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Creative Minds, Smart Money: Finance & Business Tips for Creatives

Samantha Eck | Bookkeeper for Creatives & Coach for Bold Bookkeepers

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Welcome to Creative Minds, Smart Money – the go-to podcast for creative entrepreneurs who want to master their money without losing their artistic spark. Hosted by Samantha Eck, a creative business bookkeeper on a mission to help you thrive, we’re here to tackle the financial side of your business in a way that makes sense for your creative brain. We’ll break down bookkeeping basics and money strategies designed specifically for creatives – from pricing your services with confidence, to mast ...
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Welcome to Strategy for Creatives: Business minus the bullshit. Whether you're new in business or finding yourself in a season of change, get ready to build a strategy, create an action plan, and crush those goals. I’m Sasha, host of strategy for creatives, and I help female-led businesses grow their brands in authentic, measurable, and meaningful ways without the stress! There’s no sugar-coating over here. I’m serving up real tips and actionable steps you can take to help uplevel your busin ...
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Send us a text Today on Creative Minds Smart Money, we’re tackling a huge topic for every creative entrepreneur—setting the perfect pricing for your services. 💰 You’ve got skills, you’ve got value, and now it’s time to make sure you’re getting paid what you’re truly worth. We’re breaking down everything you need to know to feel confident in your pr…
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Send us a text In today’s episode of Creative Minds Smart Money, we’re diving into cash flow mastery—the money moves that every creative entrepreneur needs to get a handle on. Whether you're a freelancer, coach, or creative business owner, cash flow can make or break your business, and it's time we get real about how to master it. I’m breaking down…
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Send us a text On today's episode of Creative Minds Smart Money, we’re diving into the world of AI for creative entrepreneurs! Whether you're a solopreneur, freelancer, or small business owner, AI can help you level up your business without the overwhelm. Our guest today, Nikki, founder of The Creative Copilot, breaks down how to integrate AI into …
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Send us a text Welcome back to the Creative Minds Smart Money Podcast! I’m your host, Samantha Eck, and in today’s episode, we’re talking about something every creative entrepreneur needs but most tend to avoid—financial reports. Whether you're running a thriving creative business or just getting started, knowing your numbers can be the difference …
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Send us a text Welcome back to the Creative Minds, Smart Money podcast! I’m your host, Samantha Eck, and today, we’re diving into one of the most crucial yet often dreaded parts of running a business: invoicing. Whether you're a freelancer, small business owner, or creative entrepreneur, getting paid should be the smoothest part of your business. I…
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Send us a text Welcome back to Creative Minds Smart Money! In today’s episode, we’re diving into the power of leadership and why blending creativity with strong management is the secret sauce for building a successful business. I’m thrilled to have Tomasha Suber, founder of T28 Consulting and a leadership coach, as our guest. Together, we explore h…
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Send us a text Welcome back to the Creative Minds Smart Money Podcast! I’m your host, Samantha Eck, and today’s episode is all about taking your creative business to the next level with smarter, more efficient operations. I’m joined by systems and operations consultant Lauren Glynn, who shares her insights on streamlining business processes to cut …
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Send us a text In this episode of the Creative Minds, Smart Money Podcast, I’m chatting with trademark lawyer Kelly Jones, who’s here to drop some serious knowledge on how to protect your creative business legally (don’t worry, we’re keeping it jargon-free). From the basics of trademarks vs. copyrights to the importance of securing your intellectua…
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Send us a text Welcome back to another episode of the Creative Minds Smart Money Podcast! This time, we’re diving deep into the world of email marketing with special guest Shannon—an email marketing pro who turned her burnout as a wedding photographer into a thriving, profitable business. Shannon breaks down everything from choosing the right email…
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Send us a text Welcome back to the Creative Minds, Smart Money Podcast, where we blend creativity and financial know-how to help you build a thriving business. Today, I’m excited to have Josie Dumont, a certified leadership and mindset coach, join me to talk all about building resilience and staying motivated on your entrepreneurial journey. Josie’…
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Send us a text Welcome back to another episode of the Creative Minds, Smart Money Podcast! I’m your host, Samantha Eck, and today I’m joined by Melissa Nguyen, a mindset and embodiment coach who’s all about helping creative entrepreneurs break through their mental blocks—especially when it comes to money. In this episode, Melissa opens up about her…
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Send us a text Welcome back to the Creative Minds, Smart Money Podcast! I’m your host, Samantha Eck, and in today’s episode, I’m thrilled to welcome Ambrosia Carey—business consultant, speaker, and a seven-figure salon owner. Together, we’re diving into the must-know strategies for creative entrepreneurs who are ready to scale their businesses and …
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Send us a text Welcome back to the Creative Minds, Smart Money Podcast! I’m your host, Samantha Eck, and in this episode, I’m chatting with the amazing Jessica Freeman from Jess Creatives. We’re diving deep into something that’s a total game-changer for creative entrepreneurs: SEO (aka Search Engine Optimization). If you’ve ever wondered how to get…
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Send us a text Welcome to another episode of Creative Minds, Smart Money, where we blend creative passion with financial savvy! I’m your host, Samantha Eck, and today we’re talking about something every creative entrepreneur wonders at some point: When should you hire a bookkeeper? In this episode, I’ll break down the tell-tale signs that it’s time…
