11 Open House Alternatives To Keep the Leads Flowing In Your Real Estate Business

The Weekly Boost

In the last year real estate professionals across the country have had to find new ways to adapt to their way of doing business.

The good news is technology has made it easier to go through a lot of the home-buying process virtually using tools like Zoom, FaceTime, Facebook Live and more.

But that also means losing out on what was once a great lead source: open houses.

With grand open houses being a thing of the past (at least for now) due to Covid and with listing inventory at all time lows, this episode is dedicated to sharing 11 high impact strategies for keeping the leads flowing in your real estate business and creating new buyer and listing opportunities in 2021 and beyond.

Show-notes:

• Shoot high quality videos that tell a story and advertise them at the top of the funnel
• Purchase phone numbers and emails for the neighborhood and make those circle prospecting calls
• Setup a text code sign rider for showing appointments via Calendly (a.k.a. the “24/7 Open House”)
• Create Facebook Lead ads to generate high-quality buyer leads from your listings
• Create an automated postcard campaign to send to homeowners in the farm around your listing
• Put your clients into Homebot and follow up using these follow up scripts
• Create case studies out of those scenarios where you helped someone sell and buy at the same time and share it with your database
• Create seller seminars targeting seniors but don’t call it a “seller seminar,” call it an Estate Planning Event
• Ask “How has Covid and the last year of the pandemic changed the way you feel about your home?”
• Create ad campaigns to reach first-time home buyers
• Record YouTube Live’s to demonstrate your local market knowledge and expertise

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