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UN 330 - IJRM. Color Complexity & Social Media Engagement.
Manage episode 438264755 series 1254976
Inhalt bereitgestellt von Gabriella Mirabelli. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Gabriella Mirabelli oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Social media platforms are essential tools for marketers interested in connecting with their audiences, but capturing users' attention and fostering engagement can be challenging. In today’s interview Vamsi Kanuri, the Viola D. Hank Associate Professor of Marketing at Notre Dame's Mendoza College of Business, shared valuable insights from research he and his colleagues conducted and published recently in the International Journal of Research in Marketing. This work examines how color complexity in images can significantly impact user engagement on social media platforms.
110 Episoden
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Manage episode 438264755 series 1254976
Inhalt bereitgestellt von Gabriella Mirabelli. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Gabriella Mirabelli oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Social media platforms are essential tools for marketers interested in connecting with their audiences, but capturing users' attention and fostering engagement can be challenging. In today’s interview Vamsi Kanuri, the Viola D. Hank Associate Professor of Marketing at Notre Dame's Mendoza College of Business, shared valuable insights from research he and his colleagues conducted and published recently in the International Journal of Research in Marketing. This work examines how color complexity in images can significantly impact user engagement on social media platforms.
110 Episoden
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