Ep 65: Mastering Influencer Collaborations and Promotion Strategies for Impactful Marketing Events | Expert Guest Lindsay McGuire, Goldcast

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Join Sarah Noel Block and Lindsay McGuire as they unveil the secrets to event marketing success. Discover how to entice top influencers, transform your virtual events, and forge lasting partnerships that propel your business forward. Learn to craft irresistible pitches, nurture valuable connections, and showcase your event's success to attract future speakers. Tune in for a masterclass in marketing efficiency and impact, without the burnout. Don't miss out—listen now!
Key Takeaways:

1. Value and Benefit: Clearly communicate the value and benefit to influencers when asking for their time, as time is valuable, especially when approaching strangers.
2. Building Relationships: Building relationships with influencers can sustain and grow your business, as it can lead to consistent leads and income.
3. Pitching Influencers: When pitching influencers to speak at your events, be prepared, polished, and put together. Create a pitch deck and synopsis of your show, highlighting the benefits for the speaker.
4. Speaker Incentives: Offer incentives to speakers, such as backlinks, the ability to pitch, and speaker gifts, to make it more enticing for them to participate.
5. Referrals: After a guest has appeared on your show, ask them for referrals of other potential guests, as this can lead to warm introductions and new guests for your show.

Meet Lindsey:
As the Associate Director of Content & Campaigns at Goldcast, my days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue driving channels. Head over to goldcast.io to learn more about how events can be a powerful brand and business growth driver, from webinars and ongoing series to summits and conferences.
Resources:
Content Lab
Masterclass
Content Repurposing with AI

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Kapitel

1. Influencer Event Collaboration Strategy Tips (00:00:00)

2. Building Relationships Through Virtual Events (00:05:08)

3. Guest Outreach and Show Promotion Strategies (00:10:50)

4. Promotion for Marketing Content (00:21:40)