EP 19. Customer Empathy; Unleashing The Marketer's Superpower

We Do B2B

How do we apply our 💥superpower of empathy💥 in the marketing mix?
Pull up a chair and get comfortable for *Storytelling Time* as we join Korey Rubenstein, a 'pracademic' bridging academic theory with real-world B2B marketing practices.
In this discussion, Korey, a University of Waikato lecturer and KiwiSaaS community director, emphasises the powerful mix of creativity and strategy that emerging marketers can offer.
Discover how storytelling, from ancient times to the silent film era, shapes marketing narratives that captivate audiences, enhance memory retention, and influence decisions. Korey highlights the enduring power of storytelling in connecting with B2B customers, demonstrating that it's not just about the product but the compelling story behind it.
The conversation wraps up by revealing how empathy and personal connections create sustainable competitive advantages, debunking the stereotype of stoic decision-makers and showcasing the transformative impact of customer-driven thinking.
Connect with Korey on LinkedIn:
https://www.linkedin.com/in/korey-rubenstein/
Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/
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Kapitel

1. EP 19. Customer Empathy; Unleashing The Marketer's Superpower (00:00:00)

2. B2B Marketing Education and Awareness (00:00:05)

3. Importance of Storytelling in Marketing (00:12:33)

4. Creating Sustainable Competitive Advantage in B2B (00:18:22)

5. The Power of Brand and Empathy (00:30:48)