#150 - Field Sales Part 1: Sean Lynch, Halfday & Liquid Death

The Startup CPG Podcast

Join Daniel Scharff in this episode of the Startup CPG Podcast as he dives deep into beverage with Sean Lynch, known as the head of sales during the blast off years at Liquid Death and now President at Halfday. Daniel and Sean have a discussion focused on the growth of sales at Liquid Death especially around the field sales team responsible for so much of its success.

Sean also emphasizes the strategic importance of hiring team members aligned with brand values and reflects on his experiences with trade show strategies that drive business growth.

This episode is sponsored by SimplyDepo. SimplyDepo is a super sales and merchandising platform designed to help emerging brands win independent stores. Powered by technology, they help you find potential customers, digitize all ordering and merchandising activities, and get all the store insights you need to scale your business. If you are looking for solid management support to scale, visit https://get.simplydepo.com/startupcpg/

Listen in as they share about:

• Halfday Iced Tea's Brand Story and Products
• Sean's Experience at Liquid Death
• Sales Strategy and Execution
• DSD Network Building
• Team Structure and Roles
• Management and Verification
• Hiring and Team Culture
• Trade Shows and Exhibitions
• Advice for Early-Stage Brands
• Tactical Advice for In-Store Success

Episode Links:

Halfday Website
Liquid Death Website
Sean Lynch LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)

• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin
• Questions or comments about the episode? Email Daniel at [e-mail]
• Episode music by Super Fantastics