How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Inhalt bereitgestellt von Chris Daigle. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Chris Daigle oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Ähnelt Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
Intercom
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On The Ticket, you'll hear Intercom's Customer Support team in conversation with the customer service leaders, renowned customer experience thinkers, and influential authors who are shaping the field of customer support. Follow The Ticket to get the weekly episodes and sign up for our twice-monthly newsletter bursting with all the insights, trends, tips, and assets your team needs to embrace the future of customer service. https://www.intercom.com/blog/newsletter 🏠 www.intercom.com
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Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
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The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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63: Using AI for Content, Analytics, and SEO with Debra Andrews
Manage episode 496985039 series 3546066
Inhalt bereitgestellt von Chris Daigle. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Chris Daigle oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Chris Daigle dives into an insightful conversation with Debra Andrews, President of Marketri, a strategic B2B marketing consultancy. Debra shares how her team has adopted AI over the past two years—starting with content creation and evolving into analytics, client communications, and even generative engine optimization (AIO). Learn how Marketri builds trust with clients by transparently integrating AI into strategy while maintaining originality and credibility. Debra offers practical steps for teams starting their AI journey, including tools, workflows, and how to balance experimentation with client expectations. A must-listen for marketers, consultants, and any business leader trying to operationalize AI.
🔎 Find Out More About Debra Andrews and Marketri:
https://www.marketri.com
https://www.linkedin.com/in/marketridebbieandrews/
🛠 AI Tools and Resources Mentioned in This Episode:
ChatGPT ➡ https://openai.com/chatgpt
Gemini ➡ https://gemini.google.com
Claude ➡ https://claude.ai
Perplexity ➡ https://www.perplexity.ai
Scrunch AI ➡ https://www.scrunchai.com
Revere AI ➡ https://www.revere.ai
Databox ➡ https://databox.com
SEM Rush ➡ https://www.semrush.com
Click Data ➡ https://www.clickdata.com
Marketing AI Institute ➡ https://www.marketingaiinstitute.com
Ideogram ➡ https://ideogram.ai
Chapters:
00:00 - Introduction to Debra Andrews and Marketri
02:00 - How Clients React to AI in Marketing
04:15 - Starting the AI Journey: Education and Use Cases
07:10 - Early Wins with Content Generation Tools
10:45 - Lessons Learned: How to Do Content Right
13:55 - What Didn’t Work: Images, Analytics, and More
17:00 - New SEO Challenges and AIO Strategy Shifts
21:00 - Tools for Generative Engine Optimization
25:30 - Driving Trust Through Reviews and PR
30:00 - Change Management, Team Buy-In, and Final Advice
🔸 Be sure to download this week's Smartcut: https://smartcuts.io/63
And check out the related prompts at: https://PromptVault.studio
69 Episoden
63: Using AI for Content, Analytics, and SEO with Debra Andrews
Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
Teilen
Manage episode 496985039 series 3546066
Inhalt bereitgestellt von Chris Daigle. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Chris Daigle oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Chris Daigle dives into an insightful conversation with Debra Andrews, President of Marketri, a strategic B2B marketing consultancy. Debra shares how her team has adopted AI over the past two years—starting with content creation and evolving into analytics, client communications, and even generative engine optimization (AIO). Learn how Marketri builds trust with clients by transparently integrating AI into strategy while maintaining originality and credibility. Debra offers practical steps for teams starting their AI journey, including tools, workflows, and how to balance experimentation with client expectations. A must-listen for marketers, consultants, and any business leader trying to operationalize AI.
🔎 Find Out More About Debra Andrews and Marketri:
https://www.marketri.com
https://www.linkedin.com/in/marketridebbieandrews/
🛠 AI Tools and Resources Mentioned in This Episode:
ChatGPT ➡ https://openai.com/chatgpt
Gemini ➡ https://gemini.google.com
Claude ➡ https://claude.ai
Perplexity ➡ https://www.perplexity.ai
Scrunch AI ➡ https://www.scrunchai.com
Revere AI ➡ https://www.revere.ai
Databox ➡ https://databox.com
SEM Rush ➡ https://www.semrush.com
Click Data ➡ https://www.clickdata.com
Marketing AI Institute ➡ https://www.marketingaiinstitute.com
Ideogram ➡ https://ideogram.ai
Chapters:
00:00 - Introduction to Debra Andrews and Marketri
02:00 - How Clients React to AI in Marketing
04:15 - Starting the AI Journey: Education and Use Cases
07:10 - Early Wins with Content Generation Tools
10:45 - Lessons Learned: How to Do Content Right
13:55 - What Didn’t Work: Images, Analytics, and More
17:00 - New SEO Challenges and AIO Strategy Shifts
21:00 - Tools for Generative Engine Optimization
25:30 - Driving Trust Through Reviews and PR
30:00 - Change Management, Team Buy-In, and Final Advice
🔸 Be sure to download this week's Smartcut: https://smartcuts.io/63
And check out the related prompts at: https://PromptVault.studio
69 Episoden
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Ähnelt Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
1
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
Intercom
1k474
On The Ticket, you'll hear Intercom's Customer Support team in conversation with the customer service leaders, renowned customer experience thinkers, and influential authors who are shaping the field of customer support. Follow The Ticket to get the weekly episodes and sign up for our twice-monthly newsletter bursting with all the insights, trends, tips, and assets your team needs to embrace the future of customer service. https://www.intercom.com/blog/newsletter 🏠 www.intercom.com
…
continue reading
Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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