Insights from Ladies Leading Tech: Susan Toft’s Journey from Solo Startup Founder to Founder of the Year

The Spotlight Series - Don’t just survive, thrive!

Nicola Steel, Founder of JJP Talent Solutions and Nicola Steel Career Coaching, talks to Susan Toft, Founder of The Laundry Lady and winner of Founder of the Year at the Women in Digital Awards 2024. In this episode of Ladies Leading Tech, Susan shares her incredible journey of starting The Laundry Lady after her corporate role was made redundant in 2012. What started as a solo business has now scaled into a thriving operation with over 300 contractors across Australia and New Zealand.

Nicola and Susan discuss the importance of leveraging technology to scale, with Susan recounting how a digital grant in 2016 helped integrate an online booking platform that transformed her business. They also explore the benefits of developing proprietary software like Time Boss, which allowed The Laundry Lady to scale even further, and Susan’s experience of being featured on Shark Tank.

This episode highlights Susan’s resilience and determination, along with her passion for providing business opportunities to women. She also delves into her exciting future plans for international expansion into Canada, the US, the UK, and Japan.

Don’t miss this inspiring conversation filled with insights into entrepreneurship, technology, and innovation. Whether you're a tech enthusiast, entrepreneur, or just curious about the world of business, this episode is packed with valuable lessons and motivation for anyone looking to scale their own ventures.