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How to Pitch a Brand Refresh with Shannon Bayliss

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Manage episode 376713022 series 3498409
Inhalt bereitgestellt von BlueOcean | The B2B Agency. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von BlueOcean | The B2B Agency oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

Let us know your thoughts.

If you’ve got a brand refresh on the B2B marketing roadmap, this episode with Dale Koerner and Shannon Bayliss is your go-to pit stop before you think about ripping that band aid.
Here's what you'll learn:
1. Setting the Course: How to kickstart your brand refresh with a strategic roadmap.
2. Everyone in the Driver's Seat: Why hearing from your brand's founders and decision-makers is a game-changer.
3. Build Trust: Learn how to make a strong case for your brand refresh that everyone can believe in.
4. Work with Sales: Discover why teaming up with the sales crew is a smart move to make your brand work better.
5. What to Keep, What to Change: We'll help you decide what parts of your brand to keep, tweak, or redo.
6. Use Tools and Data: Explore how data and special tools can help you make smart creative choices.
7. Fact-Powered Creativity: See how facts and numbers can make your creative ideas shine.
8. Keep the Wheels Turning: Understand that a brand refresh is an ongoing journey and be prepared to adjust and improve as needed.
9. No Need to Rush: Take your time, don't hurry. Make sure your brand refresh fits your bigger plan.

Dale on LinkedIn
Shannon on LinkedIn
Subscribe
When you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.
Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you.
Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B
Let’s roll up our sleeves and take on tomorrow together.

  continue reading

Kapitel

1. How to Pitch a Brand Refresh with Shannon Bayliss (00:00:00)

2. Brand Refresh in B2B Marketing (00:00:05)

3. Brand Codes and Rebranding Importance (00:11:12)

4. Balancing Creativity, Realism, and Sales (00:21:12)

5. Growing NZ's B2B Marketing Community Together (00:33:08)

29 Episoden

Artwork
iconTeilen
 
Manage episode 376713022 series 3498409
Inhalt bereitgestellt von BlueOcean | The B2B Agency. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von BlueOcean | The B2B Agency oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

Let us know your thoughts.

If you’ve got a brand refresh on the B2B marketing roadmap, this episode with Dale Koerner and Shannon Bayliss is your go-to pit stop before you think about ripping that band aid.
Here's what you'll learn:
1. Setting the Course: How to kickstart your brand refresh with a strategic roadmap.
2. Everyone in the Driver's Seat: Why hearing from your brand's founders and decision-makers is a game-changer.
3. Build Trust: Learn how to make a strong case for your brand refresh that everyone can believe in.
4. Work with Sales: Discover why teaming up with the sales crew is a smart move to make your brand work better.
5. What to Keep, What to Change: We'll help you decide what parts of your brand to keep, tweak, or redo.
6. Use Tools and Data: Explore how data and special tools can help you make smart creative choices.
7. Fact-Powered Creativity: See how facts and numbers can make your creative ideas shine.
8. Keep the Wheels Turning: Understand that a brand refresh is an ongoing journey and be prepared to adjust and improve as needed.
9. No Need to Rush: Take your time, don't hurry. Make sure your brand refresh fits your bigger plan.

Dale on LinkedIn
Shannon on LinkedIn
Subscribe
When you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.
Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you.
Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B
Let’s roll up our sleeves and take on tomorrow together.

  continue reading

Kapitel

1. How to Pitch a Brand Refresh with Shannon Bayliss (00:00:00)

2. Brand Refresh in B2B Marketing (00:00:05)

3. Brand Codes and Rebranding Importance (00:11:12)

4. Balancing Creativity, Realism, and Sales (00:21:12)

5. Growing NZ's B2B Marketing Community Together (00:33:08)

29 Episoden

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