Rethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41

The Typecast: Grow Your Art Business

In this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer.

Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He also gives us a sneak peek into his future ventures and offers some insight into how he has navigated the type design market.

All that and more when you listen to this episode:

• Strategies for making passive income through designing fonts

• Harbor’s unique approach to pricing typefaces

• Understanding your target audience and designing with them in mind

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Connect with our guest:

Instagram:pizza_water

Website: thebestgraphicdesignerintheworld.com

LinkedIn: Harbor (Pizza Water) Bickmore

Youtube: Harbor Bickmore

Mentioned in this episode:

• Tom Cunningham

• Brian Collins

• Stefan Sagmeister

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Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!