🚀 Unlocking GA4’s Hidden Power with Brie Anderson | Data-Driven Marketing Secrets

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https://page2pod.com - Most marketers are only using 20% of Google Analytics 4’s capabilities — and it’s costing them big. In this episode of the Page 2 Podcast, we sit down with Brie Anderson, founder of Beast Analytics and one of the earliest voices bringing clarity to the chaotic transition from Universal Analytics to GA4.

Brie shares why small tracking errors can lead to massive strategic blind spots, how to fix bad data before it misleads you, and why GA4’s Advertising tab is a goldmine — even if you never run ads. She also breaks down her BEAST Framework, revealing exactly how to audit, analyze, and act on your data for real business growth.

Whether you’re an SEO, media buyer, or marketing strategist, this conversation is packed with actionable insights to make your analytics truly accessible and actionable.

📊 In This Episode:
• Why most marketers only tap into a fraction of GA4’s potential
• The high cost of bad data — and how to prevent it
• Brie’s BEAST Framework for reliable, strategic analytics
• Common GA4 migration mistakes (and how to fix them)
• Unlocking the hidden power of GA4’s Advertising tab
• How to spot and leverage multi-touch attribution data
• Tips for integrating Google Search Console with GA4
• Future trends in AI-driven analytics (and their pitfalls)

Brie delivers a masterclass in making your marketing data work harder for you — with a healthy dose of real talk about the industry’s blind spots.

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💬 Comment below: What’s the most valuable insight you’ve learned from your analytics data lately?

🔗 Links & Resources Mentioned
• Brie Anderson on LinkedIn
• Brie Anderson on YouTube
• Beast Analytics Official Site