Data Protection - How to navigate Data in the tides of GDPR | Siobhan Solberg

UNF#CK YOUR DATA

There few things that send (marketing) analysts shivers down their spine line the dreaded GDPR. The European archenemy of data people. But why is something like the GDPR even necessary and how can we handle it without burning our fingers? In this weeks episode your host Christian Krug interviews Siobhan Solberg, Data Protection Consultant at Raze on this hot topic.

Many people especially in Europe know this: You want to get something signed or book a service or an appointment and you get immediately handed a formular for giving consent to data storage. Let’s face it – it’s terribly annoying. Since the introduction of the GDPR those consent sheets are everywhere.

Interestingly, this wouldn’t always be required and was not intended by the regulation at all. This bill was made to protect people’s data from misuse and not to annoy them with more paperwork. Unfortunately, some people didn’t bother to read it properly or prefer to play it save, as written consent is the fallback solution.

But why is that data protection even necessary? Because businesses developed a habit of doing shady things with our data. And some data is so crucial that it’s protection is required to keep people save from dire consequences.

The not so dramatics things include personalized advertisements. Where this might be ok for adults, young people can be influences more easily and thus require more protection.

Also when crossing cultural borders, some data suddenly goes from harmless to life-threatening, if shared with the wrong people. If you live in a very liberal area orientation or ethnicity might not play a role. In certain regions all of a sudden people can face severe consequences if those information is shared all to openly.

And to protect people and their data from potential misuse the GDPR was designed. In itself it is nothing bad, and scaring people with huge fines surely didn’t help. So if we manage to get better grasp on the potential power of data and see why it should be protected we might see more manageable implementations of that bill.

▬▬▬▬▬▬ Profiles: ▬▬▬▬

Zum LinkedIn-Profil von Siobhan: https://www.linkedin.com/in/siobhans/

Christian at LinkedIn: https://www.linkedin.com/in/christian-krug/

Unf*ck Your Data at Linkedin: https://www.linkedin.com/company/unfck-your-data

▬▬▬▬▬▬ Book recommendation: ▬▬▬▬

Siobhan book recommendation: Pippi Longstocking – Astrid Lindgren

The “UYD” bookshelf at Melena’s store: https://gunzenhausen.buchhandlung.de/unfuckyourdata

▬▬▬▬▬▬ Where to find UN#CK YOUR DATA: ▬▬▬▬

Podcast at Spotify: https://open.spotify.com/show/6Ow7ySMbgnir27etMYkpxT?si=dc0fd2b3c6454bfa

Podcast at iTunes: https://podcasts.apple.com/de/podcast/unf-ck-your-data/id1673832019

Podcast at Deezer: https://deezer.page.link/FnT5kRSjf2k54iib6

UYD at Youtube: https://www.youtube.com/@unfckyourdata

▬▬▬▬▬▬ Contact: ▬▬▬▬

E-Mail: [email protected]

▬▬▬▬▬▬ Timestamps: ▬▬▬▬▬▬▬▬▬▬▬▬▬

00:00 Understanding GDPR: The Basics

03:08 The Shift from BI to Data Protection

06:06 The Spirit of GDPR: Respecting User Data

08:56 Challenges in Data Respect and User Consent

11:49 Data Collection: Purpose and Legal Basis

14:53 Navigating Sensitive Data and Consent

18:00 The Misconceptions of Consent in Data Processing

20:59 Real-World Implications of Data Usage

24:06 The Balance of Benefits and Risks in Data Collection

29:15 Cultural Perspectives on Teenage Pregnancy

30:58 Data Profiling and Its Risks

32:22 The Intersection of Data Security and Privacy

34:21 The Impact of Targeted Advertising

36:21 Sensitive Data in the Adult Industry

38:59 Cultural Sensitivity and Data Privacy

40:46 Respecting Data and Privacy Regulations

42:31 The Privacy Paradox and Consumer Behavior

50:39 The Future of Data Protection and Respect

53:55 Final Thoughts and Recommendations