It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Inhalt bereitgestellt von VO School and Jamie Muffett. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von VO School and Jamie Muffett oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
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Episode 43 - Marketing In The Social Era
MP3•Episode-Home
Manage episode 232504358 series 1601234
Inhalt bereitgestellt von VO School and Jamie Muffett. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von VO School and Jamie Muffett oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
For more information, visit: https://www.voschoolpodcast.com This weeks VO School Podcast doesn’t contain a lot of VO chat, but we do discuss something that affects all voiceover actors - the future of advertising! In the week that SAG-AFTRA presents it’s new look commercial contract it seems fitting that we discuss modern marketing methods and how this will affect voice actors. The title of this weeks episode is ‘Marketing in the Social Era’, which is lovingly stolen from the website of ‘Truly’ a company who’s goal is to deliver Insights-driven strategies for the digital era. Truly CEO Tara Hunt and COO Carlos Pacheco join me on the podcast! Tara Hunt has over 19 years experience in market research and strategy on both client and agency side. She is an author of one of the first books published internationally on how the social web is changing marketing [The Whuffie Factor: 2009]. She’s been quoted in dozens books and articles, spoken at over 150 conferences, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company. Carlos Pacheco has over 17 years experience in marketing optimization, audience development, and paid media strategy. He spent the first 13 years of his career on the agency side at Cossette and Touché! Media working on national brand campaigns.
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continue reading
80 Episoden
MP3•Episode-Home
Manage episode 232504358 series 1601234
Inhalt bereitgestellt von VO School and Jamie Muffett. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von VO School and Jamie Muffett oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
For more information, visit: https://www.voschoolpodcast.com This weeks VO School Podcast doesn’t contain a lot of VO chat, but we do discuss something that affects all voiceover actors - the future of advertising! In the week that SAG-AFTRA presents it’s new look commercial contract it seems fitting that we discuss modern marketing methods and how this will affect voice actors. The title of this weeks episode is ‘Marketing in the Social Era’, which is lovingly stolen from the website of ‘Truly’ a company who’s goal is to deliver Insights-driven strategies for the digital era. Truly CEO Tara Hunt and COO Carlos Pacheco join me on the podcast! Tara Hunt has over 19 years experience in market research and strategy on both client and agency side. She is an author of one of the first books published internationally on how the social web is changing marketing [The Whuffie Factor: 2009]. She’s been quoted in dozens books and articles, spoken at over 150 conferences, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company. Carlos Pacheco has over 17 years experience in marketing optimization, audience development, and paid media strategy. He spent the first 13 years of his career on the agency side at Cossette and Touché! Media working on national brand campaigns.
…
continue reading
80 Episoden
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