Facebook is removing Dynamic Creatives, replacing them with the new Flexible Ad Format. In this podcast, I’ll break down how this influences your ad strategy and how to adjust for the change to keep high performance. Watch it here: https://youtu.be/b7u07JusOzE I hope you find it helpful. If you do, consider subscribing :) Cheers, George…

Using the wrong Facebook ad objective can doom your campaign before it even starts. In this podcast, I’ll break down all six campaign objectives, explaining which ones to use, when to use them, and which to avoid so you can get the best possible results for your business. Watch it here: https://youtu.be/_qOeFheqJTQ I hope you find it helpful. If yo…

Facebook made a major update to the ad learning phase, and it changed everything about how advertisers should approach campaign optimization. In this podcast, I’ll explain what this new learning phase is, how it compares to the old one, and what adjustments you should make to your ad strategy. Watch it here: https://youtu.be/-U1qQe4UyaI I hope you …

Creatives is the new targeting... Facebook has been removing interest and lookalike targeting options, slowly forcing advertisers to go broad. This puts businesses in a hyper-competitive space where everyone is using the same broad targeting settings. So how can your ad creatives do the heavy lifting to ensure you reach the right audience? In this …

Too many advertisers waste money on YouTube ads targeting the wrong audience... I’ve personally used these three powerful YouTube ad targeting strategies to scale my own and my clients’ campaigns to multiple 7 figures per year in revenue. In this podcast, I’ll break them down and walk you through how to set them up. Watch it here: https://youtu.be/…

One of the most common questions in digital marketing is: How much should I spend on ads? & Can I afford it? In this podcast, I’ll break it down step by step using a simple budget calculator so you can determine exactly what you should be spending to get the best results possible. Watch it here: https://youtu.be/-jWIzzJsto8 I hope you find it helpf…

This brand collected over $13M in 2024 and is on track to hit $15M+ in the next couple of years with us before they exit the company. In this podcast, I’ll break down a small section of my end-of-year report with this client, highlighting YouTube’s contribution to their overall growth. Watch it here: https://youtu.be/GuGvKd1s58k I hope you find it …

This YouTube ad by Opal is a masterclass in storytelling, psychology, and direct response marketing, designed to grab attention and drive action... In this podcast, I'll break down and explain exactly why it works so well and how you can apply these strategies to your own ads. Watch it here: https://youtu.be/9sKHhZ32OUs I hope you find it helpful. …

The key to success is unstoppable, immaculate client/customer acquisition... In this podcast, I break down the exact acquisition strategies we used to generate over $6.6 million in revenue for one of our agency clients in 2023. Watch it here: https://youtu.be/jm26eZyCZmk I hope you find it helpful. If you do, consider subscribing :) Cheers, George…

This YouTube ad script framework has helped generate hundreds of thousands of dollars for our clients. In this podcast, I’ll walk you through each step with detailed examples so you can apply it to your own campaigns. Watch it here: https://youtu.be/YRwaY1W50AU I hope you find it helpful. If you do, consider subscribing :) Cheers, George…

With over 5 years of experience scaling businesses to multiple 7 figures through paid ads, I’ve run both static and video ads. In this podcast, I answer one the most crucial questions in paid advertising: 1. Should you run video ads or static image ads? 2. Which one yields the highest ROI and drives the most conversions? Watch it here: https://yout…

In this podcast, I provide a complete Meta Ads guide. I break down everything you need to know to launch, optimize, and scale your Meta ad campaigns, whether you're running ads for your own business or for clients. Watch it here: https://youtu.be/AdlusJUeIM4 I hope you find it helpful. If you do, consider subscribing :) Cheers, George…

Understanding ad attribution is critical for accurate budget allocation and scaling efficiently... In this podcast, I break down how paid ads attribution works and how you can use it to optimize your campaigns for maximum performance. Watch it here: https://youtu.be/j48gaxkOhOI I hope you find it helpful. If you do, consider subscribing :) Cheers, …

The key differentiator between winning and losing ads is the messaging and communication you're using. It's how you position your brand, craft your messaging, and engage your audience... If you're struggling with low-quality leads, inconsistent appointments, and poor client acquisition, this podcast is for you. Watch it here: https://youtu.be/CEC35…

