How to Leverage being a Podcast Guest for Business Growth with Jessica Rhodes

The She Leads Podcast: Real Conversations with Women Entrepreneurs

When your message is seen and heard by the right people, it will grow your business

Jessica Rhodes is the Founder of Interview Connections, a pioneering podcast guest booking agency, author, and podcaster. She wanted to build a life she wanted and she left a successful career in the non-profit to become a stay-at-home mom. Jessica has built Interview Connections into a nearly seven-figure business and has now booked over 30,000 podcast interviews for more than 800 clients.

Podcast guesting is a human-to-human relationship-building strategy, where entrepreneurs show up authentically and with presence, making a genuine connection with podcast hosts. Podcast guesting for online entrepreneurs is very important, especially for women entrepreneurs who want to expand their networks, build thought leadership, and attract ideal clients. She discusses how podcast guesting can help businesses gain visibility, make connections, and drive sales.

Jessica initially worked with podcast hosts to book guests but later shifted to focusing on helping entrepreneurs become successful podcast guests due to demand. She stresses the importance of being mindful and present during podcast interviews, having good preparation, and taking action rather than waiting for everything to be perfect. You will fall in love with your voice with time!

Women need to stop over-preparing and start taking action in sharing their message. It is important to see how men take immediate action while women often wait until they feel fully qualified. It is time to take action, be visible, and embrace the messiness of the journey!

Snow Notes:
▶️ Jessica started working on podcasts as a stay-at-home mom: her dad was her first client. 04:19
👩‍💼 Jessica's background was in sales: helping entrepreneurs do it in a way that builds their business. 7:14
📘 She wrote a book called: Interview Connections - How to Rock the Podcast from Both Sides of the Mic. 10:09
🎙️ The number one thing is human-to-human relationships: have a really present conversation. 12:44
🤓 Jessica leads a free podcast guesting masterclass almost every month: set a goal, know your audience, have good topics, and go get interviewed. 16:22
💸 Everyone can do it: you spend the time or you spend the money to have someone do it for you. 20:37
🎯 How to repurpose your podcast interviews as a guest, since they are being produced for you. 25:45
😍 Strategy for search engine optimization: hosts will put it up on their website and put a link back to your website. 28:37
⚠️ It's not about getting on one big podcast; It's about consistency. 31:13

Links:

Master Class: www.interviewconnections.com

Connect with Jessica: www.linkedin.com/in/jessica-rhodes-9a291020
-Connect with Adrienne: www.sheleadsmedia.com

-Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com

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