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The Art of High-Intent Keyword Targeting With Scott Gelber
Manage episode 461054321 series 3458098
Inhalt bereitgestellt von [email protected] (Jeremy Rivera) and Jeremy Rivera. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von [email protected] (Jeremy Rivera) and Jeremy Rivera oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Jeremy Rivera and Scott Gelber delve into the complexities of B2B SaaS marketing, offering valuable lessons for companies in the SaaS space. Scott, founder of SRG Marketing, shares his expertise on generating qualified leads through Google Ads, particularly for specialized software solutions.
The discussion covers essential strategies for marketing niche B2B products, from optimizing landing pages to leveraging competitor insights. They explore the possible change in workflow between SEO and PPC campaigns, the critical role of data analysis in measuring success, and effective approaches to nurturing leads through targeted email marketing. Their conversation provides practical insights for SaaS companies looking to enhance their digital marketing effectiveness while maintaining focus on quality over quantity in lead generation.
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