Ep. 73: Finding Business Harmony by Embracing Your Authenticity | Expert Guest Lisa Aranas

Tiny Marketing: Marketing strategies and systems for B2B service business founders.

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We're continuing our branding series and diving into the importance of authenticity in your brand.
Discover the transformative power of aligning business with your true self! Dive into our candid chat as we explore the magnetic allure of authenticity—how it attracts the right clients and repels the wrong ones. Learn from our journey through personal healing to ignite professional growth. Trust your gut, embrace intuition, and share this journey with others.
Biggest Takeaways:

1. Align with Authenticity: Prioritize aligning your business with your core values. Use authentic marketing to attract suitable clients and repel those who aren’t a good fit, enhancing both satisfaction and sustainability.
2. Listen to Your Intuition: Emphasize the importance of trusting your intuition in decision-making. This ensures your business choices resonate with your true self, boosting both satisfaction and effectiveness.
3. Overcome Fear of Rejection: Address and overcome the fear of being disliked. By being true to yourself, you naturally attract the right opportunities and relationships, which are crucial for both personal and professional growth.
4. Apply Therapeutic Insights: Leverage insights from therapy to break through personal and professional barriers. These lessons help align your business operations more closely with your personal development, leading to improved business outcomes.
5. Focus on Energy and Healing: Consider the energy you invest in your business and ensure it aligns with your authentic self. Explore therapies like somatic work to deepen self-understanding and healing, enhancing your business relationships and practices.

Meet Lisa Aranas
Lisa Aranas, JD, LCPC, is a Life Coach and Licensed Clinical Professional Counselor. She is also a certified divorce and custody mediator, personal trainer, and holistic nutritionist.
Lisa has an MA in Family Counseling from Northeastern Illinois University and a JD in family Law from Loyola University Chicago School of Law.
For the past 20 years, she has devoted herself to doing what she loves best—bringing harmony and happiness to anyone whose life she can touch.
Website

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Kapitel

1. Building an Aligned Business (00:00:00)

2. Rediscovering Authentic Self Through Therapy (00:04:57)

3. Healing and Authenticity in Business (00:10:33)

4. Empowering Business Direction (00:27:53)