4 Pillars of Great Conversion Rate Optimization

The Summit Podcast

Marketing is simple and digital marketing is simpler. All you have to do in order to be successful is run some A/B tests and you'll know exactly what needs to be done to scale. Not so fast.
Conversion rate optimization is a hot new trend for companies focused on growing their web revenue, making customers stickier, and scaling quickly. What may surprise you is CRO is more entailed than changing a button color, adding better sales copy, or changing photos - great conversion rate optimization is built on a solid foundation and culture.
We sit down with Guido Jansen to get into what really matters for great CRO. Guido shares the four pillars of conversion rate optimization, where the journey to success really starts, and how to build a team passionate about finding the best outcomes.
About Guido Jansen
Guido is from Amsterdam, The Netherlands and is a cognitive psychologist and usability specialist focused on E-commerce. As a freelance consultant he helps companies to build international customer experience optimization teams and to build a culture around experimentation and validation in the whole company.
Since 2008 Guido’s work included many Magento projects, he is a Magento Master for 2019 and is part of the Board of Directors for the international Magento Association. Since 2019 he also hosts the popular weekly CRO.CAFE podcast in which he extracts the most valuable tips from optimization experts. Guido is often invited to speak at international events about persuasion, e-commerce, conversion optimization and experimentation cultures so we’re happy to have him at our event!
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

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