Brand Storytelling: How Companies Can Do Well by Doing Good With Amanda Brinkman

Up Arrow Podcast

Amanda Brinkman is the CEO of Sunshine Studios, which focuses on transformative brand storytelling. She is a seasoned producer, filmmaker, branding expert, and keynote speaker. Amanda has served in C-level roles in major corporations and has been the driving force behind the successful Hulu series Small Business Revolution, which ran for six seasons and garnered multiple Emmy nominations. A champion of women's achievements in business, Amanda has won numerous awards and is passionate about guiding others to identify their superpowers to create a positive change in the world.

In this episode…

Many are caught in the pursuit of a purpose so grand that it impedes their daily objectives. Aligning your personal purpose with your career can lead to feelings of confusion and uncertainty. How can you combine your professional ambitions with your desire to create a positive impact?

Amanda Brinkman addresses this struggle, having integrated meaningful work into the brand space and built a business around impactful storytelling. She emphasizes the importance of recognizing your core strengths and superpowers and aligning them with your career for a fulfilling and purpose-led life. Genuinely connecting with an audience requires translating your purpose into actionable brand storytelling by leading with authenticity. You can then employ metrics to track the engagement and reach of your efforts.

In this episode of the Up Arrow Podcast with William Harris, Amanda Brinkman, the CEO of Sunshine Studios, talks about translating personal purpose into professional excellence. Amanda also touches on overcoming purpose paralysis, integrating service into life, and building a career that harmonizes achievement with altruism.