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Send us a text Welcome to Creative Minds, Smart Money—the go-to podcast for creative entrepreneurs looking to thrive financially without losing their creative edge! I’m your host, Samantha Eck, and in today’s episode, we’re tackling one of the biggest financial musts for any creative business owner: separating your business and personal finances. I…
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Send us a text Welcome back to Creative Minds, Smart Money—where we turn creativity into cash flow without losing your creative spark! I’m your host, Samantha Eck, and today we’re diving into a topic every creative entrepreneur needs to tackle: choosing the best accounting software for your business. We’re breaking down the pros and cons of all the…
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Send us a text In this episode of the Creative Minds, Smart Money Podcast, I’m here to help you nail down the perfect bank for your creative business. Let’s break it down: from the pros and cons of traditional banks vs. online banks to the nitty-gritty on fees, customer service, and interest rates. We’re also talking about how to find a bank that p…
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Welcome back to Strategy for Creatives: Business Minus the Bullshit! In this replay episode, originally aired on December 14, 2021, your host, Sasha dives deep into the world of email marketing. If you're a female-led business looking to grow authentically and meaningfully, this episode is for you. Episode Highlights: Introduction to Email Marketin…
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In this replay episode of "Strategy for Creatives: Business Minus the Bullshit," Sasha delves into the essential topic of blogging for businesses. Originally aired in December 2021, this episode provides timeless insights into why every business should incorporate blogging into their marketing strategy. With the increasing unreliability of social m…
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Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our foundational episodes, originally aired on October 19, 2021. In this episode, Sasha delves into the differences between a business strategist and a business coach. Learn when to hire each, what to expect from their services, and how they can help ele…
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Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our most popular episodes, originally aired on September 20, 2022. In this episode, Sasha examines the common marketing mistakes that many business owners make and provides actionable advice on how to avoid them. Tune in to learn how to streamline your m…
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Send us a text Ever wondered how to keep your creativity flowing and your bank account growing? Join bookkeeper-turned-podcast-host Samantha Eck as we explore the art of making money in the creative world. From solo deep-dives into finance to expert guest insights, we're here to prove that "starving artist" is just a myth. Whether you're a designer…
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Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell, President of Kwedar & Co., a PR & marketing firm. She's here …
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What if you could harness the power of artificial intelligence to skyrocket your business and stay ahead of the curve in your industry? Today's episode offers a deep dive into the transformative impact of AI and emerging technologies on business operations and shares insights into how you can tap into these advancements. We unfold the dynamics of i…
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Are you hustling in the world of content creation with no clear strategy in sight? Stop right now! In this episode, I'm talking about building a balanced and strategic content creation roadmap that will turn your scattered posts into a compelling brand narrative. We'll unravel the mysteries tied to creating awareness content, thought leadership con…
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Imagine running your business like a well-oiled machine, where your time and energy are respected, and your boundaries are upheld. In this episode, I'm unveiling the power of setting business boundaries and the transformative impact it can have on your success and sanity. Rooted in personal experiences and struggles, this episode is brimming with v…
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Are you struggling to create social media content that truly connects with your audience? Join me for a candid conversation with Mandy Emerson, founder of the Fierce Social Society and host of the Fierce Social Podcast, as we delve into the art of crafting powerful messaging that resonates with your target market and evokes emotion. We also explore…
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Discover how aligning your purpose in business can lead to greater success and fulfillment in our insightful conversation with transformational life and business coach, Catherine McCourt. Together, we explore the importance of having a purpose-driven business, finding the right balance between self-care and work, and building stronger connections w…
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In this engaging episode of "Strategy for Creatives: Business Minus the Bullshit," I welcomed Kathy Walterhouse, one of the Top 20 Business Coaches to watch by Disrupter Magazine with an impressive track record in corporate sales. During our candid conversation, Kathy discusses the critical importance of reframing the sales process. She dives into …
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In this enlightening episode of the "Strategy for Creatives: Business Minus the Bullshit" podcast, I welcomed a special guest - Jessica Conoley. A writer, coach, speaker, and founder of The Creative’s Apprentice, Jessica brings a unique perspective to the intersection of creativity and business. Dive deep with us as we unravel the mystery behind en…
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Your homepage is your virtual storefront, and its ability to capture attention and drive conversions is critical to your success. In this episode, I'm diving into the art of creating a homepage that converts and offering insights and actionable strategies to help you maximize your website's potential. There's a lot to cover in this episode! I'm dis…
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According to a survey by the Content Marketing Institute, 81% of business-to-business (B2B) marketers in North America use eBooks as a content marketing tactic. This suggests that eBooks are becoming increasingly popular among businesses as a way to connect with their audience and establish thought leadership. Have you ever thought about writing a …
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Did you know that there's a difference between a copywriter and a copy editor? In this episode, I had a conversation with Jasmine "Jae Herman", a strategic brand and marketing consultant and a copy editor with over 20 years of digital marketing experience. We talked about the difference between a copywriter and a copy editor and how a copy editor c…
