SPOS #813 - Sucharita Kodali On The Future Of Retail And Consumer Behavior

Thinking With Mitch Joel

Welcome to episode #813 of Six Pixels of Separation.

Here it is: Six Pixels of Separation - Episode #813 - Host: Mitch Joel. When I think of retail and the state of eCommerce, I'm always curious what Sucharita Kodali is thinking. As Vice President and Principal Analyst at Forrester, Sucharita is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. In her research (you can get a taste of it right here), Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Sucharita holds a B.A. in economics from Harvard University and an M.B.A. from the Stanford Graduate School of Business. Enjoy the conversation...

• Running time: 1:00:07.
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• This week's music: David Usher 'St. Lawrence River'.