can be a daunting challenge. So today, we're going to dig deep into strategies for creating an impactful pitch. Whether it's capturing the attention of someone ca…
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Hello, Award-Winning-Copywriter Mel and Non-Award-Entering Ben here. Today’s episode is called Handbags And Gladrags. It’s all about industry awards and whether they’re worth entering as an indie business owner. Spoiler: Mel says yes. Industry awards don’t always come with a great reputation. I (Ben) have definitely been a bit sniffy about them in …
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The mobile game market has become more challenging than ever, with rising costs, increased competition, and ever-changing algorithms, with so much to tackle it can get pretty overwhelming. Thankfully, today we're going to dive deep into the current issues the market is facing to uncover secrets that can elevate user acquisition and increase momentu…
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