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#53 - The Tension of Getting Started: Engineering Your Offer & Services in a Crowded Marketplace
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In this episode of TWC Talks, Taylor Welch and Mike Walker delve into the nuances of initiating endeavors in a competitive business landscape. Commencing with New Year greetings, the hosts, Mike and Taylor Welch, reflect on the challenges and opportunities of the upcoming year. Focusing on the central theme of getting started, the conversation unfolds to address the hesitations and decision-making dilemmas individuals face in bringing new offers to the market. They also emphasize the relevance of this topic for both seasoned entrepreneurs and those contemplating a fresh start in the business world.
Inside the episode, Taylor and Mike share insights on the traps of overthinking, the importance of decisive action, and the role of self-belief in garnering market acceptance. They touch upon the concept of innovators telling the market what it wants, emphasizing the value of visionary thinking. Additionally, our hosts explore the significance of aligning one's offerings with market demands and maintaining clarity about the core value proposition. This episode concludes with a reminder to eschew over-reliance on formulas and tactics, advocating for the power of decisive, intentional action in the entrepreneurial journey.
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OVERVIEW:
- (01:22) The tension of getting started
- (02:44) Overcoming resistance
- (04:08) New Year, New Business
- (06:11) Investing time to see it through
- (07:55) Looping and instant gratification
- (09:28) The beauty of imperfect offerings
- (13:11) Understanding the market's needs
- (15:06) Hit and miss, research, and invention
- (17:07) Trust your gut and intuition
- (20:58) Understanding what you're selling
- (22:46) Just move, avoid analysis paralysis
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