In this podcast, I break down 4 proven tactics to lower your CPM and pay less on ad platforms, helping you maximize your ad budget and improve overall campaign efficiency. Watch it here: https://youtu.be/7O_zyr59Iq4 I hope you find it helpful. If you do, consider subscribing :) Cheers, GeorgeVon George

If you’re running paid ads and making marketing decisions based on unreliable platform data, you’re wasting ad spend... In this podcast, I provide a full demo and breakdown of Triple Whale, one of the best AI-based attribution and tracking software solutions for direct-to-consumer Shopify eCommerce brands. Watch it here: https://youtu.be/dZEUKxRr-t…

80% of an ad’s success comes from the creative... & 80% of that success comes from the hook. In this podcast, I break down the three fundamental elements every high-converting ad must have to drive more quality leads and improve campaign stability. Watch it here: https://youtu.be/9nccnlK9Ml4 I hope you find it helpful. If you do, consider subscribi…

In this podcast, I walk you through the step-by-step process of setting up a Google Search (PPC) campaign inside Google Ads Manager. I cover everything from choosing the right campaign objective to optimizing targeting, bidding, and ad structure for maximum conversions. Watch it here: https://youtu.be/E4H3u-wtOQY I hope you find it helpful. If you …

Wondering why you're struggling to keep consistency in your lead quality? These mistakes are k*lling your sales... In this podcast, I break down the five biggest mistakes businesses make when running YouTube ads and how to fix them to drive more and better leads, conversions, and sales on autopilot. Watch it here: https://youtu.be/udpXun5FKGk I hop…

In this podcast, I break down the best bidding strategies for YouTube ads to help you maximize conversions and ensure your campaigns are set up for success. Understanding the relationship between bidding and budget is crucial, as it determines how effectively your ads will scale. I explain the key principles of Target CPA and Max Conversions, highl…

In this podcast, I walk you through the step-by-step process of setting up a YouTube ad campaign inside Google Ads Manager. I'll cover everything from selecting the right campaign objective to optimizing conversion goals and bidding strategies. I will break down every crucial element for a successful setup. Watch it here: https://youtu.be/JpVlnTNwd…

While Facebook remains a strong choice for ads and simple basic advertising, it has become highly competitive, driving up costs due to limited ad space. In this podcast, I provide a comprehensive comparison between Facebook and YouTube ads, breaking down key differences and revealing why YouTube is the superior platform for scaling ad performance. …

YouTube ads are essential for brands looking to maximize reach and achieve sustainable growth at scale. In this podcast, I break down the 5 crucial reasons why your business should leverage YouTube ads. Watch it here: https://youtu.be/8EsO1eO-t1I I hope you find it helpful. If you do, consider subscribing :) Cheers, George…

We bring back co-hosts and speakers to talk about the two-year show's history and what is in store for the next yearVon George C Murray

Eric Harkins and I sit with Deb Coviello, Fractional Leader, Author, Podcast of "The Drop in CEO" and we talk about how to get a Career Portfolio, where to start, and what to look out for.Von George C Murray

Am I too old? What to do? Where do I start?Von George C Murray

• What has the post-COVID workplace taught us •A greater focus on how all leaders need to destigmatizing serious or complex mental health conditions •How can businesses & leaders shift toward building workplace structure that prevent burnoutVon George C Murray

How to put your best company foot forward What does a great on-boarding experience look like How does a company ensure that the on-boarding is just one of many great experiencesVon George C Murray

We sit with Harry Urschel, Managing Partner at Hasen Back on the following topics and more: •What should my day look like to land my next role? •How important is networking and who should I talk to? •What other factors do I need to focus on to land my next role?Von George C Murray

•Is your profile up to “snuff” •Are you projecting the way you want to land the ideal role •What are the critical factors to driving the right traffic to my profileVon George C Murray

•Managing Recognition between the 5 different generations in the workplace •What impactful one-on-one meetings with your talent gains ROI for both the employee & employer •What tools can you create/use that track and generate positive recognition that make people want to stayVon George C Murray

