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78: Pitch a Captivating Story for a Local Audience with Checkey Beckford (NBC 4 NY)
Manage episode 418155258 series 3264817
Inhalt bereitgestellt von Britt Klontz & Jackie Lambert, Britt Klontz, and Jackie Lambert. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Britt Klontz & Jackie Lambert, Britt Klontz, and Jackie Lambert oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Most journalists we talk to tell us they get way too many pitches. When we were told by today’s guest that she’s experiencing the opposite problem, we knew we had to investigate! Today we learn all about local news and how to identify and tell a story that captivates a local audience. Hear about 2 real stories by a local NYC non-profit (and on the flipside a mention of the all-too-many “missed opportunities”) and walk away with inspiration for how to identify a story and sharpen your own storytelling skills.
In this episode, you'll learn from a local TV journalist…
What makes a good, local news story
How newsrooms, producers, and journalists choose the stories they cover
How TV has adapted (and continues to adapt!) to a digital audience
Our guests:
Checkey Beckford is an Emmy® Award-winning reporter for NBC 4 New York. She covers breaking news and general assignment stories
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