DreamPark, Scaling Play in the Real World with Downloadable Theme Parks — Aidan Wolf

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Aidan Wolf is the Co-Founder and CEO of DreamPark, a company reinventing the future of theme parks by bringing massive, multiplayer, mixed-reality experiences anywhere—malls, parks, or even your own backyard.

With a background spanning games, social apps, and AR, Aidan and his team are proving that immersive play can spark joy, community, and real-world revitalization.
Key Takeaways:

• Downloadable Theme Parks: DreamPark turns any large space into a "downloadable" theme park—no physical props, just a handful of headsets and compelling digital worlds. Experiences range from whimsical coin-collecting adventures to wizard duels and mixed-reality races.
• Designing for Immersive Play: The magic is in the details: seamless onboarding (no headset straps), worlds that feel alive whether you’re observing or playing, and player-driven, non-linear exploration inspired by theme park and classic video game design.
• Serious Growth, Real Impact: From all-in bets like forgoing rent to buy more headsets, DreamPark landed a commercialization breakthrough with successful public tests, a Shark Tank appearance, enthusiastic VCs, and rapid expansion into malls and parks in Seattle, LA, and soon, Long Island.
• Community and Accessibility: DreamPark is on a mission to revitalize real communities—bringing families and kids to empty malls and parks and creating new opportunities for play, learning, and belonging in overlooked spaces.
• Lessons in Iteration: The team credits their success to relentless user testing, honest feedback, and learning from customer behaviors in live settings. DreamPark’s vision is about lowering barriers for both players and aspiring creators—the next goal is to let anyone build and launch their own DreamPark.

Aidan’s personal journey—from childhood world-builder to AR founder, to DreamPark CEO—shapes every product decision around creativity, accessibility, and the belief that play can transform both places and lives.

With a growing suite of games and partners, DreamPark is shaping the future of spatial entertainment and the power of collective imagination.

About Aidan Wolf

Aidan Wolf is the award-winning creator behind hit viral AR apps like DoodleLens, Blue Sky Paint, and RPG for Snap Spectacles and is now on a mission to make an Earth Worth Playing at DreamPark, the downloadable theme park company.

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