Artwork

Inhalt bereitgestellt von Brandie peters. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Brandie peters oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Player FM - Podcast-App
Gehen Sie mit der App Player FM offline!

E6: Low engagement? More content IS not the answer!

22:41
 
Teilen
 

Manage episode 312043883 series 3218044
Inhalt bereitgestellt von Brandie peters. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Brandie peters oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

Have you been frustrated by low engagement rates on the content that you are producing for your marketing? Simply creating MORE CONTENT is not the solution.
Many people get caught on the content treadmill, chasing engagements - and thinking the way to increase their visibility through social marketing is just to produce more and more. However, because the content space is saturated ( lots of people are doing this ) AND because this can also be a time consuming activity with low return, the better strategy might be to actually pull back on the amount of content you are creating. In this episode I talk about a client I had, who was "going live on Facebook" every single day. AND because they weren't looking at their insights they never realized that NOBODY ( 12 people out of their 800 person ) Facebook group were seeing their posts. They had been doing this not just for a few weeks but for almost two years!!! And Facebook was not showing their posts to majority of people in their group.
I also get into the two ingredients that I personally believe make for a successful social media audience with ongoing growth. Visibility & Connection. I share why you shouldn't worry so much about audience size ( or number of followers ) and why content creation is the easy part.
I bring up the "if the tree falls in the woods" conundrum that a lot of content creators face - I also give some helpful pointers on what you can do to start getting more engagement on your content and leverage your time spent producing content better by repurposing the content that you create.
Are you new? Start here:
Grab my 325 post ideas FREEBIE
Join the community to talk to me about this episode.
Follow me on Instagram

  continue reading

26 Episoden

Artwork
iconTeilen
 
Manage episode 312043883 series 3218044
Inhalt bereitgestellt von Brandie peters. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Brandie peters oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

Have you been frustrated by low engagement rates on the content that you are producing for your marketing? Simply creating MORE CONTENT is not the solution.
Many people get caught on the content treadmill, chasing engagements - and thinking the way to increase their visibility through social marketing is just to produce more and more. However, because the content space is saturated ( lots of people are doing this ) AND because this can also be a time consuming activity with low return, the better strategy might be to actually pull back on the amount of content you are creating. In this episode I talk about a client I had, who was "going live on Facebook" every single day. AND because they weren't looking at their insights they never realized that NOBODY ( 12 people out of their 800 person ) Facebook group were seeing their posts. They had been doing this not just for a few weeks but for almost two years!!! And Facebook was not showing their posts to majority of people in their group.
I also get into the two ingredients that I personally believe make for a successful social media audience with ongoing growth. Visibility & Connection. I share why you shouldn't worry so much about audience size ( or number of followers ) and why content creation is the easy part.
I bring up the "if the tree falls in the woods" conundrum that a lot of content creators face - I also give some helpful pointers on what you can do to start getting more engagement on your content and leverage your time spent producing content better by repurposing the content that you create.
Are you new? Start here:
Grab my 325 post ideas FREEBIE
Join the community to talk to me about this episode.
Follow me on Instagram

  continue reading

26 Episoden

Wszystkie odcinki

×
 
Loading …

Willkommen auf Player FM!

Player FM scannt gerade das Web nach Podcasts mit hoher Qualität, die du genießen kannst. Es ist die beste Podcast-App und funktioniert auf Android, iPhone und im Web. Melde dich an, um Abos geräteübergreifend zu synchronisieren.

 

Kurzanleitung