The Product Marketing Advantage

We Do B2B

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What if mastering the deep knowledge of your product could be the key to elevating your sales team's performance and speeding up your sales cycle? In this first episode of season two the Blue Ocean B2B podcast, we chat with James Igglesden, a seasoned business owner and marketer, to explore the pivotal role of product marketers in B2B marketing.
James offers practical advice on how New Zealand businesses can bridge the gap between sales and marketing by ensuring teams deeply understand both their products and target markets.
With useful tips ranging from digital versus physical product placement to crafting customer-focused assets, this episode is packed with insights for anyone looking to sharpen their B2B marketing strategies. Tune in to uncover actionable ideas you can implement today.

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1. The Product Marketing Advantage (00:00:00)

2. Product Marketing Tools and Strategies (00:00:05)

3. Aligning Sales, Marketing, and Product Strategies (00:11:53)

4. Transitioning to International Sales Success (00:20:28)

5. Productizing Services for Market Success (00:26:46)

6. Product Marketing Strategies for Success (00:35:20)