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The way that you onboard clients into your business can dramatically change how they experience working with you. In this episode, I'm exploring the critical topic of client onboarding and how it can make or break your business. I delve into the key elements of effective client onboarding, including understanding client needs and goals, clear commu…
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It's been a goal of mine to grow the Strategy for Creatives Facebook group for the past two years. Facebook groups can be a powerful tool for connecting with like-minded people and turning them into clients. To help me explore this topic further, I invited Kim Dang, the founder, and CEO of Group Convert software, to share her expertise on how to co…
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In this episode I'm chatting with Dorothy Kolb, an operations and finance executive that made the transition from corporate life to running her business full-time. We know that making that leap can be scary! Dorothy talks about how she became an entrepreneur due to necessity when she was laid off and wanted to spend more time with her children. We'…
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Do you want to build a successful business that aligns with your mindset and values? It can be hard to reconcile what we hold close to our hearts with that bottom line in business. In this episode, I'm talking with Courtney Lorenz, the founder of Northern Michigan's first kombucha tea brewery, about how she built an intentional business aligned wit…
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As a business owner, staying ahead of industry trends is crucial to success. In this podcast, I'm talking about the impact of AI creative businesses and how embracing new technologies and tools can help you stay competitive. I'm jumping into specific examples of AI tools, including ChatGPT, AI art tools, and predictive analytics, and discussing how…
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The best way to grow your business is by establishing yourself as the expert in your niche. When you become the person people seek out for your knowledge, it becomes easier to turn them into clients. But how do you actually go about showing off your expertise and positioning yourself as an authority in your niche - especially when there may be a lo…
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If social media is the bain of your existence, I'm right there with you! Figuring out what to create, when to post, and what to measure seems like a never-ending guessing wheel of what might work. In this episode, I'm chatting with Social Media Strategist and owner of Next Step Social Communications, Katie Brinkley about how to create a social medi…
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Late last year we heard talks about whether the economy was headed into a recession. While it looks like most of those fears went away, the economy is still on shaky grounds. This is why it's important to consider what your business can manage if the economy takes a downturn. Marketing is traditionally one of the first things that get scaled back w…
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Running a business can be scary. Especially when we don't have anyone around us that has done it before. Fear often stops us from doing things in our businesses that can be transformative. But reconciling that fear while still pushing ourselves into new territory, is often what we need to do in order to see big changes in our business. In this epis…
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Your business' financials tell a much bigger story than you probably realize. But you have to make sure you're capturing the correct data first. Figuring out what we should be measuring in our business (because it's more than just income and expenses) can help us find out which of our services has the most significant profit margin, how much we're …
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One of the tenets of my own business is that you should find your people and create genuine connections. I'm a big believer in community building (that's why I have the Strategy for Creatives Facebook group!). Much of our business's success relies on who we know and the community we have around us. In this episode, I'm chatting with Inbal Claudio, …
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If you've been a listener for a while then you already know I have a love-hate relationship when it comes to showing up on video. The idea of dancing in a Reel or creating a video podcast just seems like SO MUCH WORK! But...I also know that video isn't going anywhere and that it should be an integral part of a successful business marketing strategy…
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Branding is so much more than a nice logo and a pretty typeface. Your brand encompasses everything your business stands for and how it shows up in the industry you're a part of. In this episode, I'm talking with Tristan Thibodeau - “The Rebel Brand Strategist”, to learn more about what differentiates a brand from others and how to create a brand th…
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When it comes to going full-time in your business, one of the scariest things (at least in the US) can be figuring out where to get health insurance. Because healthcare (for now, at least) is tied to employment, going full-time in business means navigating the often hard-to-understand world of insurance - or even forgoing it entirely and hoping for…
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Have you ever wondered if the way you are affects how you run your business? Of course it does! Our personalities affect everything we do, including how we show up in our businesses. But, learning more about your own personality can actually help you dial into ways to use your traits for success. In this episode, I'm talking with Chief Fairy Brandm…
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This is the year we scale our businesses! I'm on the scaling journey too so I wanted to have a conversation with someone who has scaled their own business successfully to find out the keys to effectively scale. In this episode I'm talking with Jan Cavelle, ex entrepreneur, author, and writer on starts ups, scale ups, and together we're breaking dow…
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Let 2023 be the year we finally get our business money right! I get it. It's hard to figure out how you should be managing your money when it comes to your business. But knowing your financials can give you so much insight into how you can better equip your business for success. In this episode, I'm joined by Michelle Mitchell, owner of Mitchell Co…
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