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Getting Results from Instagram | Shelby Lehman
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Getting Results from Instagram is what every real estate agent wants. Yet, all too often, agents waste lots of time and get lackluster results. In this episode Shelby offers principles, strategies and tactics to help you get results.
Here are some of the gems that she shared:
1. People are on Instagram; therefore, you need to be there as well.
2. Real estate is a relationship business. Therefore, Instagram must be about building relationships. If your strategies and tactics are not building relationships and getting you appointments, then you are not doing it right.
3. You must be intentional. Having a business plan and knowing how Instagram plays into that will guide your actions.
4. At minimum you need an Instagram Business page, not a personal page. What’s even preferred above the business account is the Instagram Creator Suite, which gives you more analytics and tools.
5. More important than what you can learn about Instagram algorithms is what you can learn about your clients and target audience.
6. The best way to get engagement is to engage with those that you follow. Be engaging and get engagement.
7. When it comes to Reels, use it if it fits within your overall business plan and strategy but don’t let it throw you off your plan.
8. If you feel overwhelmed, don’t be. There’s no requirement of how often you should be posting on your feed. Weekly works just fine. Prioritizing engaging with others and creating Stories that invite engagement matters more.
Many more nuggets were offered up in this episode. Above all, I would encourage you to follow Shelby on IG, @marketingforrealtors.
Additional Resources:
Follow me on:
Instagram: @marketingforrealtors
Facebook: https://www.facebook.com/Shelby13
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