Accounting Today’s editors talk with thought leaders and changemakers from across the public accounting profession.
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Taking her firm forward
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Laura Sprouse, the new CEO of Top 100 Firm Brown Edwards, shares her path to leadership, and where she's taking her firm in the future.
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Is there a fiscal doctor in the house?
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What it means to be an accountant is changing -- and that may be an important part of attracting more young people too the profession, says David Bergstein.
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Your clients don't value what you do
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27:34
What clients value and what accountants think they value are rarely the same thing, and Joe Woodard makes the case that it's accountants who need to change their ideas around value, not clients.
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Why work 80 hours a week when you can work 40? Why work 40 when you can work 25? Consultant Geraldine Carter explains why it's not the hours you work that matter, but what you and your clients get out of them, and shares strategies from her new book to help build accounting practices that take less of your time but deliver just as much value -- if …
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Accounting's past — and future
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38:17
The co-leaders of the Rosenberg Group, Marc Rosenberg and Kristen Rampe look back at three decades of change in the accounting profession — and what lies ahead.
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AI and the firm of the future
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Kelly Fisher, chief practice officer at Top 100 Firm Wipfli, offers a practical look at artificial intelligence, current use cases, and how accounting firms should be thinking about it.
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The changing of the guard
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30:02
The profession is seeing wholesale shifts in generational approaches across a range of areas, say Bob Lewis and Doug Lewis of the Visionary Group, as they dive into how best to navigate all those changes.
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Building a more attractive profession
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30:24
Accounting hought leader Seth Fineberg shares the three areas that public accounting needs to address: life-work balance, DEI and salaries.
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The AICPA's Crystal Cooke talks about why the perception that companies are scaling back their diversity efforts is wrong, and how accounting can move forward in its pursuit of diversity, equity and inclusion.
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Growth factors for accounting firms
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What goes into the recipe for accounting firm success? Randy Crabtree of TriMerit Specialty Taxes goes over the ingredients, and how best to combine them.
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Okorie Ramsey, the chair of the AICPA and vice president of SOX at Kaiser Permanente, dives into how accounting firms can make the most of this important recruiting and career development tool, and the benefits it offers for both mentee and mentor.
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The accountant's economic outlook for 2024
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Nela Richardson, chief economist of ADP, shares her thoughts on what's in store economically for the year ahead, what accountants should be worried about, and why the new normal will be anything but normal.
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What makes an accounting firm succeed?
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The first step is defining 'success,' says Nerd Enterprises' Seth David, before diving into how modern accounting firms can thrive.
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Everything accountants need to know about PEOs
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25:50
It's not just hiring staff that's difficult -- managing them can be a major roadblock for growing businesses. One solution for that is the professional employer organization, and Kristen Appleman, senior vice president and general manager of ADP TotalSource, explains how they work and when they might be a good fit.…
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Get ready for tax season!
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Frank Sands, president of the National Conference of CPA Practitioners, shares the major issues that tax pros should be paying attention to in the run up to April 15, as well as expectations around IRS responsiveness, and the latest small-business trends.
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The new shape of the CPA exam
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With a radically new version of the test launching in 2024, the American Institute of CPAs' vice president of CPA examination and pipeline, Mike Decker, details the major changes, and shares valuable insights for how candidates can approach it.
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What should be in your tech stack?
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Technology thought leader Randy Johnston of K2 Enterprises shares how firms should be building and thinking about their arsenal of tech tools.
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A pipeline progress report
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As the flow of young people into the profession slows, and more and more old accountants are leaking away, Sue Coffey, the CEO of public accounting at the AICPA, and Lexy Kessler, chair of the National Pipeline Advisory Group, share what's being done in the short term and the long term to address this major problem.…
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Customer and client relationship management systems have come a long way, says Sarah Dobek of Inovautus Consulting – and it's time for firms to give them a second look.
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Construction for accountants
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Construction companies love their accountants – and well they should, given the help they need on a range of compliance issues. Kit Dickinson of ADP shares the latest issues in the construction industry, and what they need from their CPAs.
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Lots of businesses have claimed the Employee Retention Credit who don't actually qualify for it — and in many cases it's going to be up to their accountants to set them right. Randy Crabtree of Tri-Merit Tax Specialty Tax Professionals and the Unique CPA podcast dives into how you can know if a client qualifies, as well as the intricacies of some o…
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What's holding the profession back?
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46:56
AJ Johnson, Geoff Brown and Calvin Harris share their unique perspectives as African-Americans who lead three of the biggest state CPA societies (respectively, the New Jersey Society of CPAs, the Illinois CPA Society, and the New York State Society of CPAs) on the major challenges facing their members, the primacy of the pipeline problem as an issu…
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The entry of private equity into public accounting has raised a lot of hopes and expectations and concerns – not all of which can pan out. Bob Lewis of the Visionary Group examines the opportunities, what it will mean for your firm, and how it will play out in the future.
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Emerging risks for accountants
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Stephen Vono and John Raspante of insurance provider McGowan Pro look at the new areas that are sparking claims against firms – and the tools they can use to protect themselves.
