Artwork

Inhalt bereitgestellt von Brandie peters. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Brandie peters oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Player FM - Podcast-App
Gehen Sie mit der App Player FM offline!

E26: Why posting "high value" content doesn't work...

16:19
 
Teilen
 

Manage episode 312043863 series 3218044
Inhalt bereitgestellt von Brandie peters. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Brandie peters oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

After a brief hiatus from posting Podcast episodes I am back. In this episode I talk about the advice to post "High Value Content" on your social media in order to attract your audience. I am personally guilty of spending many years, going organic methods alone, and posting what I believed was high value content on my Facebook profile, Instagram. In fact, if there is a place to put lengthy content - I have put it there. I published posts on LinkedIn and Medium. I also did a lot of webinars and live video content over my 8 years online.
However, the advice to just create content and you will automatically be discovered is rampant and ultimately misleading. And the reason why it doesn't actually work: writing lengthy informative posts is pretty simple: people have short attention spans. Not to mention the fact that ever since Gary Vaynerchuk started telling people to produce massive amounts of content, his influence has led to everyone and their pet cat producing massive amounts of content - and now audiences are being flooded every day with what is supposed to be "high value" but in the end it is just noise.
In this video I talk about my switch in 2019 to posting more casually and using memes and shorter posts to get attention. I also talk about where ads come in and how you should be using shorter content pieces to build your audience and longer content pieces to establish your expertise. It isn't that I don't think that high value content doesn't have it's place, it is just that people need a reason to pay attention first. Ever since I switched my own content strategy I have experience a lot more growth on my profiles and I have freed up a lot more time for myself. I have also started selling more of my courses which is awesome because now I am actually being paid for the "value" rather than just putting it up on Facebook and Instagram for Free.
Grab 325 engaging posts for your page or group:

https://brandiepeters.ca/325post-ideas/

Follow on IG

https://www.instagram.com/brandiepeters_

Visit my website: https://bpcreativemarketing.com/

  continue reading

26 Episoden

Artwork
iconTeilen
 
Manage episode 312043863 series 3218044
Inhalt bereitgestellt von Brandie peters. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Brandie peters oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

After a brief hiatus from posting Podcast episodes I am back. In this episode I talk about the advice to post "High Value Content" on your social media in order to attract your audience. I am personally guilty of spending many years, going organic methods alone, and posting what I believed was high value content on my Facebook profile, Instagram. In fact, if there is a place to put lengthy content - I have put it there. I published posts on LinkedIn and Medium. I also did a lot of webinars and live video content over my 8 years online.
However, the advice to just create content and you will automatically be discovered is rampant and ultimately misleading. And the reason why it doesn't actually work: writing lengthy informative posts is pretty simple: people have short attention spans. Not to mention the fact that ever since Gary Vaynerchuk started telling people to produce massive amounts of content, his influence has led to everyone and their pet cat producing massive amounts of content - and now audiences are being flooded every day with what is supposed to be "high value" but in the end it is just noise.
In this video I talk about my switch in 2019 to posting more casually and using memes and shorter posts to get attention. I also talk about where ads come in and how you should be using shorter content pieces to build your audience and longer content pieces to establish your expertise. It isn't that I don't think that high value content doesn't have it's place, it is just that people need a reason to pay attention first. Ever since I switched my own content strategy I have experience a lot more growth on my profiles and I have freed up a lot more time for myself. I have also started selling more of my courses which is awesome because now I am actually being paid for the "value" rather than just putting it up on Facebook and Instagram for Free.
Grab 325 engaging posts for your page or group:

https://brandiepeters.ca/325post-ideas/

Follow on IG

https://www.instagram.com/brandiepeters_

Visit my website: https://bpcreativemarketing.com/

  continue reading

26 Episoden

Wszystkie odcinki

×
 
Loading …

Willkommen auf Player FM!

Player FM scannt gerade das Web nach Podcasts mit hoher Qualität, die du genießen kannst. Es ist die beste Podcast-App und funktioniert auf Android, iPhone und im Web. Melde dich an, um Abos geräteübergreifend zu synchronisieren.

 

Kurzanleitung