Marketing Your Training

The Training Design Podcast

In this episode, Sheridan Webb teams up with social media expert Karen Cureton and online business strategist Becs McNeill to tackle the feeling that marketing is a "dirty word" in the training industry.

If you're looking to attract and engage your audience more effectively, this episode is full of gems.

And it's not just for freelancers! Internal L&D teams need to persuade people to complete training and enrol on courses too.

Sheridan, Karen, and Becs talk about the power of clear communication, why it’s important to focus on outcomes rather than just objectives, and how to simplify your marketing without losing its impact.

They share strategies for crafting personalized marketing messages that really stand out, using social proof to your advantage, and building your customer relationships to encourage people to engage and commit.

If you’re a training professional or freelancer wanting to step up your marketing game, this episode is packed with practical advice.

Learn how to turn marketing from a dreaded chore into a powerful tool that not only grabs attention but keeps it.

🎧 Give it a listen and share in the comments—what’s been your biggest marketing challenge in the training profession?

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Connect with Sheridan on LinkedIn https://www.linkedin.com/in/trainingdesigner/

Episode specific

Connect with Karen on LinkedIn https://www.linkedin.com/in/karencuretontraining/

Visit her website: https://curetonconsulting.co.uk/contact/

Enroll on the Social Media for Trainers Programme https://curetonconsulting.co.uk/services/social-media-for-trainers/

Connect with Becs on Facebook: https://www.facebook.com/becsmcneilluk

Or on LinkedIn: https://www.linkedin.com/in/becsmcneill/

Visit her website: https://becsmcneill.co.uk/

Save Time with AI Assisted Training design: https://www.trainingdesignersclub.co.uk/ai-training-design