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Marketing Funnels 101
Manage episode 435056811 series 3552135
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As a wellness creator, you excel at helping people live healthier, more fulfilling lifestyles. However, running and marketing an online business requires a very different set of skills. One of the concepts that you must understand is the marketing funnel. It's a term tossed around the marketing world, but so few actually understand it. Simply put, a marketing funnel describes your customer's journey with you from first discovering you to purchasing from you.
In today’s episode, we delve into the first and widest part of that funnel, exploring top-of-funnel strategies to engage with a new audience, attract new customers, and generate awareness and interest in your brand. Join us as we define key concepts, highlight common mistakes to avoid, and debunk typical marketing funnel myths.
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