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Automotive Discussions: Part 1 presented by Pandora
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As the business of automotive continues to restart across the country, ThinkLA has created a set of webinars that will tee up to this year’s Automotive Summit on Oct. 21. 2020. These hour-long sessions will discuss how marketing, media, and data will help automakers drive their business forward through unprecedented times in the automotive industry.
Our first Automotive Discussions session took place on Aug. 11 as moderators Randall McAdory (Pandora VP, Head of Industry, Automotive) and Joe Kyriakoza (IHS Markit VP, General Manager Automotive Marketing Services) sat down with industry experts to discuss how strategies around media, data, and marketing are being used to help automakers thrive in a rapidly changing auto industry.
Speakers:
• Jim Helberg, EVP/Chief Media Officer, RPA
• Joe Kyriakoza, VP and General Manager, Polk Automotive Data, IHS Markit
• Randall W. McAdory, VP, Head of Industry, Automotive, Pandora
• Andela Zepeda, Chief Marketing Officer, Hyundai Motor America
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