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Renovating your back office
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35:50
For accounting firms to scale, they need to build a stronger infrastructure of professional HR, marketing, IT and other support systems, says Rachel Anevski, the founder of Matters of Management.
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The state of accounting technology
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Technology expert Randy Johnston, executive vice president at K2 Enterprises, shines a spotlight on what accounting tech can do for you now — and what it's going to do for you in the future.
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Building a better client experience
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It's not about answering their calls and doing what you promised you would: Sarah Dobek of Inovautus Consulting explains why firms should elevate their clients experience.
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The perils of promotions
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27:38
Promoting a top performer doesn't always guarantee they'll stay -- in fact, it's often their ticket out. ADP chief economist Nela Richardson shares the surprising data, and how to navigate these transitions better.
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Meet the Tax Crime Junkies
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Dominique Molina and Tom Gorczynski of the "Tax Crime Junkies" podcast share some of their favorite tax crimes and how they created their podcast.
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There is going to be a big gap between accountants who use artificial intelligence and those who don't, says Randy Johnston, executive vice president at K2 Enterprises, who shares ideas for leveraging this transformative technology.
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Transforming international tax rules
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Marna Ricker, global vice chair of tax at EY, discusses the latest developments on the global minimum tax and digital service taxes at the Organization for Economic Cooperation and Development, and how they will affect the U.S.
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Why your advisory practice isn't growing
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Many firms find they're hitting a major hurdle when it comes to taking advisory services to the next level; Sarah Dobek of Inovautus Consulting shares why, and what to do about it.
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The value of disruption
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With so much disruption being thrust upon them, you'd think the last thing accounting firms would want to do is to disrupt themselves — yet that may be exactly what they need to do, says Bob Lewis of The Visionary Group.
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Inside the SBA's new rules
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Small Business Administration loan expert Shannon Hay talks about the changes to the SBA's new SOP around lending, and what they mean for accounting firms and their clients.
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Priming the pipeline in Pennsylvania
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Jen Cryder, CEO of the Pennsylvania Institute of CPAs, shares the innovative ways the profession in her state is dealing with the pipeline problem.
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Stepping up SOC reports
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Angela Appleby, a partner and lead auditor from Plante Moran who also sits on the AICPA Assurance Services Executive Committee, dives into the world of SOC reporting, and particularly the risks companies are facing there and the opportunities for accountants.
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Innovation beyond technology
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There's plenty of room for accountants to innovate in ways that don't involve IT, says metaconsultant Ed Kless, senior director of partner development and strategy at Sage, the host of the Sage Advice podcast, and co-host of "The Soul of Enterprise" radio show.
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The accounting profession is going to have to move beyond the financial statement and the P&L to become holistic advisors, says Joe Woodard, a consultant and coach to accountants, founder of the Woodard Group, and the impresario behind Scaling New Heights.
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Jean Marie Caragher, the president of Capstone Marketing, talks about why getting rid of bad clients can make a difference when it comes to keeping good staff, and much more.
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Managing change, bolstering innovation
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Accountants need to create space for innovation in their firms, and then build up the change management processes they need to implement the innovations they come up with, explains Heather Satterley, the director of education and media at Woodard and cohost of The Appy Hour webinar series.
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The secret sauce of growth
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Leading consultant Allan Koltin of the Koltin Consulting Group discusses the key planks of a strong platform for firm growth.
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Building a better vendor relationship
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Accountants don't realize that they have more power in their dealings with software providers than they may think; accounting technology thought leader and journalist Seth Fineberg wants to see accountants taking a more proactive approach to the relationship -- to the benefit of both sides.
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Kristen Keats of Breakaway Bookkeeping and Sherwood Tax & Accounting shares the best practices she's learned from using outsourcing in her own practice.
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Better people = better leaders
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Accounting thought leader Amy Vetter talks about the need to understand your own story -- so that you can then rewrite it. Drawing on her new book, "Disconnect to Connect," she dives into how self-knowledge, vulnerability and authenticity can make you a better leader, and a better person.
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Innovations in staffing
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The war for talent goes on, but there are creative solutions available for bold firms, according to Jeff Phillips, CEO of Padgett Business Services and co-founder of remote job platform Accountingfly.
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Accounting podcasters Randy Crabtree (of The Unique CPA podcast), and David Bergstein and Jasen Stine (of the Accountrends podcast) share the most interesting things they've learned from guests, as well as the big ideas they think accountants should be focusing on.
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The shortage of people entering the accounting profession and pursuing CPA licensure has reached the proportions of a crisis, and Sue Coffey, CEO for public accounting at the Association of International Certified Professional Accountants dives into why -- and what accountants and firms can do about it.…
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New sources of risk for internal auditors
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Anthony Pugliese of the Institute of Internal Auditors discusses how changes in the business landscape are changing the risks that internal auditors need to pay attention to, and how the IIA is revamping its practice framework.
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Randy Crabtree, CPA, the co-founder of Tri-Merit Specialty Tax Professionals and host of “The Unique CPA” podcast spotlights the mental health issues facing the accounting profession.
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Digital tax strategy leverages advanced technology
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Daren Campbell, EY Americas tax tax technology and transformation leader, discusses the use of big data, robotic process automation, AI and other technology, in corporate tax strategy and compliance.
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