SEO in the Age of AI 🤖 | Kevin Indig on Google Overviews, E-Commerce & The Future of Search

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https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita welcome back Kevin Indig for a deep dive into the changing SEO landscape in 2025. From AI overviews reshaping Google search to new content strategies, Kevin shares actionable insights for brands navigating the future of organic growth.

Kevin breaks down his groundbreaking studies on e-commerce SERPs, usability in AI-driven search, and the evolution of trust in online content. Whether you’re a marketer, SEO pro, or brand leader, this episode gives you the frameworks and tactics you need to adapt in an AI-first search world.

Whether you're an SEO, marketer, or brand strategist, this is a must-watch to future-proof your search strategy as we head into 2025.

☕ In This Episode (Key Takeaways):
• Kevin’s coffee ritual and why rituals set the stage for great work
• The growth of Growth Memo and moving into video-first content
• Insights from analyzing 35,000+ queries on SERP features in e-commerce
• How AI overviews are replacing product grids in Google Search
• Why image carousels dominate and what that means for shopping discovery
• Strategies for Black Friday / Cyber Monday campaigns in an AI-driven SERP
• Key findings from Kevin’s LLM & chatbot study (Wikipedia, Reddit, LinkedIn, YouTube as sources)
• Should brands block AI crawlers? The economics of content in 2025
• Content simplicity, structure, and trust signals that matter most now
• Link building’s shifting role — mentions vs. backlinks in the AI search era
• New SEO KPIs: influence, share of voice, and brand trust over clicks
• Predictions on what Google Search will look like in the next 12–24 months

This episode arms you with the insights you need to rethink SEO strategy for the AI era.

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💬 Comment below: How are you adapting your SEO strategy for AI-driven search?

🔗 Links & References from the Episode
• Kevin Indig on Linkedin
• Growth Memo Newsletter
• AI Overviews Usability Study
• Google E-commerce SERP Features 2025 vs. 2024
• LLMs and Content Structure
• Measurement Shifts