REVERSE THE TURNSTILE •How do we keep 5 different Generations Engaged •Who has the most impact in preventing employees from leaving •What can we do differently come this Monday to reverse the turnstileVon George C Murray

CREATING BENCH-STRENGTH /INTERNAL RECRUITMENT •Ways to prevent turnover within your department/company •Identifying Next Generation Leaders & High Potentials •Ways to engage all your employees –Brick & Motor-Hybrid-Work from HomeVon George C Murray

•Taking what we have learned thus far and apply to your team to drive productivity & engagement •Identifying and empowering your Next Generational Leaders & High Potentials to improve your business •Concepts like creating a “WAR” on your biggest business challenge that break “silos” down & improve overall work…

We sit down with Heather Lam, Partner at FranklinCovey and talk about: •Is your team/department/ company focused on the right metrics •Is more metrics better when we are not performing •As a leader what can I do to help my teamVon George C Murray

We sit down with Erik Therwanger of THINKGREAT and talk about: •Does your team/department/ company “walk the talk” •Is your team/department “All in” or is it a bit of CYA •Can your team/employees escalate with a form of support or retribution •Is there a Culture of Accountability for AllVon George C Murray

Jody O'Neil Vice President Human Resources at The Bernard Group, Inc. joins the show to help us understand "Where HR is" and what good ones are doing •Transformation from transactional to business partner •Get your HR a seat at the executive table and why •Helping leaders manage 5 different generations in the workforce…

We sit down with Steve Yakesh, President-Direct Hire & Executive Search at Versique All the leadership traits which is the best? Starting a new role how should I lead? How do I lead a hybrid workforce?Von George C Murray

We ask Scott Grausnick President at Harbinger & Associates: Are you doing enough to retain talent? Developing a Post-Pandemic Pay Strategy How will reward strategies change after Covid?Von George C Murray

Our Guest Dane Espegard-Author of the "The Dream Machine" talks about how business leaders and companies can help them get engaged with their teams and retain their talent. What is going on with this “Great Resignation”? What can I do on Monday and turn this exodus around? Preventing your best talent from leaving is simple, really. Tune in & Find o…

We talk with special guest Susan Stone, VP of Human Resource on "Where is the Trust" in business today and how it affecting turnover. Do most problems in business stem from a lack of Trust? How do you reestablish Trust when its lost? How is the Hybrid Workforce changing Trust in Business?Von George Murray / Lenny Newman / Susan Stone

The Root of all Fear- What is Holding you back? Our Special Guest Patrick Sweeney Author of: Fear as Fuel tell us to: Scare Yourself and how to use Fear as FuelVon George Murray / Lenny Newman / Patrick Sweeney

Daniel & I debate underrated movies in a court setting...see whos the best prosecutor

A Drunk Ginger with a little Q & A

This week Daniel and George talk about Father's Day, Disney and eat some spicy wings.

Ep1. Boones Farm & Creeps

All Access w/ George Roskos - a music industry podcast for artists, bands and industry professionals. In this episode, George discusses a holiday prank, celebrity deaths, lessons learned in 2016 and how they've shaped his outlook for the new year. Email feedback, questions or comments to [email protected] or tweet him @georgeroskos. George …

All Access w/ George Roskos - a music industry podcast for artists, bands and industry professionals. In this episode, we go all in on crowdfunding with Kickstarter, GoFundMe, PledgeMusic, Patreon and others. Agree? Disagree? Email feedback, questions or comments to [email protected] or tweet him @georgeroskos. George Roskos is an entrepren…

All Access w/ George Roskos - a music industry podcast for artists, bands, entrepreneurs and industry professionals. In this episode, George discusses controlling the emotion, perception and reality around money...a little different than the first two episodes. George is an entrepreneur, business owner and artist manager based in New Jersey. Email …

All Access w/ George Roskos - a music industry podcast for artists, bands and industry professionals. In this episode, George discusses the importance of understanding yourself and your business, even if you're an artist; as well as providing some thoughts on self-awareness and humility. George is an entrepreneur, business owner and artist manager …